A. Aburumman
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A. Aburumman Email & Phone Number

Head of Commercial Controls at Villeroy & Boch
Location: Dubai, United Arab Emirates 8 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 100%

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Current company
Role
Head of Commercial Controls
Location
Dubai, United Arab Emirates
Company size

Who is A. Aburumman? Overview

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Quick answer

A. Aburumman is listed as Head of Commercial Controls at Villeroy & Boch, a with 2078 employees, based in Dubai, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for A. Aburumman.

A. Aburumman previously worked as Head of Commercial & Process Controls - Middle East and Gulf at Ideal Standard Mena and CRM Manager - Data Analysis at Ideal Standard Mena. A. Aburumman holds Bachelor'S Of Arts, Spanish And English (Language And Literature) from University Of Jordan.

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Villeroy & Boch

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Profile bio

About A. Aburumman

Senior commercial manager with in-depth expertise in business intelligence, performance, revenue analysis, financial & budgeting processes. Armed with 14+ years of experience in developing commercial, customer service & marketing strategies to bolster sales, mitigate risk, improve margins & reduce costs. A cross-industry expert with a knack for communicating complex ideas simply.

Listed skills include Negotiations, Leadership, Program Management, Customer Service, and 46 others.

Current workplace

A. Aburumman's current company

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Villeroy & Boch
Villeroy & Boch
Head of Commercial Controls
Dubai, AE
Employees
2078
AeroLeads page
8 roles

A. Aburumman work experience

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Head Of Commercial & Process Controls - Middle East And Gulf

Current

Dubai, United Arab Emirates

Achievements• Deployed a quantitative sales forecasting method to estimate demand levels by factoring in the projects/wholesale pipelines, and the moving averages for retail orders.• Lead the deployment of Power BI/business intelligence dashboards to:o Automate performance & sales reports. o Analyze the microeconomics of construction projects by market/area.o Monitor sales targets, volume, profit margins. And,o Expand on salesforce modular features to monitor projects opportunities from lead initiation until product delivery. • Enforced key accounts management strategy to maintain project stakeholder logs of past and current construction projects (i.e., investors, consultants, and contractors), share of wallet, business segments (residential and non-residential construction opportunities).

Feb 2021 - Present

Crm Manager - Data Analysis

Dubai, United Arab Emirates

Achievements• Launched CRM operations in Egypt (March 2019).• Created the statistical process controls and key performance indicators for the business development Office in Egypt. • Incorporated quantitative methods to forecast risk, sales, and production requirements.• Deployed KPIs to measure the ROI of business developement and distribution channels.• Incorporated data analytics in CRM to calculate business development operations coverage in the construction projects landscape of the Middle East and Gulf.• Restructured CRM operations (April 2019).Responsibilities • Lead business development workshops with channel distribution partners to increase market reach. • Produce weekly CRM reports to the executive management team detailing sales actuals and forecast, the KPIs of sales and distribution channels and conversion rates.• Prepare monthly milestones report of the annual operating plan. • Prepare weekly sales reports with a breakdown of live, lost, won and on-hold project opportunities. • Perform data analytics to identify and assess market opportunities and/or risks to tackle the challenges and report findings to EMT or the concerned stakeholder. • Liaise with sales, marketing, finance & operations to forecast sales, production & shipping. • Communicate economic reports to area managers and the executive management team.• Coach new sales & CRM incumbents • Process re-engineering and business canvas remodeling.

