Digital Marketing Manager
Current
Jul 2023 - Present
AeroLeads people directory · profile
Aaditya Khandelwal Email & Phone Number
Growth & Marketing | Dream11 | Ex-Groww
at
Dream11
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Growth & Marketing | Dream11 | Ex-Groww
Location
Mumbai, Maharashtra, India
Who is Aaditya Khandelwal? Overview
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Aaditya Khandelwal is listed as Growth & Marketing | Dream11 | Ex-Groww at Dream11, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Aaditya Khandelwal.
Aaditya Khandelwal previously worked as Digital Marketing Manager at Dream11 and Assistant Manager - Digital Marketing at Dream11. Aaditya Khandelwal holds Bachelor Of Technology - Btech, Computer Science from Hindustan University.
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Profile bio
About Aaditya Khandelwal
I'm a marketing professional with expertise in user acquisition and retention for B2C app-first products using digital marketing channels.Current: Digital and Performance Marketing at India’s largest sport-tech company & top advertiser: Dream11.Past:Owned user acquisition, media buying, and partnerships for India's fastest ‘groww’ing broker & investing platform.I've also worked with an award-winning performance marketing agency - Social Beat, where I managed large-scale user acquisition and retention campaigns for brands across platforms with ₹10 Cr+ monthly ad spend. Worked with premier clients like Khatabook, Dhani, Shop101, Country Delight, and the Jaquar Group to name a few.Been a part of the team that scaled Khatabook to 20M + Active users.Specialized in growth and app marketing & analytics for startups using Google UAC and UACe. Experienced in using Firebase and MMP analytics tools like Appsflyer, branch, and singular. Scaled up App Campaigns from scratch wrt Install volumes, Proxy actions, and Success actions. Worked on communication and video strategy for the same.Successfully operating performance & branding campaigns for multiple clients using Google Search, Display, YouTube, local, discovery, and Programmatic campaigns via DV360.I have also worked on multiple programmatic guaranteed deals and direct buys from multiple publishers and vendors.Besides Google's advertising ecosystem, I have worked on Facebook ads, TikTok Ads, Quora ads, LinkedIn ads, SMS, email, and affiliate marketing.I come from a Computer Science and Engineering background.My top valuable skill includes working with a data-driven approach while having an eye for detail.Outside work, I love to lift weights and cook.
Listed skills include Leadership, Display Campaigns, Media Strategy, Media Buying, and 46 others.
Current workplace
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8 roles
Aaditya Khandelwal work experience
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Assistant Manager - Digital Marketing
Playing with performance marketing, data & creative insights at SCALE.Working with state-of-the-art martech to drive revenue-oriented outcomes.Currently owning:Google Display and Video 360 (DV360)Google Ads (UAC)WhatsApp Marketing Ad Partnerships and Performance focused digital media buying.
May 2022 - Jul 2023
Associate - User Acquisition & Performance Marketing
Driving growth for Groww's key products: Stocks & Mutual Funds via Performance Marketing channels. (Primarily, UAC)Categorically expanding Groww’s market share amongst brokers by acquiring higher ARPU users with lower associated payback periods.Responsibilities included:User Acquisition. End-to-end Performance Marketing & Measurement.Media Buying and Partnerships.Creative Strategy for Performance Marketing.Closing dependencies with data, analytics, engineering, legal, compliance and branding teams for seamless marketing operations.OKR development and implementation.
Apr 2021 - May 2022
Senior Digital Media Specialist
In addition to the responsibilities during my previous role, I was also driving growth for Country Delight using performance marketing and programmatic advertising (DV360 & GMP). Auditing ad accounts for key brands across verticals to find shortcomings in the existing setup and recommending best case practices, digital strategies, and projecting growth.
Jul 2020 - Mar 2021
Digital Advertising Specialist
Managing ₹ 8CR+ monthly media spends.Scaled up Google UAC, UACe, Search, Display, Video, Discovery & Local Campaigns form scratch.Worked on programmatic guaranteed deals & direct buys with publishers & vendors.Setup conversion & event tracking using GTM and monitored the website using Google Analytics.Used 3rd party app analytics tools like Appsflyer, Branch, & Singular.Worked on the following key accounts: KhataBook - Operated large scale UAC & UACe campaigns. Asset level reporting & analysis. Worked on Singular to create custom reports. Shop101 - Spearheaded App Marketing on Google UAC & UACe. Created campaign structures to scale-up at a sustainable rate wrt KPI & secondary metrics. Reporting on asset, geo level. Assisted the team to create impactful video assets. Implemented a vernacular communication approach that resonates with the TG. Used Appsflyer to create & export custom reports.Shiv Sena -Launched a multi-platform branding campaign during the MH Legislative Assembly election, 2019. Negotiated with vendors & publishers for PG deals & direct buys. Providing maximum exposure at an effective CPM across YouTube & Display.Isuzu Motors Ltd:Scaled up lead gen campaign across search & display network. The Jaquar Group:Conducted a Brand Lift Study 2.0 (BLS 2.0) on YouTube. Performed lead gen campaigns across search, display & YouTube. Leveraged beta features like Lead Form Extension on YouTube & Gallery Search Ads.Finolex Wires and Cables-TVC promotions on YouTube. Branding campaigns on display network.Mall91:Scaled up and optimized the UAC campaigns from scratch. Reporting on asset, geo level. Implemented a vernacular communication approach. Used Branch to create custom reports.Miscellaneous :Received R&R from the organisation twice for taking ownership across accounts. Created training videos for the team. Trained account managers on Google ads ecosystem. Setup custom workflows for friction-less ad ops. Worked on pitch decks.
May 2019 - Jul 2020
Digital Advertising Intern
Cross - Channel digital marketing and advertising across Search, Display, and YouTube using Google Ads.Operated Ad campaigns with ₹3L+ monthly media spendsWorked with clients across Real Estate, NGO, Hospitality, and Healthcare sectors.Essential Marketing Skills picked up: Market Research, Competitor Analysis, Copy-Writing, Keyword Research, Demographic Analysis and Optimization, User Persona Research and Creation.
Jan 2019 - Apr 2019
Jun 2018 - Jun 2018
Marketing And Sales Intern
B2B Sales, Market Research, Client On-Boarding, Customer Acquisition, and BTL Marketing Campaigns.Lead a team of 8 interns.
Dec 2017 - Dec 2017
1 education record
Aaditya Khandelwal education
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Hindustan University
FAQ
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Quick answers generated from the profile data available on this page.
What company does Aaditya Khandelwal work for?
Aaditya Khandelwal works for Dream11.
What is Aaditya Khandelwal's role at Dream11?
Aaditya Khandelwal is listed as Growth & Marketing | Dream11 | Ex-Groww at Dream11.
Where is Aaditya Khandelwal based?
Aaditya Khandelwal is based in Mumbai, Maharashtra, India while working with Dream11.
What companies has Aaditya Khandelwal worked for?
Aaditya Khandelwal has worked for Dream11, Groww, India, Social Beat, Bounce, and Gridlle Technologies Pvt Ltd.
How can I contact Aaditya Khandelwal?
You can use AeroLeads to view verified contact signals for Aaditya Khandelwal at Dream11, including work email, phone, and LinkedIn data when available.
What schools did Aaditya Khandelwal attend?
Aaditya Khandelwal holds Bachelor Of Technology - Btech, Computer Science from Hindustan University.
What skills is Aaditya Khandelwal known for?
Aaditya Khandelwal is listed with skills including Leadership, Display Campaigns, Media Strategy, Media Buying, Video Advertising, Performance Based Marketing, Paid Media Strategy, and Client Relations.
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