Creative at world-leading, multichannel creative agency, Linney. Creative Lead/Director across multiple accounts. Working closely with Account Directors, Project Managers and other Creative's to drive and develop accounts and creative output, and ultimately exceed client expectations. Tasked with creating innovative campaigns and brand/content strategies, executed across multiple touchpoints, including print, digital and social content. Pivotal in pitch presentations and client meetings, to develop client relationships and create opportunities to increase service levels.Responsible for crafting compelling campaign concepts from ideation/scamping through to detailed delivery including guidelines and documentation, underpinning all concepts with strategic thinking and a messaging strategy, to engage and inspire clients and audiences.Overseeing project delivery, ensuring brand consistency and empowering and supporting the wider team to deliver to the highest standards. Developing campaign copy, TOV development, scriptwriting for film and developing social media messaging. Storyboarding for film and animation, directing animators and editors to ensure impeccable delivery of the intended vision. Establishing video soundtracks and developing brand sounds. Creating social media content plans, and strategies for large scale campaigns, utilising emotional triggers and behavioural nudges to educate and engage audiences.Other area's of delivery include in-store environments and wayfinding, event branding, art direction and styling for product photography, art direction for drink photography and in-store POS and UX/UI.

Creative Lead at Nottingham based, leading global student affinity network UNiDAYS. Responsible for overseeing brand initiatives, involved in the implementation of an insights-driven global rebrand whilst continuing to oversee campaigns.Pivotal in the formation and brand development of UNiDAYS’ internal innovation lab, including the definition of a robust brand strategy and design process that underpins all decisions. Leading the ideation process, development, and delivery of the labs brand across digital touchpoints and the physical space.Responsible for providing creative direction and guidance on a variety of projects, empowering and enabling the creative team, and ensuring high standards of output. Collaborating with, briefing and directing copywriters to achieve impact and resonance with the Gen-Z audience, whilst maintaining the brand tone-of-voice across all touchpoints. Direct line management of four team members of the wider creative team; providing mentoring and coaching, development plans, guidance on goal-setting and performing appraisals. Tasked with defining new starter onboarding plans and involved in graduate recruitment sessions.Involved in global collaborations with the Sydney and New York creative teams on localised campaigns, and with the UX team and the UNiDAYS innovation lab on product improvement initiatives across web and app platforms.Tasked with writing creative briefs that inspire the design team, leading on ideation sessions with the wider team to develop concepts, working with the Creative Directors to shape campaign direction and presenting ideation and design pitch documents to stakeholders. Scoping project delivery plans, managing projects and defining print specification. Quality controlling and approving digital and print artwork.

Senior Brand Designer at Nottingham based mobile and wearable-tech software development startup, Intoware. Leading on a rebrand of Intoware’s corporate identity to invigorate the company’s presence, to position Intoware as a progressive and innovative technology company. Responsible for defining Intoware’s brand values and character to establish a new tone of voice across all touch points, delivering new materials across print and digital formats. These include corporate documents, stationery, onboarding materials, recruitment booklets, investment documents, presentations, office signage, branded items, staff apparel, web and social media.Responsible for initiating a rebrand of Intoware’s primary software, WorkfloPlus, after identifying the limitations of the existing brand. Creator of a new bespoke logo and logotype, introducing a dynamic colour palette and producing new materials across print and digital. These include proposal documents, sales materials, product brochures, presentations, stationery, event materials, email, software UI, web and social media.Involved in the design and improvement of the UX and UI of Intoware’s software solutions, scoping software developments, wire-framing and outlining feature developments across mobile and web apps.Project management, defining working procedures, briefing processes, development handover, implementing website testing procedures, print management including organising event materials and exhibition stands. Managing and art directing external resources in the creation of animated videos.Presenting brand strategy developments to colleagues, including c-level executives. Defining a product renaming strategy and facilitating company-wide product development workshops. Pivotal in the relaunch of Intoware’s social media and email communication presence across multiple channels.

Tasked with invigorating the Harlequins Football Club Seasonal Hospitality and Meetings & Events collateral with dynamic creative campaigns. Including the creation of relevant sales materials, implementation of new content and execution of visual treatments.Visualisation of stadium and training ground branding opportunities for sponsorship proposals documents. Development of the Harlequins Business Network brand identity.

Divisional Head of Design for global tech, retail, and distribution giant, The Hut Group, leading a team of six designers. Tasked with developing a team to support all corporate brand and design requests, and external platform clients; including Preloved, Neutral, Elizabeth Arden, Honda, My Mail Rewards, Nectar, and Nintendo.Responsible for the creative output and workflow of the team. Defining creative execution and brand strategy across multiple brands. Establishing scope, specifications, and requirements of projects. Detailing briefs to support team members and defining concepts. Ensuring all creative deadlines are met, estimating completion time and managing client relationships.Outlining team growth strategy and defining team structure with data driven-insights. Establishing team development plans, individual staff objectives and completing performance reviews. Ensuring that staff follow processes and communicate effectively with stakeholders, approving artwork, leading on pitch presentations, liaising with external suppliers and actively improving team performance. Managing large projects across various parts of the business, coordinating multiple departments to ensure projects are delivered effectively.Integral in THG corporate brand development; establishing new brand elements, photography, videography and coordinating the design, build and launch of a new corporate website. Defining corporate brand equity, tone of voice and purpose. Developing internal materials for HR, staff communication, events, graduate recruitment initiatives and internal departments such THG Academy, Customer Science and THG Platform.Art Direction, storyboarding and briefing the photography and videography department to ensure project visions are adhered to. Redefining corporate presentation style and delivering multiple client pitch presentations.Supporting external clients and Hale Country Club on brand positioning, campaign messaging, copywriting and creative execution.

Creative lead for The Football Association, based at the National Football Centre, St. George’s Park.Tasked with developing innovative creative identities for the England DNA project, the Cerebral Palsy Football World Championships, the various FA coaching clubs and FA national courses. Implementing bespoke brand identities for a variety of conferences, events, dinners and award ceremonies held at St. George’s Park. Established a new creative execution for The FA’s coaching membership scheme, and developed other supporting materials, including a design overhaul of The FA magazine, The Boot Room. Creating advertising campaigns for FA products and pivotal in the redesign of 66 FA coaching resources.Establishing brand identities, presenting creative concepts, client management, project management, job scheduling, supporting corporate sponsor requests, print buying and specification, website and email campaign design.Collaborating with an external agency on the rebrand of St. George’s Park and responsible for executing the initial phase of the rebrand, whilst leading on the delivery of a brand execution for the St. George’s Park local hub projects. Including print, online, social and ambient venue branding for three state-of-the-art FA football centres.

Creating innovative concepts and campaigns for Manchester United’s sponsorship partners, such as Aon, DHL, Conha Y Toro, and Nike, in a variety of print and digital formats.Responsible for all areas of design and art direction for the Manchester United Foundation, including the launch of a new identity and brand guidelines. Involved in MU Finance campaigns, MUTV print and digital adverts, and the club’s social media strategy.Art direction, copywriting, image retouching, and artworking. Filming and video editing and photography for player appearances, oversea fan events, MU Foundation projects and commercial partner events.Working with the various marketing teams and commercial partners, presenting project proposals and creative concepts.