Aadil Jabbar, Mba, Mcim Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Social Media Growth & Strategy:- Increased brand awareness by 203.75% across Facebook, Instagram, TikTok, YouTube, and more within 1 year.- Developed and executed data-driven social media strategies aligned with annual business objectives and trade calendars.- Conducted competitive benchmarking to optimize content strategy and maintain a strong brand voice.Content Creation & Management:- Crafted engaging, platform-specific content (Reels, TikToks, static images) to maximize organic reach and audience engagement.- Maintained a high cadence of content creation while staying current on social media trends.- Collaborated with Creative and Production teams to ensure high-quality content production.Paid Advertising & Analytics:- Managed social media ad campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads, consistently exceeding monthly KPIs.- Utilized pixels and audience targeting tools for effective campaign optimization and retargeting strategies.- Analyzed platform and content performance using tools like Brandwatch to continuously improve social media strategies.Community Management & Engagement:- Fostered positive brand communities through active social listening and engagement.- Utilized Brandwatch for post publishing, tag assignment, and in-depth audience analysis to optimize community building.Influencer Marketing & Live Events:- Spearheaded influencer marketing campaigns to amplify brand reach and engagement.- Provided live event coverage to further boost online engagement and brand awareness.

1. Brand Strategy & Management:- Developed and executed brand strategies for a portfolio of 9 brands across 3 sub-categories, achieving an 8% volume increase despite hyperinflation.- Set brand objectives aligned with company goals, ensuring end-to-end value chain alignment through demand planning and budgeting.- Managed brand P&Ls, maintaining profitability amidst fluctuating material costs.2. Marketing & Campaign Management:- Led a brand re-launch with a human-centric campaign, resulting in a 21% volume growth and market leadership position.- Conceptualized and executed an award-winning (Bronze Effie) youth-focused campaign, driving 14% growth.- Managed and implemented multi-channel marketing campaigns, driving brand awareness and sales.3. Innovation & Product Development:- Oversaw brand innovation and renovation, bringing successful products to market.- Utilized consumer insights to create actionable strategies for brand growth.

1. Market Research & Analytics:- Conducted market research using tools like Nielsen Tools, Mintel GNPD, and CRM systems.- Analyzed shopper and consumer behavior data using MS Excel, SAP, and MS Power BI to inform marketing strategies.- Measured and improved marketing ROI using ROMI metrics across omni-channel campaigns.2. Digital Marketing & Content Management:- Developed and executed digital marketing strategies for platforms like Facebook, Instagram, Google Ads, and SEO.- Managed website and e-commerce platforms through Shopify and Wix.- Created and managed content for social media, digital mediums, and e-commerce.3. Brand Management & Communication:- Managed all brand collateral including video, static content, in-store POS material, OOH advertising, and product packaging.- Partnered with creative and advertising agencies on brand strategy, briefs, and campaign development.4. Event Management (Optional, if relevant):- Managed B2C and B2B events from planning to execution.5. Social Responsibility (Optional, if relevant):- Led the "Munchee One Book" initiative, collecting over 100,000 books and distributing them to 50 underprivileged schools, benefiting over 25,000 students.

Po.Box 03 Highlevel Road, Pannipitiya

Brand Management & Marketing:- Owned brand strategy and execution for Puff, Cookie, and Herbal biscuit ranges, achieving a 127% growth for the Munchee Herbal brand through relaunch strategy and execution.- Actively contributed to social media marketing and strategy development.- Coordinated all strategic communications for assigned brands.- Planned and executed brand events to enhance brand awareness and engagement.Product Development & Management:- Managed product lifecycles for all assigned brands.- Oversaw product development processes, ensuring successful product launches.- Planned and implemented category merchandising plans to optimize product placement and sales.- Collaborated with sales to provide required point-of-sale materials (POSM).

380/3, Cbl Knowlege Center, High Level Road, Makumbura, Pannipitiya, Sri Lanka.

- Developing innovative concepts/campaigns and implementing the same to build and sustain the brand "Star United".- Ensuring customer and consumer growth/retention through satisfaction. - Involved in content creation for ATL / BTL communications.- Coordination of promotions and activations with suppliers and other stakeholders.- Represented Star United at the SLIM Brand Excellence 2014.- Initializing and implementing the Consumer Offers scheme in Star United.Article on the Super Market chain - http://goo.gl/7bfPIh

05, R.A. De Mel Mawatha (Duplication Road), Bambalapitiya, Colombo, Sri Lanka

Acquiring/Providing Corporate's and SME's in Sri Lanka, innovative, technologically advanced telecommunication solutions.

05, R.A. De Mel Mawatha (Duplication Road), Bambalapitiya, Colombo, Sri Lanka

Providing Individuals, SME`s and Corporates complete enterprise solutions

Colombo

Master Of Business Administration - Mba, Business Analytics, Merit

Professional Certificate In Marketing (Cim), Marketing, B

Activities and Societies: CIM Student Committee Member - 2015 The student committee comprising of 13 members who are students.

Professional Certificate In Marketing, Marketing

Obtained the Certificate Level and Professional Certificate in Marketing

Gce O/L And Gce A/L, Business/Commerce, General

Activities and Societies: 1st XV Rugby Football Vice Captain for the year 2011. 2 year coloursmen. Member of the Islamic society. Member.

Preliminary Certificate In Marketing, Marketing