Ahmad Abu Rad

Ahmad Abu Rad Email and Phone Number

Country Sales Manager @ The Performance Co. | Channel Optimization @ The Performance
Ahmad Abu Rad's Location
Saudi Arabia, Saudi Arabia
Ahmad Abu Rad's Contact Details

Ahmad Abu Rad personal email

About Ahmad Abu Rad

As a Business Development Manager at El-Ajou Group Trading Co., I leverage my 25 years of technical and sales experience to create and execute strategic plans that generate new opportunities, expand existing accounts, and increase customer satisfaction in the IT distribution and solutions industry. I have a diploma in Computer Maintenance and a strong knowledge of the Saudi market and its dynamics.My core competencies include Customer Relationship Management (CRM), Channel Partner Relations, and Channel Optimization. I have successfully built and maintained long-term relationships with key decision-makers, vendors, and distributors across the MENA region, resulting in multiple contracts, referrals, and repeat business. I also optimize the channel performance by providing training, support, and feedback to the sales teams and partners. My mission is to deliver value-added solutions that meet the evolving needs of the customers and the company.

Ahmad Abu Rad's Current Company Details
The Performance

The Performance

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Country Sales Manager @ The Performance Co. | Channel Optimization
Ahmad Abu Rad Work Experience Details
  • The Performance
    Country Sales Manager
    The Performance May 2024 - Present
    Riyadh, Saudi Arabia
    The Performance Communication Technology was established in 2012 and is one of theauthorized distributors and value-added Partner in the Middle East region.In a few short years, digital technology has transformed interaction andcommunications. The ways in which we work, promote, sell, illustrate, plan, teach, andlearn have all changed beyond recognition.We offer a market-leading Industrial solution to our customers.- INNOVATIVE SOLUTIONS AND SERVICESThe Performance Communication Technology has always been at the forefront of that transformation offering, specialized solutions in access and transmission systems, Fiber monitoring solutions, testing and measurement equipment, industrial switches, workstations, servers, and network virtualization.We are playing a crucial role in enabling efficient and effective communication networks. We are providing our clients with innovative solutions and services that cater to the evolving needs of industries across various sectors.Products:VIAVI ONMSI FIBER MONITORING SOLUTIONSVIAVI TESTING AND MEASUREMENT EQUIPMENTINDUSTRIAL SWITCHES, WORKSTATIONS, AND SEVERSINDUSTRIAL NETWORK VIRTUALIZATIONACCESS AND TRANSMISSION SYSTEMS
  • El-Ajou Group Trading Co.
    Business Development Manager
    El-Ajou Group Trading Co. Mar 2022 - Jul 2024
    Riyadh, Saudi Arabia
  • Empa Business Solutions
    Sales Manager
    Empa Business Solutions Aug 2021 - Oct 2022
    Saudi Arabia
    EMPA BUSINESS SOLUTIONS Serves The Middle East and North Africa MENA Region.In this area of overwhelming innovation and demand for enduring quality of services and products, EMPA is in forefront to offer Imaging Technologies, Hardware and software solutions to assure our customers a superior environment and process which yields definite results in securing desired objective. We have been instrumental in reshaping the business model into a very vibrant, competitive, productive and economically viable proto-type. Our strategies are widely appreciated when the goals are archived in a set time frame. The product and services are thus screened.
  • Forefront Technologies
    Senior Account Manager
    Forefront Technologies Jun 2012 - May 2021
    Saudi Arabia, Riyadh
    Forefront Technologies is a major Value-Added IT Distribution and Solutions provider with a primary focus on Robotic Process Automation (RPA), Software Solutions, Storage Industry's Systems, Document Imaging Hardware, Digital transformation products, digitizing projects and Micrographics products. Established since 1995 in Jebel Ali Free Zone - Dubai and powered by professional experienced team and enjoys an acknowledged recognition as a major player in growing and serving this industry in the MENA region. My responsibilities include:Identify and create a prospective client base by building on my wide market knowledge, experience, and relationships.Develop a strategic Sales roadmap that capitalizes on the strength of Forefront products range based on market intelligence and prioritizations.Handle the operations of Forefront to achieve the strategic and financial objectives identified in the above-mentioned strategy.Establish and maintain client and partner relationships for the overall benefit of the organization.Doing training for resellers and End Users explaining how they deal and maintain our products.Presenting a new product to our resellers and End Users. Organizing a seminar for over 100 Person of our Customers Develop and maintain business deals with identifying clients and partners.
  • Bmh 4 Ict Co. Ltd
    Sales And Operations Manager
    Bmh 4 Ict Co. Ltd Mar 2010 - May 2012
    Saudi Arabia / Riyadh
    BMH 4 ICT is a newly established company that focuses on sales of computer software and hardware solutions. The product range includes internationally recognized IT brands, such as Fujitsu, Cisco, HP, and EMC2. I joined BMH in the early stages of its establishment and have successfully brought the company’s operational level to its currently high standards.My responsibilities include:Identify and create a prospective client base by building on my wide market knowledge, experience, and relationships.Develop a strategic marketing roadmap that capitalizes on the strength of BMH’s product range based on market intelligence and prioritizations.Handle the operations of BMH to achieve the strategic and financial objectives identified in the above-mentioned strategy.Establish and maintain client and partner relationships for the overall benefit of the organization.Develop and maintain business deals with identified clients and partners.Develop proposals and bid in public and private tenders.Manage the execution of projects, from their inceptions to closures, when acquiring deals to provide IT solutions to clients.
  • National Technology Group
    Account Manager
    National Technology Group Dec 2007 - Feb 2010
    Getronics is a leading ICT service-provider in the world and the largest ICT service-provider in the Benelux. Getronics has a wide experience in offering workspace management services, consultancy, and integrated IT solutions, including connectivity and data centers. Getronics Saudi Arabia offers a wide range of internationally recognized IT brand products, including Cisco (golden partner), HP, and Juniper.My responsibilities include:Carry out marketing and sales operations of Cisco, HP, and Juniper products to achieve preset quotas.Develop, maintain, and manage client relationships.Manage IT solution commissioning projects, from their inceptions to closures.Manage third-party vendors during project executions.Monitor client operations and usage of the commissioned solutions to ensure high quality level of after-sales services.Handle collections and payments of commissioned solutions.
  • Setra: Saudi Electronic Trading Co.
    Sales Representative
    Setra: Saudi Electronic Trading Co. Apr 2006 - Nov 2007
    SITRA is a local Saudi company that focuses on selling various solutions, including data center solutions, Electrical generators and Uninterrupted Power Supply (UPS), security systems, Security Systems, including CCTV and Access Control, Water leak detection and monitoring systems, fire systems, and HVAC systems.My responsibilities include:Manage the raised floor product line in the company.Carry out marketing and sales operations for the following product lines:Develop, maintain, and manage client relationships.Market, sell, and manage maintenance contracts.Manage IT solution commissioning projects, from their inceptions to closures.Monitor client operations and usage of the commissioned solutions to ensure high quality level of after sales services.Handle collections and payments of commissioned solutions.
  • Saudi Oger Ltd.
    It Support And Maintenance Services
    Saudi Oger Ltd. Jun 1996 - Mar 2006
    Saudi Oger is one of the major players in the contracting and maintenance companies in Saudi Arabia.My responsibilities at Saudi Oger include: Install various electronic equipment in projects, including computers and photocopiers Maintain, troubleshoot, and support various electronic equipment in projects Implement cabling solutions for the projects

