Antonio Rivera Email & Phone Number

Chicago, Illinois, United States

• Utilized social listening insights to enhance our Agile content development process, currently achieving a significant 25% increase in engagements vs. Q3 2022.
• Directed an "always-on" strategy for Janssen, overseeing the development and publishing of 140+ social posts and coordinating with media partners for timely and effective paid ad campaigns.
• Crafted social content strategies for notable campaign ambassadors like DL Hughley and Shannon Sharpe, ensuring authentic connections while advancing campaign objectives.
• Led a specialized team in the healthcare vertical, actively nurturing distinctive social network communities on Facebook & Instagram supporting awareness around multiple myeloma and prostate cancer.
• Implemented a proactive community management approach, fostering daily interactions with both branded and unbranded comments.
• Designed and facilitated quarterly creative workshops that helped to optimize our creative and content strategy.

• Developed the agency’s DEI strategy meant to increase awareness, multicultural competency, and recruiting and retention objectives
• Partnered with MarCom to develop social strategy and communication plan that highlighted our culture
• Led the development of internal communications that promoted internal resources and learning opportunities
• Created the Inclusion & Diversity Alliance, a council of senior leaders and employees dedicated to shaping an inclusive culture
• Established the agency’s seven employee impact groups (e.g., Black Intouchers Connect, Disability Connection, etc.)
• Launched diversity programming including panels, roundtables, and virtual reality viewings to shed light on racism, ableism, gender bias, and other forms of oppression

Greater Chicago Area

Change agent, augmenting and unifying the existing company culture.

Greater Chicago Area

- Develop social influencer marketing strategies that help clients ignite their existing patient community through content & storytelling rooted in relevance and authenticity- Manage the identification and analysis of social influencers including community advocates, patient leaders and strategically relevant healthcare professionals.- Develop social.

130 S Jefferson

Overall:- A hybrid role responsible for strategic account leadership and digital strategy. - Along with stellar account services, I also provide the digital strategy, analytics and insights to help optimize the brand's presence online and convert prospects into advocates.Digital & Content Strategy:- I managed the development of digital strategies & tactics.

600 W Fulton Market

• Pepsi
• Managed the development of Pepsi’s Black History Month program.
• Helped the Experiential team develop the consumer activation plans
• Developed the social engagement plan that leverages NFL players and social media correspondents to share content and provide exclusive coverage of our events.
• Led the development of the website and the interactive quiz that generates a personalized badge based on responses.Bombay Sapphire
• Helped develop and execute the Artisan Series competition that gave emerging artists national exposure.

o Developed email communication and microsites for audiences of up to 2MM on $4MM fully integrated account. Required management of up to 20 projects at one time with tight timelines ranging from two to six weeks.o Collaborated with digital strategist to write point of view (POV) memos sent directly to client, providing perspective and recommendations on.

• Managed all budgets, scheduling and invoicing for seven clients, reporting directly to the managing director of client services
• Increased staff’s use of time tracking application from 34% to 96% and better tracked out of pocket expenses, resulting in earning additional $500,000 for the firm

• Researched, designed and managed rigorous approval process for successful launch of content-heavy relationship marketing website from start to finish in only eight months
• Planned and executed client’s largest sponsorship event at Susan G. Komen Race for the Cure in New York City attended by 25,000

Bs, Business (Marketing Concentration)

Education record