Adam Mackey Email & Phone Number

Norman, Oklahoma, United States

Writing and distributing media releases; content management of social media and website accounts for the Association and multiple partnering entities; coordinating information flow to the media and media relations, both domestically and internationally, for the Arnold Palmer Cup. Serving as a staff liaison to select award and scholarship committees and being responsible for administering award design, distribution, and invoicing. Additional duties include assisting with the annual membership drive; assisting with operations during the annual National Convention; and assisting with association projects as directed by the CEO or National Advisory Board.

East Lansing, Michigan, United States

Used Paciolan computer software to assist with order entry and customer inquiries regarding ticket and donation accounts. Assisted with counter and phone sales for all ticketed athletic events using Paciolan software. Became familiar with day to day operations of a Division I athletic ticket office, donor based priority seating, NCAA/Big Ten Conference regulations, and general accounting principles associated with collegiate athletics. Daily reconciliation of voided tickets. Monthly inventory of revenue and supplies. Assisted with ticket related functions for all home football, men’s and women’s basketball, men’s and women’s soccer, volleyball, hockey and cross country events including sales, will call, player guest, recruit, and VIP ticket distribution. Assisted supervising select events and completed all related reporting.

Hammond, Indiana, United States

Improved social media following and engagement by over 10 percent with the College of Humanities, Education and Social Sciences by creating over 450 posts and campaigns for content and marketing purposes via software such as Canva, Buffer, Hootsuite, GIPHY and MailChimp. Participated in, created and implemented marketing campaigns and strategies for the college. Engaged with the university’s community via social media campaigns, written features and assisting with fundraising and donor outreach.

Hammond, Indiana, United States

Gained working experience with SIDEARM Sports, NCAA LiveStats, PrestoSports, BlueFrame Production Truck, Adobe Photoshop, InDesign, Premiere Pro, iMovie and more products. Maintained athletic department social media accounts and website in an effort to increase exposure and attendance for home development. Drafted and published articles and recap stories for PNW home events and achievements. Recorded, managed and distributed statistics for home athletic events. Was an information liaison between PNW Athletics and external media channels, including serving as a photographer, videographer and sometimes livestream director at home and away PNW athletic events. Engaged in strategic planning and implementation of social media and marketing initiatives. Strategized the posting of “On This Day” recap stories from past PNW athletic events to Facebook, Twitter and pnwathletics.com during the spring 2020 coronavirus pandemic.

East Lansing, Michigan, United States

Worked hands-on with full-time Sports Information Directors/Media Directors and other student assistants both in the office and out at individual sporting events. Gathered statistics/kept a box score at individual sporting events, wrote feature stories about individual athletes from many of their 27 varsity sports, updated information for social media platforms and edited stats/rosters/photos/athlete bios for media guides and halls of history, etc.

East Lansing, Michigan

Covered, interviewed and wrote stories about featured athletes and coaches from a variety of sports at Lansing Catholic High School. Appeared on Martin’s daily radio show from 1-2 pm on Wednesday’s, helping him find/write daily sports headlines and read those “Current Sports Quick-Hit Headliners” on-air. Occasionally gave personal insight on topics Martin discussed during the discussion portion of the hour.This volunteer position was in conjunction with the JRN 418 class I was taking at the time. The position ended when the class did.

Master Of Arts - Ma, Communication, General, 3.75

Completed continuing education in Social Media, Organizational Leadership Skills, Marketing, Human Resources and more.

Bachelor Of Arts - Ba, Journalism, 3.25

Activities and Societies: Trombone player in the Spartan Marching Band and Spartan Brass. Member of the National Society of Leadership.