Antonio Rivera Email & Phone Number

Chicago, Illinois, United States

• Utilized social listening insights to enhance our Agile content development process, currently achieving a significant 25% increase in engagements vs. Q3 2022.• Directed an "always-on" strategy for Janssen, overseeing the development and publishing of 140+ social posts and coordinating with media partners for timely and effective paid ad campaigns.• Crafted social content strategies for notable campaign ambassadors like DL Hughley and Shannon Sharpe, ensuring authentic connections while advancing campaign objectives.• Led a specialized team in the healthcare vertical, actively nurturing distinctive social network communities on Facebook & Instagram supporting awareness around multiple myeloma and prostate cancer.• Implemented a proactive community management approach, fostering daily interactions with both branded and unbranded comments.• Designed and facilitated quarterly creative workshops that helped to optimize our creative and content strategy.

• Developed the agency’s DEI strategy meant to increase awareness, multicultural competency, and recruiting and retention objectives• Partnered with MarCom to develop social strategy and communication plan that highlighted our culture• Led the development of internal communications that promoted internal resources and learning opportunities • Created the Inclusion & Diversity Alliance, a council of senior leaders and employees dedicated to shaping an inclusive culture • Established the agency’s seven employee impact groups (e.g., Black Intouchers Connect, Disability Connection, etc.)• Launched diversity programming including panels, roundtables, and virtual reality viewings to shed light on racism, ableism, gender bias, and other forms of oppression• Partnered with L&D and designed learning curricula that gave continuous educational opportunities using on-demand training and facilitated workshops• Consulted on the development of the agency’s first Inclusivity Assessment business offering• Managed the integration of pronouns into email signatures and worked with MarCom and HRBusiness Partners to drive adoption• Forged a partnership with Talent team & helped supercharged our diversity recruiting efforts by reaching 10K BIPOC students in over 700 schools including over 40 HBCUs between 2019 & 2020• Together with Talent, I co-led new campus recruiting activations targeting career fairs in campuses with a relatively high population of BIPOC students• Analyzed and shared insights from our Engagement survey and partnered with HR to elevate key learnings to Senior Leadership• As a trained Gallup Engagement Coach, I consulted with people leaders to positively impact Engagement and Inclusiveness• Helped launch “Intouch for Justice,” an employee matching program that supports social justice• Integrated #FreeTheBid policy into video production process resulting in at least one, woman director bid, on all qualifying production projects since launch in 2019

Greater Chicago Area

Change agent, augmenting and unifying the existing company culture.

Greater Chicago Area

- Develop social influencer marketing strategies that help clients ignite their existing patient community through content & storytelling rooted in relevance and authenticity- Manage the identification and analysis of social influencers including community advocates, patient leaders and strategically relevant healthcare professionals.- Develop social content marketing strategies leveraging website and email analytics - Provide strategic points-of-view for clients based on latest healthcare and social media news- Develop strategy and content plan for Forever Welcome Facebook Page- Assist on new business pitches and brand planning through strategic POVs and ideation- Internal change agent fostering a culture of diversity, inclusion and belonging

130 S Jefferson

Overall:- A hybrid role responsible for strategic account leadership and digital strategy. - Along with stellar account services, I also provide the digital strategy, analytics and insights to help optimize the brand's presence online and convert prospects into advocates.Digital & Content Strategy:- I managed the development of digital strategies & tactics & ensured that they laddered up to the brand & work to meet established objectives. - I identified key performance indicators for the various initiatives & provided timely reporting & analytics that informed optimizations and iterations of our messaging.- I identified new opportunities and platforms to connect with our target audience based on consumer insights & trends.- I was responsible for developing the social media strategy & the creation of the content plan & calendar.Reporting & Analytics:- Since data is the crux of how we provide insights, I worked with the media team to compile reports & insights that shape our creative messaging and media spend.- I also monitored & reported social media metrics using native platform specific tools as well as third party listening & community management software (e.g. Spredfast, Radian6, Social Studio & Sprout).- I used Google Analytics to report & provide insights into the full picture of our customers' journey which may have started with a click. GA insights & learnings that I provide also help to inform future updates to the site's structure & content.Community Management & Timely Replies:- I collaborated with my client's Customer Service team to craft personalized & timely responses to any questions or issues that customers shared via social.- I engaged in dialogue with the community to foster positive brand equity & ultimately drive business using third party software as well as directly through the platforms (i.e.Facebook, Twitter, YouTube).

600 W Fulton Market

Pepsi• Managed the development of Pepsi’s Black History Month program.• Helped the Experiential team develop the consumer activation plans• Developed the social engagement plan that leverages NFL players and social media correspondents to share content and provide exclusive coverage of our events.• Led the development of the website and the interactive quiz that generates a personalized badge based on responses.Bombay Sapphire • Helped develop and execute the Artisan Series competition that gave emerging artists national exposure.• Worked with the experiential team to execute a national tour where consumers were invited to support local artists and sample cocktails.• Created and managed the social influencer plan• Provided strategic and creative direction during site redesign.• Led the redesign and optimization of the program’s email campaign.Bacardi Flavored Rum• Managed the development of Bacardi’s FY15 integrated campaign to launch their newest flavor – Mango Fusion.• Supervised junior Account staff helping to divide and conquer to effectively execute the multitude of client deliverables.• Served as the Account lead during the experiential activations where consumers were immersed in basketball culture while sampling cocktails.• Developed the digital strategy and managed the execution of the various creative elements needed to bring it to life.• Developed and managed the social engagement plan.• Led the development of online videos.Miller Fortune • Developed and executed the multicultural influencer program for Miller Fortune’s launch campaign.• Managed and tracked a $1.2MM budget.• Worked with the experiential team to execute unique sampling experiences across key markets.• Developed the social media content plan.Coors Light• Led the integration of an emerging technology into experiential activations that delivered content to attendees’ mobile devices through an inaudible sound wave.

o Developed email communication and microsites for audiences of up to 2MM on $4MM fully integrated account. Required management of up to 20 projects at one time with tight timelines ranging from two to six weeks.o Collaborated with digital strategist to write point of view (POV) memos sent directly to client, providing perspective and recommendations on subject line and creative A|B split testing as well as messaging and contact flow strategy o Spearheaded competitive audits and presented results to director of email marketing and brand managers – client used best practice recommendations and email marketing trends observations to improve email subject lines and call-to-action visibility.o Developed strong relationships with 15 internal team members, six clients and three vendors, consistently communicating goals to team – met project deadlines 100% of the time.o Managed the planning and creative development of user interface for personal dashboard and contributed to overall strategy for www.mymigrainecoach.com, a $2MM website in support of GlaxoSmithKline’s Treximeto Used insight in digital space and demographic research to recommend mobile application and desktop widget – addition to scope of services earned $300,000 o Initiated use of RSS feeds on website and managed process for choosing vendors to implement feeds

• Managed all budgets, scheduling and invoicing for seven clients, reporting directly to the managing director of client services• Increased staff’s use of time tracking application from 34% to 96% and better tracked out of pocket expenses, resulting in earning additional $500,000 for the firm

• Researched, designed and managed rigorous approval process for successful launch of content-heavy relationship marketing website from start to finish in only eight months • Planned and executed client’s largest sponsorship event at Susan G. Komen Race for the Cure in New York City attended by 25,000

Bs, Business (Marketing Concentration)

Education record