Aabid Ali Email and Phone Number
Experienced branding and marketing specialist with a proven track record in developing and executing strategic initiatives that foster brand growth, increase organic traffic and drive leads. Skilled in Branding, CRM, SEO, Paid Marketing and Leadership, I hold a Bachelor's degree in Mass Media from Jamia Millia Islamia and a Master's in Mass Communication from the University of Mumbai.๐ช๐ต๐ฎ๐ ๐ ๐๐ผHere is a glimpse into my professional contributions:๐ญ. ๐๐ฟ๐ฎ๐ป๐ฑ๐ฒ๐ฑ ๐๐ผ๐ป๐๐ฒ๐ป๐: Develop and implement branded content strategy aligned with objectives, including social media posts, scripts for ad films and YouTube videos.๐ฎ. ๐๐ฅ๐ ๐๐ผ๐ป๐๐ฒ๐ป๐: Collaborate with manager to develop CRM Content Journey and craft as well as edit, SMS, WhatsApp messages, Emailers, RCS, Push Notification to drive maximum conversions.๐ฏ. ๐๐ผ๐ฝ๐๐๐ฟ๐ถ๐๐ถ๐ป๐ด: Oversee copywriting from conception to execution for Brand, CRM and Performance Marketing teams, with a focus on maximising leads.๐ฐ. ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ถ๐ฟ๐ฒ๐ฐ๐๐ถ๐ผ๐ป: Assist designers and video editors to translate brand objectives and concepts into compelling creatives and films. ๐ฑ. ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ฃ๐ผ๐๐๐: Conceptualise and curate content such as creatives, carousels, reels and posts for LinkedIn, Facebook, Instagram, X and YouTube.๐ฒ. ๐๐ฟ๐ผ๐๐-๐ณ๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Liaise with Brand, CRM, SEM, and SEO teams to understand their requirements and provide content solutions....โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ...๐ ๐ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐I take great pride in the tangible results my work has delivered over the years that include:๐ญ. ๐ข๐ฟ๐ด๐ฎ๐ป๐ถ๐ฐ ๐ง๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ: Increased organic traffic for BFI by 46,875%, CK Birla Hospital by 584%, CMRI by 2209%, RBH by 1841% and BMB traffic by 1600%๐ฎ. ๐๐ฟ๐ฎ๐ป๐ฑ๐ฒ๐ฑ ๐๐ผ๐ป๐๐ฒ๐ป๐: Established my clients as thought leaders in their niche markets with compelling branded content, enhancing their industry presence and credibility.๐ฏ. ๐๐ฅ๐ ๐๐ผ๐ป๐๐ฒ๐ป๐: Developed and implemented a unique content strategy for WhatsApp and SMS, resulting in a 595% boost in conversion rates in just one month.๐ฐ. ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด: Reoptimised creative, copy and entire content for various campaigns, resulting in 2.5X in ROI.๐ฑ. ๐ง๐ฒ๐ฎ๐บ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Led a team of writers and freelancers, delivering over 5500 content pieces, including landing pages, blogs, and guest posts.
