Michael Goins Email & Phone Number

Lexington, Kentucky, United States

Frankfort, Ky.

Responsible for all media relations, strategic communications, marketing, and communication related duties for the Office of Mike Harmon, the 47th Auditor of Public Accounts for the Commonwealth of Kentucky.

Frankfort, Ky.

Primarily responsible for all media relations and social media platforms for Kentucky House Republican Caucus, which covers 46 GOP House members representing urban and rural districts across the Bluegrass State.In addition to my regular duties, I also produced and hosted 'This Week in the House Republican Caucus,' a weekly video update that aired on YouTube, Facebook and Twitter during regular legislative sessions, and 'This Month in the House Republican Caucus' during interim legislative sessions.

Blue Sky Communications, LLC, with clients in Louisville, Lexington, Frankfort, Richmond, Ashland, Owensboro, Georgetown, and businesses in Ohio and Colorado, is a full service firm focused on public relations and marketing needs for corporate, government, political, educational, religious and non-profit agencies.Blue Sky Communications, LLC offers expertise in media relations, media training, strategic communications, brand development, paid media placement, social media marketing, public relations, government relations, community relations, marketing videos, audio and video news releases, voice-over work, writing, editing and event planning.

Served as primary spokesperson for privately held corporation employing more than 2,100 people in 95 separate companies.Handled all writing duties for corporation, including press releases, marketing materials including corporate brochure and served as primary speechwriter for CEO and COO.Developed and oversaw all communication plans to compliment marketing plans for corporation, including announcement of corporate name change and bank group name change.Assisted Chief Marketing Officer with development of electronic media marketing, including developing script and overseeing production of video message from CEO. Also developed and oversaw the production and distribution of audio news releases to statewide media.Cultivated and maintained media relations with local, regional and national business media.Handled all other duties of communications for corporation including crisis communications and establishment of corporation's social media marketing efforts on Facebook.

Oversaw and assisted communication needs for nine agencies within cabinet.Supervised staff responsible for executing special events, media relations, public relations, web, and marketing needs for cabinetPrepared op-eds, remarks and other communications needs for Education Secretary.Assisted Governor’s Office in event planning, press releases and other needs related to Governor’s education agenda.All other related communications duties, including media relations, marketing and crisis communications.

Oversaw all media relations and release of information related to 2006-2008 Executive Budget for the Commonwealth of Kentucky.Worked with State Budget Director to develop communications plan including public speaking schedule before, during and after Governor’s budget address during 2006 session of General Assembly.All other related communications duties, including release of monthly general fund and road fund revenues to statewide press.

Established and cultivated all media opportunities for Governor with broadcast outlets.Developed several new communications opportunities for Governor, including a monthly radio address/newspaper column and distribution of audio clips from press conferences to statewide radio media.All other related communications duties, including media relations, event relations, marketing and crisis communications.

Served as primary spokesperson for cabinet employing more than 4,000 workers and manages more than 27,000 miles of roadway in Kentucky.Managed an annual $3 million marketing and advertising budgetDeveloped and oversaw implementation of several state wide public awareness campaigns, including “Move Over” campaign alerting drivers of new law requiring motorist to yield for stopped emergency vehicles, and the Kentucky SAFE Patrol, which provides roadside assistance on Kentucky's major interstates and highways to stranded motorists.Handled all other communications duties including crisis communications.

Managed all aspects of public awareness and marketing programs for economic recruitment and quality of life programs in Boyd and Greenup County in northeastern Kentucky.Created and managed all electronic and print publications including the organization's annual report, bi-monthly newsletter and weekly electronic newsletter.Implemented several new media opportunities, including a live interview segment with a business leader from Boyd and Greenup County on WLGC radio and weekly 30-second PSA on business activities in the area.Oversaw implementation of a three minute video promoting the area to potential businesses and the development of a marketing packet for economic development.Handled other communications duties, including event planning, photography, ad development and placement in local, regional and national publications.

Cultivated sources and produced stories in eastern Kentucky and southern Ohio regions for number one television newscast in 36-county market (DMA 62).Produced weekly franchise stories for station's 5 p.m. newscast focused on crime prevention, education.Produced stories that were distributed through NBC NewsChannel to several NBC affiliates throughout the United States.Also served as back-up anchor for morning and weekend newscasts.

Cultivated sources and produced stories in seven county area of in the Big Sandy Region of Kentucky from Pikeville bureau for WYMT-TV and sister station WKYT-TV in Lexington (DMA 60).Produced live newscasts and specials from nine festivals in East Kentucky.Served as back-up anchor on all newscasts.