Aabid Ali Email & Phone Number

New Delhi, Dl, In

Gurugram, Haryana, India

I undertake a diverse set of responsibilities, including brand building and crafting content strategies for two entities within the CK Birla Group: ● Birla Fertility & IVF ● The CK Birla HospitalI collaborate with various teams including Brand, CRM, Performance Marketing and SEO.My role involves assessing and curating content from diverse sources to ensure alignment with our brand guidelines.Below is a clear breakdown of my strategic contributions for various teams: 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 & 𝗣𝗥Crafting content to enhance backlinks, authority, and credibility, fostering brand recognition. ● Scripts for Films ● Preparing PILs and PDFs ● Creating Social Media Posts ● Crafting Articles For Third-party𝗖𝗥𝗠Collaborating with the CRM Manager to develop customer journey and content strategy to enhance engagement, retention and leads. ● SMS ● WhatsApp ● Carousels ● Emailers𝗩𝗶𝗱𝗲𝗼𝘀Conceptualising and curating content for various video formats, including: ● YouTube Ads (Skippable & Non-Skippable) ● Doctor's Videos ● Patient Testimonials ● World's Day Campaigns (e.g., Women's Day, World IVF Day)𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴Researching, ideating, and scriptwriting for 360-Degree Ads. Crafting captions, taglines, and punchlines for: ● Campaigns ● Google Ads ● Facebook Ads ● Truecaller Ads 𝗦𝗘𝗢 ● Blogs ● Landing Pages ● Newspaper Articles𝗔𝗴𝗲𝗻𝗰𝘆Delegating content needs to the agency, tracking their delivery, scrutinizing the content, and ensuring its publication on our website as scheduled.

Gurugram, Haryana, India

I played a significant role in the website's remarkable success. My primary responsibilities include:– 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽: Managed Content for Aesthetics, Orthopaedics, Ophthalmology, Fertility & IVF, enhancing online visibility.– 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Developed result-driven content strategies to achieve business objectives.– 𝗩𝗲𝗿𝗻𝗮𝗰𝘂𝗹𝗮𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽: Led the Vernacular Content Department, which now attracts over 1.3 million monthly organic visitors to the website.– 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲 𝗙𝗼𝗿𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻: Established guidelines for on-page, blog revamp, & Quora, ensuring best practices were followed.– 𝗧𝗮𝘀𝗸 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Tracked progress on a weekly and monthly basis, with a special focus on task completion and traffic growth.– 𝗟𝗲𝗮𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: Developed pop-ups and strips initiation in the blogs that significantly increased lead conversion by an impressive 19%.– 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲: Implemented a strategic interlinking that led to a 15% reduction in bounce rate and a substantial increase in user engagement.– 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Establishing Pristyn Care as a trusted source of medical information by building backlinks.– 𝗙𝗔𝗤 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘆: Launched an FAQ Directory, consolidating crucial information to facilitate the audience with their specific questions.– 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Managed a team of junior writers and freelancers, maintaining content quality and relevance.

Delhi, India

As a Senior Copywriter and Social Media Manager at Square Group, my key responsibilities included:– 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Understood clients' business objectives and developed tailored content and social media strategies.– 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Crafted comprehensive content planning covering website content, landing pages, blogs, and campaigns.– 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Curated and ensured timely and effective delivery of branded content, including copies, taglines, punchlines, social media campaigns, and radio jingles.– 𝗩𝗶𝘀𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Ideated and executed visual content, such as corporate films, TV commercials, documentaries, and YouTube ads, aligning with client requirements.– 𝗛𝗮𝗻𝗱𝗹𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀: Managed clients' social media accounts on platforms like Twitter, Facebook, Instagram, LinkedIn, and YouTube.– 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀: Utilized data and insights to enhance content and social media strategies, ensuring ongoing optimization.– 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼: Collaborated with a wide-ranging portfolio of brands, which including Oil India Limited, Rising Himachal, Bharat Petroleum, Uttarakhand Tourism, Punjab National Bank, Income Tax Department, Uttarakhand Simply Heaven.

Borivali, Maharashtra, India

– 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗖𝗼𝘃𝗲𝗿 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 & 𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀: Written engaging and impactful cover stories and conducted interviews with prominent individuals in journalism, politics, and the film industry.– 𝗖𝗼𝗹𝘂𝗺𝗻 𝗪𝗿𝗶𝘁𝗶𝗻𝗴: Penned insightful columns on diverse topics such as politics, philosophy, and the arts, offering informed perspectives on relevant and thought-provoking subjects.– 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗱𝗶𝘁𝗶𝗻𝗴: Reviewed and edited articles for grammar, spelling, punctuation, and overall clarity. Ensured the content aligns with the newspaper's style guide and editorial policies.– 𝗙𝗮𝗰𝘁-𝗖𝗵𝗲𝗰𝗸𝗶𝗻𝗴: Verified the accuracy of information presented in articles by cross-referencing with reliable sources. Identified and rectified any factual errors to maintain the newspaper's credibility.– 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 & 𝗖𝗮𝗽𝘁𝗶𝗼𝗻 𝗪𝗿𝗶𝘁𝗶𝗻𝗴: Crafted engaging and accurate headlines that capture the article's essence. Created compelling captions for photographs and other visual elements.– 𝗟𝗮𝘆𝗼𝘂𝘁 & 𝗗𝗲𝘀𝗶𝗴𝗻: Collaborated with the design team to arrange content on newspaper pages, ensuring visually appealing layouts aligned with design principles.– 𝗦𝘁𝘆𝗹𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: Maintained consistency in writing style, tone, and formatting throughout the newspaper. Aligning content with the newspaper's editorial voice and standards.– 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Adhered to tight deadlines to ensure that edited content is ready for publication on schedule. Prioritised and managed multiple articles efficiently.– 𝗦𝘁𝗮𝘆 𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱: Stay abreast of current events, industry trends, and changes in language usage to keep the newspaper's content relevant and engaging.

Bachelor'S Degree, Mass Media, A

Master'S Degree, Journalism & Mass Communication, A