Responsible for the development and execution of off campus recruitment partnerships and events, including but not limited to conferences, tours, music festivals and Winterfest. Directly manage the Strategic Partnership team while managing relationships with other recruiting arms of the University. Negotiate partnerships and contracts, as well as executing the agreements.

Responsible to nationally market Liberty’s residential and online programs, on-campus events, conferences, and festivals located nationwide. Autonomously developed recruitment strategies in regional territories, specifically the Northeast, Northwest, and Southwest, to increase measurable matriculation.

Direct Liberty University Online Academy's Recruitment, Admissions, and Strategic Communications divisions. Manage the full scope of the enrollment funnel, from first impression to enrollment.Create and implement all communications for Liberty University Online Academy for prospect, admissions, new enrollment and advising.Evaluate the business market and position Liberty University Online Academy as a leading provider of online, K-12 education.Identify and coordinate productive partnerships to generate leads convert to applicants & promote Liberty University Online Academy through such channels. Review conversion and cost per enroll metrics for all lead providers to evaluate the highest quality leads are produced Manage marketing and recruitment budgets and identify future budget needs based on monthly costs. Review reporting on all lead generation metrics to improve efficiencies and ways to effectively penetrate prospect population. Analyze reporting on all lead development, admissions and new enrollment and identify ways to improve conversion for new students. Review analytics and traffic patterns for current and prospective students for Liberty University Online Academy and work to improve content on such pages. Create and promote retention strategies to improve overall student satisfaction at Liberty University Online Academy.Identify and promote new program offerings for Liberty University Online Academy to maintain competitiveness in the marketplace. Study new trends, policies, and growth patterns for competitors in the online K-12 and Dual Enrollment education market. Evaluate pricing and positioning in the marketplace and recommend new strategies to gain the edge in the online education marketplace.