Playing with performance marketing, data & creative insights at SCALE.Working with state-of-the-art martech to drive revenue-oriented outcomes.Currently owning:Google Display and Video 360 (DV360)Google Ads (UAC)WhatsApp Marketing Ad Partnerships and Performance focused digital media buying.

Driving growth for Groww's key products: Stocks & Mutual Funds via Performance Marketing channels. (Primarily, UAC)Categorically expanding Groww’s market share amongst brokers by acquiring higher ARPU users with lower associated payback periods.Responsibilities included:User Acquisition. End-to-end Performance Marketing & Measurement.Media Buying and Partnerships.Creative Strategy for Performance Marketing.Closing dependencies with data, analytics, engineering, legal, compliance and branding teams for seamless marketing operations.OKR development and implementation.

In addition to the responsibilities during my previous role, I was also driving growth for Country Delight using performance marketing and programmatic advertising (DV360 & GMP). Auditing ad accounts for key brands across verticals to find shortcomings in the existing setup and recommending best case practices, digital strategies, and projecting growth.

Managing ₹ 8CR+ monthly media spends.Scaled up Google UAC, UACe, Search, Display, Video, Discovery & Local Campaigns form scratch.Worked on programmatic guaranteed deals & direct buys with publishers & vendors.Setup conversion & event tracking using GTM and monitored the website using Google Analytics.Used 3rd party app analytics tools like Appsflyer, Branch, & Singular.Worked on the following key accounts: KhataBook - Operated large scale UAC & UACe campaigns. Asset level reporting & analysis. Worked on Singular to create custom reports. Shop101 - Spearheaded App Marketing on Google UAC & UACe. Created campaign structures to scale-up at a sustainable rate wrt KPI & secondary metrics. Reporting on asset, geo level. Assisted the team to create impactful video assets. Implemented a vernacular communication approach that resonates with the TG. Used Appsflyer to create & export custom reports.Shiv Sena -Launched a multi-platform branding campaign during the MH Legislative Assembly election, 2019. Negotiated with vendors & publishers for PG deals & direct buys. Providing maximum exposure at an effective CPM across YouTube & Display.Isuzu Motors Ltd:Scaled up lead gen campaign across search & display network. The Jaquar Group:Conducted a Brand Lift Study 2.0 (BLS 2.0) on YouTube. Performed lead gen campaigns across search, display & YouTube. Leveraged beta features like Lead Form Extension on YouTube & Gallery Search Ads.Finolex Wires and Cables-TVC promotions on YouTube. Branding campaigns on display network.Mall91:Scaled up and optimized the UAC campaigns from scratch. Reporting on asset, geo level. Implemented a vernacular communication approach. Used Branch to create custom reports.Miscellaneous :Received R&R from the organisation twice for taking ownership across accounts. Created training videos for the team. Trained account managers on Google ads ecosystem. Setup custom workflows for friction-less ad ops. Worked on pitch decks.

Cross - Channel digital marketing and advertising across Search, Display, and YouTube using Google Ads.Operated Ad campaigns with ₹3L+ monthly media spendsWorked with clients across Real Estate, NGO, Hospitality, and Healthcare sectors.Essential Marketing Skills picked up: Market Research, Competitor Analysis, Copy-Writing, Keyword Research, Demographic Analysis and Optimization, User Persona Research and Creation.

B2C Sales, Field Sales, Focus Groups and BTL Branding Campaigns.

B2B Sales, Market Research, Client On-Boarding, Customer Acquisition, and BTL Marketing Campaigns.Lead a team of 8 interns.