Key Responsibilities:Creative Ideation: Develop innovative and engaging concepts for on-air properties and client campaigns, driving audience engagement and brand visibility.Scripting & Copywriting: Craft compelling scripts and copy for radio commercials, station branding (imaging, promos, sweepers), and in-house productions, ensuring clear and captivating messaging.Project Execution & Coordination: Oversee projects from concept to completion, coordinating with production teams, Radio Jockeys, sales, marketing, and digital teams to meet stakeholder expectations and deliver seamless execution.Videography: Conceptualize, film, and edit video content for both the radio station and client campaigns, aligning with creative goals and enhancing cross-platform engagement.

Being the bridge between the Programming Director and the rest of the team where in I would be a part of the ideation and decision making with regards to content and ensure that the ideas would get executed by the team flawlesslyWould be a part of pitch meetings between the clients and the sales team and generate andexecute ideas that would be a marriage of commerce and content

Public Relations for clients like Tourism New Zealand, TOIFA, COLORS TV among others.\IdeationWriting Press releasesMedia co-ordination Media relations

Creating customized tour of destinations of India predominantly for the U.K. and US marketsOperating the tours i.e. confirming hotel reservations, land and air transport arrangements, guide bookings etc