Aaditya Bhatnagar Email & Phone Number

Delhi, India

Managing Demand Generation, Brand Merchandizing, Guest Experience and Selling Strategy.

Gurugram, Haryana, India

• Project Management: From conceptualization of launch to execution at all stages• Brand Communication: Flawless and smooth execution of communication campaigns for ATL and BTL medias, digital platforms, CRM activities and engagements• Market Research: Conducting primary research with the existing and prospective customer base and gathering insights• Media Buying and Planning: Planning and buying right media for the increasing the footfall and subsequently the topline, planning creative basis the media promotion. Measuring the impact of the promotion for live period and basis impact make variations in the plan for driving optimum results• PR: Getting story created around the new campaign or upcoming stores. Figuring out how media can be used in creating buzz so that the communication reaches the relevant TG• Need Gap Mining: Gathering insights from the secondary research data and implementing same for achieving organization’s objective• ROI Analysis: Analyzing performance of the campaign basis defined parameters and undertaking required actions to get desired results• Monitoring SKU Mix: Closely follow MIS and data from other data mining agencies to keep track of SKU share in terms of both volume and revenue• Support and Execution: Execution and support to other functions and teams for conceptualization and execution of events• Competition Tracking: Regular monitoring of competition brands social pages, mystery visits and high footfall location survey and constant track of promos and offers• Media Outlet Mix- Determining the best mix of media basis the outlet’s catchment and demography• Store Activation- Identifying the catchment area of the store and activating the same in order to increase footfalls and sales of a particular store• Sales Boost- Local partnership and tie-ups to boost sales and make outlet profitable by adding to top-line sales• RNR and Activation Plans: Building interest of sales team through contests and upsell training

New Delhi Area, India

• Brand Communication- Creating effective and premium communication for different mediums and customer touchpoints• Planning and Execution- Assisting stores with day to day marketing activities; leading store launches• Project Management- Planning and execution of all brand and sales campaigns • Local Store Marketing- Identifying low performing stores basis business parameters and activating its catchment area to get incremental sales• Store Activation- Identifying the catchment area of the store and activating the same in order to increase footfalls and sales of a particular store• Sales Boost- Local partnership and tie-ups to boost sales and make outlet profitable by adding to top-line sales• Media Outlet Mix- Determining the best mix of media basis the outlet’s catchment and demography• Designing and Reviewing Budgets- Designing and reviewing the marketing budgets with different stake holders and marketing director• Reporting and MIS- Reporting or publishing the campaign results on regular basis• Competition Tracking- Close monitoring of competition offers, mystery visits at the outlets and constant track of offers and promos

Noida

• Project Management: Conceptualization of launch strategy and execution at all stages of given projects eg. In store trials, launch planning, campaign designing and post launch evaluation.• Launch and Brand Communication: Brand creation and smooth execution of communication campaigns for ATL medias, digital platforms, CRM activities and BTL engagements• New Product Development: Identifying need and filling the gap by introducing new products which can add value in Domino’s repertoire and coordination with different stake holders for successful launch of the product• Product Concept Research: Launching new products post analysing quantitative and qualitative research results• Performance Analysis: Analysing performance of the campaign basis defined parameters and undertaking required actions to get desired results• Monitoring Menu Mix and Product Share: Close eye on MIS and other data mining agencies to keep track of product’s share in terms of volume and revenue• Support and Execution: Execution and support to other functions and teams for conceptualization and execution of events• Competition Tracking: Regular monitoring of competition brands social pages, mystery visits and high footfall location survey and constant track of promos and offers • RNR and Activation Plans: Building interest of sales team through contests and upsell training

New Delhi Area, India

TOMA & NPS: With regular & timely deployment of collaterals enhanced Net Promoter “core & Brand’s TOMARevenue Maximization: Revenue enhancement activities to stimulate VAS prepaid voice usage and revenues. Track and monitor results of the activities and fine tune the same to achieve the overall revenues.Channel Engagement: Track and monitor performance of each channel. Engaging with stakeholders managing these channels and drive products adoption through these.Process Adherence: Ensuring the various products required are launched within timelines and after the defined testing procedures.Maximizing Customer Satisfaction: Working closely with the customer service and Revenue assurance teams and ensuring customer issues are addressed and closed on priority. Also ensuring revenue leakages occurring due to system failures are kept at the minimum levels.MIS & Reporting: Maintaining, analyzing and publishing various customer level data points at regular intervals to help take timely actions basis user behaviour.

Noida

Brand DevelopmentIdentity Creation- Work with advertising agencies & other partners to develop identity for new product(s)/Brand(s), execute messaging/positioning for tests & initiativesLaunch & Communication- Partnering with creative agencies to create impactful communication campaigns for ATL, BTL & digital mediumsInsight & Need Gap Mining - Gather inputs from market research data, consumer insights for preparation of new product briefBrand ManagementVolume & Market Share Delivery- Responsible to deliver on sales targets for the assigned BrandBrand Calendar- Create a marketing calendar for the assigned BrandMarket Research- Participate in field work, prepare brief for strategic/tactical research, identify key trends from research & use them for Brand building initiatives to increase market shareBrand Communication- Effective & premium communication on ATL, BTL & digital (owned, earned & paid) platformsTrade Promotion- Manage BTL campaigns to push product sale through retail & manage retail/trade engagementMedia/Outdoor- Planning & buying of outdoor mediaBrand Plan Review- Evaluate the effectiveness of Brand communication for trade & consumer promotionsRevenue Enhancement- Identifying the target group & pitching relevant offers (vanilla or cash back) to upgrade to higher packs or switch to Hi-definition in order to increase ticket size & ARPUProject Management- Conceptualization, execution, control & evaluation of new projectsNew Product Development- Constructing a new package using insights gathered from the research & internal data analysisProduct Lifecycle Management- Analysing the stage where existing product is & modifying it as per the current needs ofthe target groupDriving Subscription Volumes- Driving the monthly subscription volumes of HD Add-On packs & premium A-la-Cartes organically or by pitching lucrative offersCustomer Engagement- Encouraging customers to continue using the services along with the benefits like bonus or reward points

Noida

-Responsible for communication on the digital platform, SEO, SEM & social media marketing-Did project on “Rise of Digital Marketing With Special Case Studies on TUI India”-Responsible for engaging target audience on social media platforms like Facebook & Twitter-Responsible for doing compitition analysis-Did project on package analysis wherein compared our product with that of compititorsProject Title: Rise of Digital Marketing With Special Case Studies on TUI IndiaProject Synopsis• Application of marketing principles via electronic media & more specifically the internet• Campaigning on social media (Facebook, Twitter, Youtube etc.)• Creating mass awareness about the brand & brand offerings

Education record

Education record

Education record