Cka Birla Group
View- Website:
- ckbirlagroup.com
- Employees:
- 28612
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Assistant Manager: Brand And MarketingCka Birla GroupNew Delhi, Dl, In
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Assistant ManagerCk Birla Group Feb 2022 - PresentGurugram, Haryana, IndiaI undertake a diverse set of responsibilities, including brand building and crafting content strategies for two entities within the CK Birla Group: โ Birla Fertility & IVF โ The CK Birla HospitalI collaborate with various teams including Brand, CRM, Performance Marketing and SEO.My role involves assessing and curating content from diverse sources to ensure alignment with our brand guidelines.Below is a clear breakdown of my strategic contributions for various teams: ๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด & ๐ฃ๐ฅCrafting content to enhance backlinks, authority, and credibility, fostering brand recognition. โ Scripts for Films โ Preparing PILs and PDFs โ Creating Social Media Posts โ Crafting Articles For Third-party๐๐ฅ๐ Collaborating with the CRM Manager to develop customer journey and content strategy to enhance engagement, retention and leads. โ SMS โ WhatsApp โ Carousels โ Emailers๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐Conceptualising and curating content for various video formats, including: โ YouTube Ads (Skippable & Non-Skippable) โ Doctor's Videos โ Patient Testimonials โ World's Day Campaigns (e.g., Women's Day, World IVF Day)๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ดResearching, ideating, and scriptwriting for 360-Degree Ads. Crafting captions, taglines, and punchlines for: โ Campaigns โ Google Ads โ Facebook Ads โ Truecaller Ads ๐ฆ๐๐ข โ Blogs โ Landing Pages โ Newspaper Articles๐๐ด๐ฒ๐ป๐ฐ๐Delegating content needs to the agency, tracking their delivery, scrutinizing the content, and ensuring its publication on our website as scheduled. -
Bilingual Content Writer (Strategy & Implementation)Pristyn Care Jan 2020 - Jan 2022Gurugram, Haryana, IndiaI played a significant role in the website's remarkable success. My primary responsibilities include:โ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ข๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Managed Content for Aesthetics, Orthopaedics, Ophthalmology, Fertility & IVF, enhancing online visibility.โ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Developed result-driven content strategies to achieve business objectives.โ ๐ฉ๐ฒ๐ฟ๐ป๐ฎ๐ฐ๐๐น๐ฎ๐ฟ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ข๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Led the Vernacular Content Department, which now attracts over 1.3 million monthly organic visitors to the website.โ ๐๐๐ถ๐ฑ๐ฒ๐น๐ถ๐ป๐ฒ ๐๐ผ๐ฟ๐บ๐๐น๐ฎ๐๐ถ๐ผ๐ป: Established guidelines for on-page, blog revamp, & Quora, ensuring best practices were followed.โ ๐ง๐ฎ๐๐ธ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฒ๐๐ ๐ง๐ฟ๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด: Tracked progress on a weekly and monthly basis, with a special focus on task completion and traffic growth.โ ๐๐ฒ๐ฎ๐ฑ ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป: Developed pop-ups and strips initiation in the blogs that significantly increased lead conversion by an impressive 19%.โ ๐จ๐๐ฒ๐ฟ ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐๐ป๐ถ๐๐ถ๐ฎ๐๐ถ๐๐ฒ: Implemented a strategic interlinking that led to a 15% reduction in bounce rate and a substantial increase in user engagement.โ ๐๐ฎ๐ฐ๐ธ๐น๐ถ๐ป๐ธ ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด: Establishing Pristyn Care as a trusted source of medical information by building backlinks.โ ๐๐๐ค ๐๐ถ๐ฟ๐ฒ๐ฐ๐๐ผ๐ฟ๐: Launched an FAQ Directory, consolidating crucial information to facilitate the audience with their specific questions.โ ๐ง๐ฒ๐ฎ๐บ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Managed a team of junior writers and freelancers, maintaining content quality and relevance. -
