Aabid Ali Email & Phone Number

Experienced branding and marketing specialist with a proven track record in developing and executing strategic initiatives that foster brand growth, increase organic traffic and drive leads. Skilled in Branding, CRM, SEO, Paid Marketing and Leadership, I hold a Bachelor's degree in Mass Media from Jamia Millia Islamia and a Master's in Mass Communication from the University of Mumbai.𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼Here is a glimpse into my professional contributions:𝟭. 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Develop and implement branded content strategy aligned with objectives, including social media posts, scripts for ad films and YouTube videos.𝟮. 𝗖𝗥𝗠 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Collaborate with manager to develop CRM Content Journey and craft as well as edit, SMS, WhatsApp messages, Emailers, RCS, Push Notification to drive maximum conversions.𝟯. 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴: Oversee copywriting from conception to execution for Brand, CRM and Performance Marketing teams, with a focus on maximising leads.𝟰. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻: Assist designers and video editors to translate brand objectives and concepts into compelling creatives and films. 𝟱. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗼𝘀𝘁𝘀: Conceptualise and curate content such as creatives, carousels, reels and posts for LinkedIn, Facebook, Instagram, X and YouTube.𝟲. 𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Liaise with Brand, CRM, SEM, and SEO teams to understand their requirements and provide content solutions....—————————————————————————————————...𝗠𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀I take great pride in the tangible results my work has delivered over the years that include:𝟭. 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗧𝗿𝗮𝗳𝗳𝗶𝗰: Increased organic traffic for BFI by 46,875%, CK Birla Hospital by 584%, CMRI by 2209%, RBH by 1841% and BMB traffic by 1600%𝟮. 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Established my clients as thought leaders in their niche markets with compelling branded content, enhancing their industry presence and credibility.𝟯. 𝗖𝗥𝗠 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Developed and implemented a unique content strategy for WhatsApp and SMS, resulting in a 595% boost in conversion rates in just one month.𝟰. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Reoptimised creative, copy and entire content for various campaigns, resulting in 2.5X in ROI.𝟱. 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Led a team of writers and freelancers, delivering over 5500 content pieces, including landing pages, blogs, and guest posts.