Amanda Bryant Email & Phone Number

Seattle, Washington, United States

Managing the comprehensive marketing efforts for Sunjoy, a 21-year-old outdoor furniture brand selling and distributing through the world's biggest retail and e-commerce storefronts. Duties include enhancing the brand's influencer and affiliate marketing efforts, managing the brand's product review program, marketing calendar creation, SEM and keyword reporting and standardization, and copywriting.

Woodinville, Washington, Us

Seattle, Washington, Us

Spearheading our influencer program, which has generated $125k in revenue and a 2.4x ROAS YTD.I singlehandedly oversee creator and managerial relationships – including outreach, developing strategy, setting budget recommendations, and communicating the KPIs to internal stakeholders.Developed our affiliate marketing program, which generated $74k YTD, averaging a 14x ROAS and 41% growth YoY.Manage six of our direct-to-consumer social media brands, including post-curation, copywriting, and community management.Key successes include a 100k follower growth for one brand, building a cross-platform UGC program, and setting up in-app commerce for TikTok and Meta which generated $40k of revenue YTD.Executing brand collaborations with companies including Drizly, Empress Gin, and 818 Tequila to increase brand visibility and customer conversion.In charge of our company’s PR efforts securing key placements in Vice, Food & Wine, Imbibe, and NY Mag.My most notable placement was a gift guide insertion in the Wall Street Journal garnering $34k in revenue for one SKU during last year’s holiday season.

Poulsbo, Wa, Us

Managed the marketing efforts for a sustainable office furniture company that furnished offices including Nike and AirBnb. Developed a marketing strategy and competitive analysis to create and execute relevant social media and email marketing materials, doubling organic social media engagement on LinkedIn and Facebook and increasing email click-through rates by 25%.

Worked remotely at an all-inclusive brand management firm focusing on scaling the company’s two key beauty accounts with innovative marketing efforts via social media and targeted campaigns:IT Haircare, September 2019 - August 2020Executed all email campaigns for a haircare company whose products are sold in drugstores nationwide. Increased open and click rates amongst markets by revitalizing digital branding. Collaborated with a team to coordinate social media efforts through content strategy, arranging product photography, and planning influencer marketing partnerships.Surface Hair, June 2019 - January 2020Executed all marketing content for a salon-exclusive haircare company. Collaborated remotely with a small team to create daily social media calendars for Facebook (30k likes) and Instagram (20k followers). Oversaw three product launches through planned posts. Coordinated stylist features around North America and facilitated contests to scale engagement. Created three monthly email campaigns distributed to 9k salon professionals discussing product usage and trending insights. Organically increased their Instagram following from 14.1k to 20k, averaging a thousand followers per month.

Bellevue, Wa, Us

Worked short term at a commercial real estate company focused in Seattle and the Puget Sound Region. Oversaw all incoming requests amongst my team, ensuring all brokers’ marketing needs were fulfilled. Created marketing materials including flyers and pitch presentations.Managed the company’s Twitter and LinkedIn profiles — created and executed daily content highlighting acquisitions, industry news, and available properties. Utilized internal metrics to assess the efficacy of media platforms.Spearheaded all email campaigns, ensuring they were targeted to relevant audiences and maintained quality. Quadrupled the company’s email click rates and overall visibility on campaigns.

London, Gb

Worked at an agency specializing in global merchandise partnerships for upcoming movie and video game releases. Oversaw clients at Sony, Fox, and Disney studios in North and South America. Managed three e-commerce websites selling RDP’s merchandise, and collaborated with clients on co-branded marketing initiatives. Utilized client assets to create custom artwork and presentations.Streamlined the buying process of merchandise for the U.S. office by onboarding new factories, negotiating lower costs, and managing communication during the production process. Ran the company’s social channels, including former sub-company A-Box, which had 115k Instagram followers and 60k Facebook likes.

Curated all social media posts for Facebook and Instagram for a top dance teacher in Los Angeles. Showcased footage from his experience teaching celebrities and choreographing pieces for Mad Men, The Bachelor, and Oprah. Promoted his three musical albums to promote sales in that division. Initiated weekly phone calls with client to ensure his personal branding needs are fulfilled. Programs used: Instagram, Facebook, Youtube, Google Analytics, Itunes, Spotify

Us

Worked at an all-inclusive brand management firm where I curated social media posts and newsletters for clients with over a 15k person following. Utilized e-mail campaigns to pitch products to magazines including Vogue and Harper’s Bazaar. Helped create advertising plans and hashtag campaigns, ultimately landing an account’s key product on Allure’s Best of Beauty awards list. Secured partnerships with known subscription boxes to get product features. Proficient in Facebook and Google analytics, buying sponsored posts, linking e-commerce websites, and tagging products on social media.Managed social media and photography for the company’s annual pre-Oscars lounge and doubled the account’s following over a two-day event.Programs used: Cision, Constant Contact, Drip, Google Analytics, Facebook (Social & Analytics)

Worked as a courts and administration reporter for the University of Montana’s campus newspaper. Head reporter covering Jon Krakauer’s book discussing Missoula rapes. Wrote investigative stories on campus privacy policies. Was interviewed for the 2016 Columbia Journalism Review regarding my reporting on stories about campus rape and Krakauer's latest book on the issue in Missoula, Mont.Story here: http://www.cjr.org/analysis/the_scrutiny_of_reporters_who_cover_rape.php

Designed pages for the University of Montana’s yearly journalism review publication. The job’s duties included creating the magaizne’s general aesthetic, selling and designing advertisements and creating the base model for the magazine’s tablet edition. Published December 2014.

Worked amongst nine other reporters for Missoula’s local newspaper. Wrote stories on local events, along with covering a high-profile concert and being the sole reporter on a 12-page lifestyle special edition insert.

Wrote and edited contributed stories that showcased highlights from the past 100 years of the University of Montana’s Journalism School. Published summer 2014.