Senior Copywriter & Social Media ManagerSquare Brand Communication Group May 2019 - Dec 2019Delhi, IndiaAs a Senior Copywriter and Social Media Manager at Square Group, my key responsibilities included:โ ๐๐ผ๐ป๐๐ฒ๐ป๐ & ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Understood clients' business objectives and developed tailored content and social media strategies.โ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ฃ๐น๐ฎ๐ป๐ป๐ถ๐ป๐ด: Crafted comprehensive content planning covering website content, landing pages, blogs, and campaigns.โ ๐๐ฟ๐ฎ๐ป๐ฑ๐ฒ๐ฑ ๐๐ผ๐ป๐๐ฒ๐ป๐: Curated and ensured timely and effective delivery of branded content, including copies, taglines, punchlines, social media campaigns, and radio jingles.โ ๐ฉ๐ถ๐๐๐ฎ๐น ๐๐ผ๐ป๐๐ฒ๐ป๐: Ideated and executed visual content, such as corporate films, TV commercials, documentaries, and YouTube ads, aligning with client requirements.โ ๐๐ฎ๐ป๐ฑ๐น๐ถ๐ป๐ด ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐๐ฐ๐ฐ๐ผ๐๐ป๐๐: Managed clients' social media accounts on platforms like Twitter, Facebook, Instagram, LinkedIn, and YouTube.โ ๐๐ฎ๐๐ฎ-๐๐ฟ๐ถ๐๐ฒ๐ป ๐๐บ๐ฝ๐ฟ๐ผ๐๐ฒ๐บ๐ฒ๐ป๐๐: Utilized data and insights to enhance content and social media strategies, ensuring ongoing optimization.โ ๐๐ถ๐๐ฒ๐ฟ๐๐ฒ ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฃ๐ผ๐ฟ๐๐ณ๐ผ๐น๐ถ๐ผ: Collaborated with a wide-ranging portfolio of brands, which including Oil India Limited, Rising Himachal, Bharat Petroleum, Uttarakhand Tourism, Punjab National Bank, Income Tax Department, Uttarakhand Simply Heaven. -
Sub EditorAfternoon Voice Jan 2019 - May 2019Borivali, Maharashtra, Indiaโ ๐๐ฟ๐ฎ๐ณ๐๐ถ๐ป๐ด ๐๐ผ๐๐ฒ๐ฟ ๐ฆ๐๐ผ๐ฟ๐ถ๐ฒ๐ & ๐๐ผ๐ป๐ฑ๐๐ฐ๐๐ถ๐ป๐ด ๐๐ป๐๐ฒ๐ฟ๐๐ถ๐ฒ๐๐: Written engaging and impactful cover stories and conducted interviews with prominent individuals in journalism, politics, and the film industry.โ ๐๐ผ๐น๐๐บ๐ป ๐ช๐ฟ๐ถ๐๐ถ๐ป๐ด: Penned insightful columns on diverse topics such as politics, philosophy, and the arts, offering informed perspectives on relevant and thought-provoking subjects.โ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ฑ๐ถ๐๐ถ๐ป๐ด: Reviewed and edited articles for grammar, spelling, punctuation, and overall clarity. Ensured the content aligns with the newspaper's style guide and editorial policies.โ ๐๐ฎ๐ฐ๐-๐๐ต๐ฒ๐ฐ๐ธ๐ถ๐ป๐ด: Verified the accuracy of information presented in articles by cross-referencing with reliable sources. Identified and rectified any factual errors to maintain the newspaper's credibility.โ ๐๐ฒ๐ฎ๐ฑ๐น๐ถ๐ป๐ฒ & ๐๐ฎ๐ฝ๐๐ถ๐ผ๐ป ๐ช๐ฟ๐ถ๐๐ถ๐ป๐ด: Crafted engaging and accurate headlines that capture the article's essence. Created compelling captions for photographs and other visual elements.โ ๐๐ฎ๐๐ผ๐๐ & ๐๐ฒ๐๐ถ๐ด๐ป: Collaborated with the design team to arrange content on newspaper pages, ensuring visually appealing layouts aligned with design principles.โ ๐ฆ๐๐๐น๐ฒ ๐๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐ฐ๐: Maintained consistency in writing style, tone, and formatting throughout the newspaper. Aligning content with the newspaper's editorial voice and standards.โ ๐๐ฒ๐ฎ๐ฑ๐น๐ถ๐ป๐ฒ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Adhered to tight deadlines to ensure that edited content is ready for publication on schedule. Prioritised and managed multiple articles efficiently.โ ๐ฆ๐๐ฎ๐ ๐๐ป๐ณ๐ผ๐ฟ๐บ๐ฒ๐ฑ: Stay abreast of current events, industry trends, and changes in language usage to keep the newspaper's content relevant and engaging.
Aabid Ali Education Details
Frequently Asked Questions about Aabid Ali
What company does Aabid Ali work for?
Aabid Ali works for Cka Birla Group
What is Aabid Ali's role at the current company?
Aabid Ali's current role is Assistant Manager: Brand and Marketing.
What schools did Aabid Ali attend?
Aabid Ali attended Jamia Millia Islamia, University Of Mumbai.
Who are Aabid Ali's colleagues?
Aabid Ali's colleagues are Amandeep Joon, Pmpยฎ, Nikhil Raj, Mohammad Kaleem, Raghvendra Singh, Sanjeev Kandasamy, Hitesh Gunjal, Pratap Singh.
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