Anderson De Araujo Fernandes Email & Phone Number

Mauá, São Paulo, Brazil

Board member and head of sales, marketing and product application for the Brazilian plant in a matrixed organization. Leaded the entire commercial team (14 members, including customer service, marketing, field sales and application engineering). Build and implementation of sales and marketing strategy of three different business units for different sales channels. In charge of the completely commercial strategy, market positioning, product portfolio, sales projects and planning, sales forecast, sales budget, pricing and marketing activities to achieve the goals aligned with the global strategy to assure the market-share gaining and profitability enhancement. Direct management, relationship and negotiation with major customers. Sales turnover by 20 mUSD.Achievements: One of the leaders who conducted the transition from a family management to an international business management, introducing the processes and requirements of a global company obtaining improvement in customer service, maintaining the market leadership and keeping staff motivated and engaged along the changes. Planned and led the brand transition and strengthening with market-share increases. Supported the international sales team on global accounts development through the strong relationship maintained with customers present in the local market, but with global potential, through sharing the strategies, developments, experiences and achievements on local market.

São Paulo Area, Brazil

Developed and implemented a new business model for gas equipment products, form a sales team, develop and implement new commercial policy, introduce new brand and product portfolio. Balanced the business strategy and features to keep the company culture for different kind of business while maintained the market leadership in the core business. Led of the entire commercial, marketing and technical field service teams. Conducted brazing training locally and in Saudi Arabia and attended a Welding Show in Germany and a HVAC show in India. Achievements: New business sales by 7 mBRL, 20% of market-share in four years while the market leadership was maintained in the core business.

São Caetano Do Sul

Brazing teacher for Welding Engineering Postgraduate

Santo André

Management of whole company business by leading the entire sales, marketing and field service teams. In charge of the sales and marketing strategy including the direct relationship with major customers and responsible to conduct long terms negotiations. Achievements: Developed and introduced a new market strategy by creating a differential that has conducted company to the market leadership. Introduced a commercial negotiation method for long-term agreements that has turned customers confident about terms and conditions with no need often negotiations due the LME – London Metal Exchange variations.

São Paulo E Região, Brasil

Commercial – Major accounts management, commercial negotiations, new accounts development, commercial strategy definition and implementation. Sales team and representative’s management. Technical – Products applications development in regular and new customers, product issues solving. Provide all technical and commercial support for sales team. Brazing training on customers, schools and seminars to promote company brand. Achievements: Developed and implemented a technical approach with customers, conducting brazing training fr more than 3,000 professionals from 200 different customers in Brazil. Written a technical brochure that is still a reference of brazing in Brazil.

Master Of Business Administration (Mba), Global Executive

Master Of Business Administration - Mba, International Business, Mba Executivo Global Internacional Em Gestão De Negócios Empresariais

Activities and Societies: Tema do TCC: Gestão de Custos e Preços. Neste TCC estudei as interfaces entre os diversos sistemas de custeio e.

Mba - Marketing, Marketing

Welding Technology, Welding And Brazing

I was invited by a teacher to be student on this college to create the content for brazing classes.