Anastasiia Naumova Email & Phone Number

Moscow

FlowRow is a Moscow-based fitness studio specializing in functional workouts and rowing. It's a startup. In the project, I work part-time as the marketing manager.Key responsibilities:- Building and developing the marketing department from scratch;- Developing and aligning the marketing budget;- Crafting the marketing strategy, monitoring and adhering to the marketing plan;- Managing acquisition channels such as social media, content marketing, PPC advertising, SEO, and SERM;- Conducting market research, defining customer personas, and analyzing performance metrics.Current achievements:✔ Doubled the number of purchases;✔ Reduced customer payback period from 6 to 2 months;✔ Decreased customer acquisition cost by 30%;✔ Increased website sales by 7.5 times and revenue by 80%.

TRUYOGA is an online platform for yoga, meditation, and breathing exercises. It's a Saas project.I joined the project as the head of the marketing department, tasked with building the marketing department and promoting the platform from scratch. The marketing team grew from 2 to 9 people.Key responsibilities:- Developing and controlling the marketing budget;- Organizing and implementing the marketing plan;- Creating marketing metrics, OKRs, and KPIs for the department and employees;- Managing the marketing department, analyzing workload;- Conducting marketing research (market, competitors, customer personas, etc.);- Establishing cross-functional analytics and marketing business processes;- Regular reporting on the marketing department with numbers, tasks, and plans.Achievements:✔ Increased monthly revenue several times (specific figures available during interviews);✔ Increased CR from registration to purchase from 1.16% to 11.35%;✔ Reduced the cost of a paid subscriber by 55%.

Edugram (CPA network) is an affiliate network and one of the Studyworld projects in the edtech (educational technology) sphere.Geography: global, primarily targeting countries such as Russia, Brazil, the USA, and other English-speaking countries.I started my career as a marketer and progressed to project management.The main goal was to restore traffic and order metrics to the 2020 level.Achievements:✔ Increased CR to payment in Brazil (by 16%) and the USA (by 7%).✔ Increased CR to order in Russia (by 17%).✔ Attracted 48% of partners through marketing efforts in one year. Previously, 75% of traffic was brought in directly by sales teams.✔ Established product analytics from scratch in PowerBI (funnel from registration to payout receipt).✔ Conducted training for managers on partner management in marketing and analytics, leading to increased partner (customer) engagement.✔ Developed a Mindmap for email marketing and implemented transactional and trigger emails, reducing the traffic launch time by 10 days and increasing orders and payments from a new registered user within 7 days.Key marketing metrics: CAC and revenue by region.

Saint-Petersburg

Joint Stock Company "LLS" is engaged in the production and sale of laser-optical equipment. B2G and D2G segments.I moved up from a marketing manager to a leading marketer in the company. I started with one project, and as the company grew, I began managing three projects.I supervised two internal employees and agencies and freelancers for context, SEO, and technical website support.Key responsibilities:- Developing and implementing marketing strategies;- Market and competitor analysis, data analysis;- Managing the marketing budget;- Organizing cross-functional collaboration with departments;- Evaluating the effectiveness of promotion channels;- Developing funnels, lead magnets;- Monitoring and influencing new projects.Key achievements:✔ Increased the number of leads by 130%, CR in leads increased from 0.3% to 4%.✔ The number of leads from the lls-mark website increased by 18 times. Multi-million contracts emerged from the project.✔ Restructured advertising campaigns and landing pages, resulting in increased customers from paid traffic and achieving the sales target for 2020.

Saint-Petersburg

Bquadro - a web studio, primarily focused on developing multi-page websites, particularly e-commerce sites, and promoting them through SEO.In this project, I learned about SEO principles, content marketing, and website management.Key tasks included developing strategies, fine-tuning project analytics, and managing project teams.Achievements:✔ Retaining 90% of clients through regular communication and meeting set goals.✔ Increasing average order value by 30% through the implementation of new product services.✔ Successfully completing and obtaining Google Analytics and Yandex Metrica certifications.

Perm, Russia

Yagla is a service for contextual advertising that allows content replacement on websites based on advertising queries, thereby increasing the conversion rate into the desired action.On this project, in addition to managing clients from various niches, I learned to independently create and manage contextual advertising campaigns.Achievements:✔ Increased average order value by 40%.✔ Extended customer lifetime from 2 to 9 months.