Andrea Abbott Email & Phone Number

New York, Ny, Us

Manage a $3,500,000+ list across print, tablet, and digital platforms. Hired back to The New Yorker (TNY) to turnaround the book category (which had declined while heading the same category at another magazine).Select achievements:* Fostered loyal client relationships, earning respect for creative thinking in delivering on their objectives and for a keen ability to convey how the magazine benefits them.* Increased category revenue 56% since 2009, achieving substantial gains almost every year within serious budget constraints.* Grew digital business 98% over past two years by showing clients the advantages of testing messaging. Realized a 1,119% increase in Q1 2016 versus previous year.* Expanded market share during a time when advertising dollars were down across the consolidating book publishing industry.* Created bespoke plans to feature books in the print magazine, tablet app, and website. Enlisted internal creative team to help develop unique positioning for each platform.* Steered TNY through competitors’ aggressive discounts by employing multi-channel incentives and solutions.* Boosted revenue by 70% in 2010, earning Sales Person of the Year.

Personally recruited by David Carey (current President of Hearst Magazines) to spearhead the book publishing category for one of Condé Nast’s biggest launches. This luxury/business magazine closed in 2009 as a result of the economic crisis.Select achievements:* Created a major new advertising category at this magazine, a platform that is traditionally devoid of book advertisers.* Persuaded accounts to run advertising in a startup magazine and new category for them, winning almost 100% market share among competitive magazines.

New York, Ny, Us

Managed advertising for the entire book publishing category.Select achievements:* Shepherded the largest category in the magazine (in terms of paging) to increased market share. * Secured business for the entire year by negotiating annual contracts with major publishing houses—a first for The New Yorker. * Grew paging and revenue every year for Barnes & Noble, the magazine’s largest account.* Credited with running the most pages (17) in a single issue in the history of the magazine.