Sep 2018 - Feb 2021

Crm Administrator - Data Analysis

Dubai, United Arab Emirates

Achievements • Created a comprehensive accounts database for business partners (contractors, consultants, architects, designers & property developers) for the Middle East and Gulf market. • Incorporated Leads in CRM’s operations. Responsibilities• Liaise with sales and customer service managements to track the progress of ongoing construction projects. • Update project opportunities in the CRM systems.• Prepare CRM related presentations.• Coach and onboard new CRM recruits

Aug 2016 - Aug 2018

Loyalty Program - Crm Manager

United Arab Emirates/ Dubai

Achievements: • Reengineered the process of the loyalty program operations to ensure swift and faster service to end customers at the showroom level. Outsourced customer support duties to the call center with the clearance to fix and resolve program related client inquiries and problems. • Managed the program’s expansion into the Bahraini & Omani region in 2015 & 2016. • Managed the program’s integration into the group’s fashion flagships: Stefanel, Salvatorre Ferregamo, Etro & Ferrari in 2016.Responsibilities• Coordinate with marketing and commercial management teams to plan sales and promotions. • Lead the loyalty program’s digital and social media activities.• Negotiated terms of alliance with Loyalty Program partners (B2B) – e.g. Federal Authority for Human Resources UAE, Ras Al Khaimah Municipality… et al.• Plan, budget and execute expansion projects.• Produce annual budgets for the program’s operations.• Present monthly sales statistics and demographics report. • Tap onto customer demographics, segments, and purchase behavior to forecast future demand.• Deploy performance marketing and target customers with the relevant ads based on historical purchase using the split A/B testing method.• Monitor the day‐to‐day loyalty program operations• Monitor service level tendered to loyal customers.• Coach and train new marketing staff and sales personnel.

May 2014 - Jul 2016

Sales And Marketing Officer

Al Nisr Al Arabi Insurance

Amman/ Jordan

Responsibilities:• Marketed and sold life and non-life insurance policies (401k, education plans… etc.) • Managed clients’ accounts by maintaining contact and regular visits to cross sell or prospect for new leads.

Aug 2012 - Feb 2013

Senior Sales Officer

Amman

Achievements• Established customer service standards and created the KPIs to measure the performance of the call center department at Royal Jordanian Airlines.• Presented weekly performance reports for management and commercial director.• Performed annual appraisal for call center agents.

Nov 2008 - Mar 2012

Customer Relations Officer/ Loyalty Program Executive/ Crm Executive

Amman, Jordan

Answer clients' queries: Experienced on issues related to Reservations, Sales, Pricing, Ticketing, Tracing Lost Baggage, Product Marketing, Flight Schedules. etc.Follow up with and Report to the concerned Customer Service Units; Reservation Control, Scheduling, Loyalty Program/ Frequent Flyer, Lost Baggage, Sales Counters, Out Station Departments and Area Managers. Customer Care: Handling complaints, dealing with difficult clients

Nov 2008 - Jan 2010
Team & coworkers

Colleagues at Villeroy & Boch

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2 education records

A. Aburumman education

Secondary Education, Scientific Stream

Numow Al Tarbawi
FAQ

Frequently asked questions about A. Aburumman

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What company does A. Aburumman work for?

A. Aburumman works for Villeroy & Boch.

What is A. Aburumman's role at Villeroy & Boch?

A. Aburumman is listed as Head of Commercial Controls at Villeroy & Boch.

Where is A. Aburumman based?

A. Aburumman is based in Dubai, United Arab Emirates while working with Villeroy & Boch.

What companies has A. Aburumman worked for?

A. Aburumman has worked for Villeroy & Boch, Ideal Standard Mena, Paris Gallery Llc, Al Nisr Al Arabi Insurance, and Royal Jordanian.

Who are A. Aburumman's colleagues at Villeroy & Boch?

A. Aburumman's colleagues at Villeroy & Boch include Matthew Miller, Mikael Montardy, Mohammed Edilbe, Corinna Schoelermann, and Sebastian Fuchs.

How can I contact A. Aburumman?

You can use AeroLeads to view verified contact signals for A. Aburumman at Villeroy & Boch, including work email, phone, and LinkedIn data when available.

What schools did A. Aburumman attend?

A. Aburumman holds Bachelor'S Of Arts, Spanish And English (Language And Literature) from University Of Jordan.

What skills is A. Aburumman known for?

A. Aburumman is listed with skills including Negotiations, Leadership, Program Management, Customer Service, Call Center Development, Project Management, Computer Skills, and Business Writing.

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