Ahmad Abu Rad Skills

Project Management Sales Networking Management Data Center Team Management Channel Partners Team Leadership Solution Selling Cloud Computing Account Management Leadership Skills Business Development Cisco Systems Products Customer Service Enterprise Software Marketing Selling Strategic Planning Telecommunications Sales Management Advance Planning Sales Operations Multilingual Document Imaging Technical Training Expediting Technical Sales Presentations Trainer Public Relations Employee Relations Channel Partner Relations Teamwork Microsoft Office Team Work Problem Solving Negotiation Product Manager Public Relation Channel Partner Development Customer Relationship Management Sales Presentations Relationship Building Customer Satisfaction Customer Support

Ahmad Abu Rad Education Details

  • Hasib Institute
    Hasib Institute
    Computer Maintenance

Frequently Asked Questions about Ahmad Abu Rad

What company does Ahmad Abu Rad work for?

Ahmad Abu Rad works for The Performance

What is Ahmad Abu Rad's role at the current company?

Ahmad Abu Rad's current role is Country Sales Manager @ The Performance Co. | Channel Optimization.

What is Ahmad Abu Rad's email address?

Ahmad Abu Rad's email address is aa****@****ail.com

What schools did Ahmad Abu Rad attend?

Ahmad Abu Rad attended Hasib Institute.

What skills is Ahmad Abu Rad known for?

Ahmad Abu Rad has skills like Project Management, Sales, Networking, Management, Data Center, Team Management, Channel Partners, Team Leadership, Solution Selling, Cloud Computing, Account Management, Leadership Skills.

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