Andrea Abbott Email and Phone Number
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I've helped publishing houses create visibility for books for two decades. As the Book Publishing Director for The New Yorker and Condé Nast Portfolio, I have invested the past 17 years forging relationships with top publishing executives who have come to count on my ideas for showcasing their authors. As Gina Centrello, President of Random House, says, "I will always take a meeting with Andrea because she is such a pleasure to work with. Her deep knowledge of the publishing business allows her to steward the many strategic partnerships we enjoy with The New Yorker. We have had a superb collaboration for over 12 years."PASSION FOR CONNECTING BIG AUDIENCES WITH GREAT STORIESAfter earning a BA in English from Columbia, teaching, working at the MacNeil-Lehrer News Hour, and attending NYU’s business school, I followed in my family’s footsteps in the publishing world. I landed my first marketing job at Simon & Schuster and later discovered my flair for packaging books for consumer appeal at Wiley. I then seized a coveted opportunity to run the book category at the New Yorker—my passion for the magazine as the perfect platform for book advertising trumping my then lack of sales experience. Upon driving record growth for this category, I joined the team for one of Condé Nast’s biggest launches. When this upscale magazine folded in 2008, the new publisher of The New Yorker hired me back. By the second year of my return, I had reinvigorated the book publishing list—in a mature, sluggish industry—with custom-built plans that also took clients’ advertising into the magazine’s digital age.ON "THE BIG MOUTH LIST"Publishers often refer to me as their “best reader” for the way I spread the word about books I love. Whether in my professional or personal endeavors, I'm known for my keen ability to articulate the value of things in which I believe. Because I take the time to get to know people and am a tenacious advocate for their interests, I've cultivated a loyal following.
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Director Of Book PublishingThe New Yorker 2009 - PresentNew York, Ny, UsManage a $3,500,000+ list across print, tablet, and digital platforms. Hired back to The New Yorker (TNY) to turnaround the book category (which had declined while heading the same category at another magazine).Select achievements:* Fostered loyal client relationships, earning respect for creative thinking in delivering on their objectives and for a keen ability to convey how the magazine benefits them.* Increased category revenue 56% since 2009, achieving substantial gains almost every year within serious budget constraints.* Grew digital business 98% over past two years by showing clients the advantages of testing messaging. Realized a 1,119% increase in Q1 2016 versus previous year.* Expanded market share during a time when advertising dollars were down across the consolidating book publishing industry.* Created bespoke plans to feature books in the print magazine, tablet app, and website. Enlisted internal creative team to help develop unique positioning for each platform.* Steered TNY through competitors’ aggressive discounts by employing multi-channel incentives and solutions.* Boosted revenue by 70% in 2010, earning Sales Person of the Year. -
Director Of Book PublishingCondé Nast Portfolio 2007 - 2009Personally recruited by David Carey (current President of Hearst Magazines) to spearhead the book publishing category for one of Condé Nast’s biggest launches. This luxury/business magazine closed in 2009 as a result of the economic crisis.Select achievements:* Created a major new advertising category at this magazine, a platform that is traditionally devoid of book advertisers.* Persuaded accounts to run advertising in a startup magazine and new category for them, winning almost 100% market share among competitive magazines.
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Director Of Book PublishingThe New Yorker 1998 - 2007New York, Ny, UsManaged advertising for the entire book publishing category.Select achievements:* Shepherded the largest category in the magazine (in terms of paging) to increased market share. * Secured business for the entire year by negotiating annual contracts with major publishing houses—a first for The New Yorker. * Grew paging and revenue every year for Barnes & Noble, the magazine’s largest account.* Credited with running the most pages (17) in a single issue in the history of the magazine.
Andrea Abbott Education Details
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Columbia UniversityEnglish
Frequently Asked Questions about Andrea Abbott
What company does Andrea Abbott work for?
Andrea Abbott works for The New Yorker
What is Andrea Abbott's role at the current company?
Andrea Abbott's current role is Director of Book Publishing at The New Yorker.
What is Andrea Abbott's email address?
Andrea Abbott's email address is an****@****ker.com
What is Andrea Abbott's direct phone number?
Andrea Abbott's direct phone number is (515) 243*****
What schools did Andrea Abbott attend?
Andrea Abbott attended Columbia University.
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