Michael Goins

Michael Goins Email and Phone Number

Chief Marketing and Communications Director, Forcht Group of Kentucky @
Michael Goins's Location
Greater Lexington Area, United States
About Michael Goins

Starting his career in 1993, Michael has more than three decades of experience in the communications field as an award winning television journalist, and in senior level communication positions in the areas of corporate, government and economic development agencies.Most recently, Michael served as Communications Director for Mike Harmon, the 47th Auditor of Public Accounts for the Commonwealth of Kentucky. During his eight years, Michael handled all media relations, strategic communications, and marketing for Auditor Harmon’s office.Before that, Michael was the Director of Communications for the House Republican Caucus handling all aspects of communications including social media, strategic communications, and produced and hosted a weekly show on the caucus YouTube channel focusing on House Republicans work during sessions of the Kentucky General Assembly.Before working for the House Republican Caucus, Michael co-founded Blue Sky Communications, LLC, a full-service marketing and public relations firm with his wife in January 2009. Michael also served as Director of Public Relations for Forcht Group of Kentucky, and also held a variety of senior communications positions with the administration of Governor Ernie Fletcher, including serving as his Deputy Communications Director. Goins also served as Executive Director, Office of Public Affairs with the Kentucky Transportation Cabinet, and Executive Director of Communications for the Kentucky Education Cabinet.Goins has also worked as a television journalist in Kentucky, Ohio and West Virginia, and during his career was recognized for outstanding accomplishments in broadcast excellence by the Associated Press and the Kentucky Broadcasters Association, including Best Investigative News Story and Best Continuing News Story.Goins, originally from Cumberland, is a 1991 graduate of Eastern Kentucky University and an alumnus of Lambda Chi Alpha fraternity’s Phi Beta chapter, where he served as Vice President and chairman of the organization’s public relations committee.

