Bringing nearly a decade of experience in communications in the consumer retail space, we turn the page to start writing the next chapter as stewards of sustainable aquaculture. As a consumer first company, BAF embarks on an ambitious journey lead by a brand new vision that will steer the company for the next decade. Helping the company attend to its communications needs, I help BAF structure a coherent, concise, and most importantly, structured communications strategy to reach… Show more Bringing nearly a decade of experience in communications in the consumer retail space, we turn the page to start writing the next chapter as stewards of sustainable aquaculture. As a consumer first company, BAF embarks on an ambitious journey lead by a brand new vision that will steer the company for the next decade. Helping the company attend to its communications needs, I help BAF structure a coherent, concise, and most importantly, structured communications strategy to reach stakeholders both in and outside of the company. Building a leading a team, we lay out a communications manifesto, policies, guidelines, and procedures so that we can make better use of resources and improve message delivery. Show less

Building a network of investors and industry leaders in LATAM. Working with press media platforms to communicate aquaculture's potential as a sound financial investment.

Good food, happy and healthy families, a better, happier tomorrow. Leaping at the opportunity to transform an age old industry and bring it to the 21st century; I jumped at the opportunity to help businesses in the seafood industry rethink and transform the way in which they reach consumers. My experience in consumer trends analysis, product design & user experience, and strategic brand development in consumer markets has helped businesses get a running start; reaching new consumers… Show more Good food, happy and healthy families, a better, happier tomorrow. Leaping at the opportunity to transform an age old industry and bring it to the 21st century; I jumped at the opportunity to help businesses in the seafood industry rethink and transform the way in which they reach consumers. My experience in consumer trends analysis, product design & user experience, and strategic brand development in consumer markets has helped businesses get a running start; reaching new consumers around the world. Show less

Creating direct pathways between seafood producers: fishermen, sea ranchers, and coastal harvesters; and the premium food service industry. Enabling chefs and food enthusiasts to create culinary experiences that nurture our bodies and spirits through responsibly sourced seafood of the highest quality. Working directly with the board of directors to codesign financial strategies and develop sales targets for the team sales representatives across Mexico; working in the 15 major… Show more Creating direct pathways between seafood producers: fishermen, sea ranchers, and coastal harvesters; and the premium food service industry. Enabling chefs and food enthusiasts to create culinary experiences that nurture our bodies and spirits through responsibly sourced seafood of the highest quality. Working directly with the board of directors to codesign financial strategies and develop sales targets for the team sales representatives across Mexico; working in the 15 major metropolitain areas. Overseeing sales staff training and performance monitoring to ensure optimal resource management. Supervising regional seafood sales, managing strategic patnerships with Michelin star chefs and "50 Best Restaurant" key accounts in LATAM to execute market entry, brand positioning strategies, and sales growth targets. - Managing $6.5 M in quarterly gross revenue. - 160% increase in gross sales during an 8 month period. - Branded product product development netting 50% month on month growth. - 2X growth in regional sales during 1st quarter of 2023 Show less

Building a brand's narrative and the communications strategies for small and medium sized business, I have been on a mission to change what marketing is for young brands or veteran business who have lost touch with their customers over the years.

Taking a comprehensive and data based approach towards the challenges presented by my clients, I focus on long term solutions that would help them protect their investments; whether it is focusing on brand development, product placement, pricing strategies or advertising. My role as a business development consultant makes the most out of my strategic abilities. - Industry & Consumer Assessment- Business strategy audits and operating manuals overview- Risk Assessment and… Show more Taking a comprehensive and data based approach towards the challenges presented by my clients, I focus on long term solutions that would help them protect their investments; whether it is focusing on brand development, product placement, pricing strategies or advertising. My role as a business development consultant makes the most out of my strategic abilities. - Industry & Consumer Assessment- Business strategy audits and operating manuals overview- Risk Assessment and identification of industry trends/opportunities- Financial Assessment & Forecasting - Sales Process and Customer Experience mapping- Development of CRM Data Base and integration into Marketing and Sales- Network Brokering- Marketing and Branding strategy development- Integration of Innovation into Business Strategy- Content development and SEO Show less

My first entrepreneurial endeavor, what a magical ride. As is with almost all firsts, the journey was fraught with tears, sweat and plenty of joy. Transforming an idea for a business into a viable business model pushed me into an unknown realm of business and leadership. For the first time, I was tasked with growing a business. I undertook the task in small chunks, first focusing on customer experience; looking for ways to deliver value to my customers and make their experience worthy… Show more My first entrepreneurial endeavor, what a magical ride. As is with almost all firsts, the journey was fraught with tears, sweat and plenty of joy. Transforming an idea for a business into a viable business model pushed me into an unknown realm of business and leadership. For the first time, I was tasked with growing a business. I undertook the task in small chunks, first focusing on customer experience; looking for ways to deliver value to my customers and make their experience worthy of their recommendation. By far, my greatest achievement and proudest moment was creating an amazing work team. Applying the lessons learned from working in aquaculture; I assembled departments with specific responsibilities. Here I began to delve into marketing and branding; taking charge of the business' digital footprint, I dove into Youtube University and took my Kindle to the limit by watching videos and reading as many books on sales, marketing, brand development and leadership as I could find. - Human resources and talent management- Financial assessment and forecasts- Development of Marketing Strategies- Content development and coordinating creative process- Sales process and customer experience- Strategic planning and Networking Show less

Getting the opportunity to work with the world's largest Pacific Bluefin Tuna producer in the world; I worked directly with upper management to streamline data mining and information management. My first task was to break down data silos and create a centralized database; this cut down on lag due to data mining across departments. Transforming data into useful, actionable information is a continual process that I automated through SQL scripts; producing daily, weekly, monthly… Show more Getting the opportunity to work with the world's largest Pacific Bluefin Tuna producer in the world; I worked directly with upper management to streamline data mining and information management. My first task was to break down data silos and create a centralized database; this cut down on lag due to data mining across departments. Transforming data into useful, actionable information is a continual process that I automated through SQL scripts; producing daily, weekly, monthly, quarterly and yearly reports that were used for budget and operations planning. The key goal was to transform data into an essential part of the decision making process and directly assist in quality control measures; ensuring top prices for the Pacific Bluefin Tuna once at market. Show less

Tasked with oversight of farm activities; focusing on efficient use of resources. Responsibilities expanded to managing staff hours and equipment. During this time I learned leadership and conflict resolution.

After attaining ample experience with general operations I was tasked with overseeing product quality, primarily being in charge of ensuring hygiene practices during harvesting. Tasks turned more towards planning and logistics and coordinating across departments to secure materials and training.

Already comfortable in the water, I worked up to diver where my duties shifted towards infrastructure maintenance and inventory assessment. Safety protocols were an essential skill to develop for day to day operations and coordination with surface crew to ensure safe working conditions.

Starting off as a seasonal worker, I began by using what every 20 year old has: bottomless energy. My duties were primarily focused around general operations on the farm site as well as at the processing plant. A learning experience on teamwork.