As the head the Mumbai branch of MSLGROUP Creative+ Lead a team of 25 members (Creative+Studio+Servicing)Responsible for the P&L of the divisionDrive business growth through new client acquisitions & build relationship with existing clients AchievementsIncreased revenue through new business wins. Key Account/ Client wins for the agency : Capstar Pvt. Ltd. Sobha Developers, Pfizer India, Sanjay Mariwalla Group, Manpasand Beverages, The Quintessential Bespoke Travel

Head and lead the 8 member Client Servicing Dept. Increase revenues through new business initiatives and pitches AchievementsSystems and process implemented to ensure client delight Expanded the client base through new business acquisitions. Added Rs. 75 Lacs to the revenue through new business winsKey Account/ Client wins for the agency: Haw Par (Tiger Balm). Keys Hotel, Faber Castell (writing instruments)

Agency lead on LG Mobiles Working closely with the client brand team to develop the communication strategy for India market with direct reporting to the National Head LGWorked closely with the global Y&R team on LG mobiles global brand campaign Life is GoodAssisted the client brand team to develop 3 significant product buckets to unify their marketing and communication focus Launched the mass segment “All Rounder” series and the high-end “Cookie” series. The “All Rounder” and “Cookie” series were launched in India under the “Life is Good” global campaignDeveloped a series of 3 TVC’s with Bollywood brand ambassadors, print ads and a host of marketing activities Planned the ATL & BTL activities for the Cookie series of Social Networking touch phones. Played an active role in deciding the celebrity endorsement for the brand.

Reporting to the Vice President was entrusted the responsibility of leading the Key Accounts of the agency BPCL (Speed and MAK Lubricants), and Cox & Kings Provide guidance to the team and ensure consistent creative standards Achievements Developed a campaign for MAK lubricants The All Weather Lubricants with MS Dhoni right from concept to shoot with only 2 days of lead time Launched Cox & Kings online travel arm Ezzego1.com. Positioned it as India's Biggest Online Travel Bazaar. Developed the launch campaign, BTL activities, and store brandingSuccessfully lunched sub- brands for Cox & Kings Bharat Dekho and Duniya Dekho targeting the specific requirements of the Indian Traveler. The packages offered under these brands have become hugely popular with the Indian traveler

Reporting to the CEO, it was my responsibly to lead a team of 3 members reporting into me for the brands GoAir and Godrej Furniture. Accountable for delivery of all elements of the communication mix of the brand on time by my team, and for complete quality control as per organization standardsAchievements Closely involved with the strategy team and arrived at a positioning of A Smarter Way To Fly (Fly Smart) for GoAir Since Air Deccan was an established brand in the category GoAir was relaunched with a price challengeLed the team through the various branding assignments that involved the aircraft and various flyer touch-points at the airport Won the Times Ascent Grand Prix for the best advertisement for GoAirThrough various on ground and tactical campaigns GoAir managed to capture 4% market share from Air Deccan ( 2006)Recognized for the effort put by the team to make GoAir a profitable account for the agencyLed the team in the rebranding exercise of Godrej Furniture to Godrej Interio. Launched the new identity to the trade across 4 metros over a week

Growth Path Percept Advertising 2001 - 2002 : Sr. Account Executive 2002 - 2003 : Account Manager Reporting to the Business Head was mandated with the task of servicing the brand Sahara TV (GEC)Launched Just Kids for Sahara TV(2002). A 1 hr. programming block targeted at childrenSuggested the use of child celebrity Yash Pathak as the anchor of the showRecommended innovative activation ideas to promote the time slot by engaging in school activation. Just Kids was the 1st channel to effectively use school bus as a branding mediumJust Kids gained viewership and market share over existing players like Zee(Nickelodeon), Sony Entertainment Television(Disney Hour).Also involved in the marketing and communication strategy to launch and promote the various shows of Sahara TVPercept Picture Company 2003 - 2005 : Manager Marketing2005 - 2006 : Sr. Manager Marketing Was handpicked for the role because of the experience gained in handling the GEC channel Sahara TV. Was responsible for the complete marketing and promotion of movies produced under the banner of Percept Picture Company Responsibilities included developing the marketing and communication strategy, briefing the creative agency, handling the music launch and PR, strategic alliances , sponsorship and media deals.Movie Marketing & PromotionsMakdee (2002). Phir Milenge (2004), Hanuman (2005)