Michael Goins's Current Company Details
Forcht Group of Kentucky

Forcht Group Of Kentucky

Chief Marketing and Communications Director, Forcht Group of Kentucky
Michael Goins Work Experience Details
  • Forcht Group Of Kentucky
    Chief Marketing And Communications Director
    Forcht Group Of Kentucky Feb 2024 - Present
    Lexington, Kentucky, United States
  • Kentucky Auditor Of Public Accounts
    Communications Director
    Kentucky Auditor Of Public Accounts Jan 2016 - Dec 2023
    Frankfort, Ky.
    Responsible for all media relations, strategic communications, marketing, and communication related duties for the Office of Mike Harmon, the 47th Auditor of Public Accounts for the Commonwealth of Kentucky.
  • Kentucky House Republican Caucus
    Director Of Communications
    Kentucky House Republican Caucus Aug 2010 - Jan 2016
    Frankfort, Ky.
    Primarily responsible for all media relations and social media platforms for Kentucky House Republican Caucus, which covers 46 GOP House members representing urban and rural districts across the Bluegrass State.In addition to my regular duties, I also produced and hosted 'This Week in the House Republican Caucus,' a weekly video update that aired on YouTube, Facebook and Twitter during regular legislative sessions, and 'This Month in the House Republican Caucus' during interim legislative sessions.
  • Blue Sky Communications, Llc
    Co-Founder
    Blue Sky Communications, Llc Dec 2008 - Aug 2010
    Blue Sky Communications, LLC, with clients in Louisville, Lexington, Frankfort, Richmond, Ashland, Owensboro, Georgetown, and businesses in Ohio and Colorado, is a full service firm focused on public relations and marketing needs for corporate, government, political, educational, religious and non-profit agencies.Blue Sky Communications, LLC offers expertise in media relations, media training, strategic communications, brand development, paid media placement, social media marketing, public relations, government relations, community relations, marketing videos, audio and video news releases, voice-over work, writing, editing and event planning.
  • Forcht Group Of Kentucky
    Director Of Public Relations
    Forcht Group Of Kentucky Jul 2007 - Dec 2008
    Served as primary spokesperson for privately held corporation employing more than 2,100 people in 95 separate companies.Handled all writing duties for corporation, including press releases, marketing materials including corporate brochure and served as primary speechwriter for CEO and COO.Developed and oversaw all communication plans to compliment marketing plans for corporation, including announcement of corporate name change and bank group name change.Assisted Chief Marketing Officer with development of electronic media marketing, including developing script and overseeing production of video message from CEO. Also developed and oversaw the production and distribution of audio news releases to statewide media.Cultivated and maintained media relations with local, regional and national business media.Handled all other duties of communications for corporation including crisis communications and establishment of corporation's social media marketing efforts on Facebook.
  • Commonwealth Of Kentucky
    Director Of Communication Services, Ky Education Cabinet
    Commonwealth Of Kentucky Oct 2006 - Jul 2007
    Oversaw and assisted communication needs for nine agencies within cabinet.Supervised staff responsible for executing special events, media relations, public relations, web, and marketing needs for cabinetPrepared op-eds, remarks and other communications needs for Education Secretary.Assisted Governor’s Office in event planning, press releases and other needs related to Governor’s education agenda.All other related communications duties, including media relations, marketing and crisis communications.
  • Commonwealth Of Kentucky
    Director Of Communications, Ky Office Of State Budget Director
    Commonwealth Of Kentucky Dec 2005 - Oct 2006
    Oversaw all media relations and release of information related to 2006-2008 Executive Budget for the Commonwealth of Kentucky.Worked with State Budget Director to develop communications plan including public speaking schedule before, during and after Governor’s budget address during 2006 session of General Assembly.All other related communications duties, including release of monthly general fund and road fund revenues to statewide press.
  • Commonwealth Of Kentucky
    Deputy Communications Director, Office Of The Governor
    Commonwealth Of Kentucky Apr 2005 - Dec 2005
    Established and cultivated all media opportunities for Governor with broadcast outlets.Developed several new communications opportunities for Governor, including a monthly radio address/newspaper column and distribution of audio clips from press conferences to statewide radio media.All other related communications duties, including media relations, event relations, marketing and crisis communications.
  • Commonwealth Of Kentucky
    Executive Director, Office Of Public Affairs, Ky Transportation Cabinet
    Commonwealth Of Kentucky Jun 2004 - Apr 2005
    Served as primary spokesperson for cabinet employing more than 4,000 workers and manages more than 27,000 miles of roadway in Kentucky.Managed an annual $3 million marketing and advertising budgetDeveloped and oversaw implementation of several state wide public awareness campaigns, including “Move Over” campaign alerting drivers of new law requiring motorist to yield for stopped emergency vehicles, and the Kentucky SAFE Patrol, which provides roadside assistance on Kentucky's major interstates and highways to stranded motorists.Handled all other communications duties including crisis communications.
  • Ashland Alliance
    Director Of Communications
    Ashland Alliance Mar 2001 - Jun 2004
    Managed all aspects of public awareness and marketing programs for economic recruitment and quality of life programs in Boyd and Greenup County in northeastern Kentucky.Created and managed all electronic and print publications including the organization's annual report, bi-monthly newsletter and weekly electronic newsletter.Implemented several new media opportunities, including a live interview segment with a business leader from Boyd and Greenup County on WLGC radio and weekly 30-second PSA on business activities in the area.Oversaw implementation of a three minute video promoting the area to potential businesses and the development of a marketing packet for economic development.Handled other communications duties, including event planning, photography, ad development and placement in local, regional and national publications.
  • Wsaz-Tv
    Reporter
    Wsaz-Tv Jul 1997 - Mar 2001
    Cultivated sources and produced stories in eastern Kentucky and southern Ohio regions for number one television newscast in 36-county market (DMA 62).Produced weekly franchise stories for station's 5 p.m. newscast focused on crime prevention, education.Produced stories that were distributed through NBC NewsChannel to several NBC affiliates throughout the United States.Also served as back-up anchor for morning and weekend newscasts.
  • Wymt-Tv
    Big Sandy Bureau Chief
    Wymt-Tv Feb 1993 - Jul 1997
    Cultivated sources and produced stories in seven county area of in the Big Sandy Region of Kentucky from Pikeville bureau for WYMT-TV and sister station WKYT-TV in Lexington (DMA 60).Produced live newscasts and specials from nine festivals in East Kentucky.Served as back-up anchor on all newscasts.

Michael Goins Skills

Media Relations Press Releases Strategic Communications Public Relations Public Speaking Social Media Crisis Communications Newsletters Event Planning Facebook Leadership Social Media Marketing Blogging Nonprofits Government Marketing Politics Fundraising Community Outreach Community Development Public Affairs Journalism Event Management Television Speech Writing New Media Social Networking Video Spokesperson Corporate Communications Internal Communications Public Policy Brand Development Copywriting Storytelling Publications Web Content Publicity Marketing Communications Interviews Crisis Management Political Campaigns Radio Broadcast Message Development Photography Government Relations Government Affairs Communications Strategy Copy Editing

Michael Goins Education Details

Frequently Asked Questions about Michael Goins

What company does Michael Goins work for?

Michael Goins works for Forcht Group Of Kentucky

What is Michael Goins's role at the current company?

Michael Goins's current role is Chief Marketing and Communications Director, Forcht Group of Kentucky.

What is Michael Goins's email address?

Michael Goins's email address is ek****@****hoo.com

What is Michael Goins's direct phone number?

Michael Goins's direct phone number is +150231*****

What schools did Michael Goins attend?

Michael Goins attended Eastern Kentucky University.

What are some of Michael Goins's interests?

Michael Goins has interest in The Buzz, The Spoiling Dead Fans, Parkette Drive In, Exercise, Outdoor Activities, The Stave, Happy Socks, Home Improvement, Reading, Gourmet Cooking.

What skills is Michael Goins known for?

Michael Goins has skills like Media Relations, Press Releases, Strategic Communications, Public Relations, Public Speaking, Social Media, Crisis Communications, Newsletters, Event Planning, Facebook, Leadership, Social Media Marketing.

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