Aabhar Dadhich Email & Phone Number

Noida, Gurugram, Hyderabad, In

Dublin, Dublin, Ie

Mumbai, Maharashtra, In

Leading a team of two for managing global subscription revenueCustodian of Annual Operating Plan and PnLHead of all subscription revenue across APAC, MENA and Europe - both B2B and B2CLeading partnerships and revenue optimization interventions to achieve subscription revenue goalsDelivering strategic partnerships with global Telcos, IPTV operators, OEMs, E-Com players, Billing Aggregators

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

Custodian of subscription revenue across ditto TV and ZEE5 (India) through B2C and B2B channels Custodian of Annual Operating Plan and PnL performanceDelivered significant upside on funnel ratios across all consumption platformsDelivered strategic partnerships across Telcos (Idea, Airtel, Voda) through deep integrations across their digital presenceDelivered subscription heavy alliances with OEMs, e-wallets, e-commerce, retail etc resulting in massive subscription upside

In

1. Custodian of AOP (Annual Operating Plan) for BIGFLIX and Zapak across web and mobile platforms2. Delivered strategic subscription partnerships with RCom, Nokia Lumia, Sony Bravia, Airtel Movies and more 4. Delivered optimal CPA vs LTV through customer acquisition across varied marketing channels

In

1. Devised the marketing plan for customer acquisition and monetization across web and mobile. Implemented 5-pronged acquisition scheme and delivered growth from 1500 acq/mth to 6000 acq/mth.2. Prepared AOP (Annual Operating Plan) covering customer acquisition, topline and bottomline targets for every FY. Delivered 100% on EBITDA targets successively for FY'12-13 and '13-143. Led a team of 3 for customer-acquisition across all channels - Alliances, Affiliates, Search, SEM, Social Media, Organic and Emailers to deliver the best possible ROI for the business. Achieved and maintained CPA reduction (Cost per Acquisition) from Rs. 300 to Rs. 160 through funnel monitoring and spends-planning. 4. Conceptualized the messaging and imagery of all marketing communication materials (Online/Offline). Delivered sustained burst of innovative ideas for TV ads, Banners, Pre-Rolls, Emailers,Videos, Society & Mall activation including directing 30-sec spots for TV5. Managed social media touch-points for the brand (Twitter, FB) through sustained initiatives to build engagement and salience. Achieved continuous positive interaction with the brand using contests, promotions and polls6. Identified alliance partners across all online/offline verticals and implemented deals for customer acquisition and revenue enhancement. Achieved highest growth in count from 5 to 20.7. Awarded "Very Good" performance rating and promoted as Head-Marketing 8. Liaised with OEMs, Banks and Telecom operators for service discovery initiatives as well as revenue enhancement through barter deals. Struck exclusive deals with Axis and ICICI banks, Nokia, Samsung and Sony in the OEMs category.9. Supervised the preparation of a detailed and updated MIS framework for business monitoring. Instituted data-analysis and modelling as a standard practice before decision-making.10. Owner of Acquisition, Retention, Engagement and Monetization of the customer base. Achieved highest growth in retention from 18% to 44%.

In

1. Played an active role in strategy formulation across all core businesses - BIGFLIX, Zapak, BigAdda and WWO2. Instituted data-analysis and modelling as standard practices for decision-making3. Devised and implemented 'Gamification' strategy including pitches for vendors and clients4. Prepared business-model for mobile gaming using BCG matrix for identifying the correct gaming genres to invest in the iOS and Android marketplaces5. Conducted developer outreach across 300 Android and Java developers and platform owners for acquisition of gaming content

Mumbai, Maharashtra, In

1. Playing an active role in strategy formulation across functions and in the implementation of business decisions including budget formulation.2. Monitoring and Control of Idea's Customer Market Share (CMS) and Revenue Market Share (RMS) in Rajasthan .3. Devise detailed plans to improve CMS and RMS to increase the top-line.4. Devise and monitor profitability measures to help achieve targeted bottom-line.5. Plan business roll-outs depending upon cost-benefit analysis and assessment of various business KPIs.

Mumbai, Maharashtra, In

- Acquisition and U&R for postpaid subscribers in Rajasthan- Designing and driving base increment and revenue enhancement measures.- End to end marketing of post-paid product including product, price, place and promotion

Mumbai, Maharashtra, In

- channel sales, product placement, driving acquisitions- month on month revenue growth- distributor handling for optimum focus on business objectives- consumer and trade promotions to drive business

Mumbai, In

Mba, Marketing

B. Tech, Telecommunications Engineering