Anna Adlard Email and Phone Number
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I’m a strategist and facilitator with expertise in human-centered design. I lead Workshop, a design-thinking practice that activates collaboration for climate action.Workshop creates the conditions for diverse collaborators to make rapid progress on climate goals and ignite transformation. We help coalitions, collaborators and communities translate climate ambitions into actionable strategies with focus and intention. Workshop's client portfolio includes Google, the Environmental Defense Fund, Apparel Impact Institute, Healthy Building Network, Textile Exchange, and Cradle to Cradle Products Innovation Institute. ***My first job out of college was writing marketing plans for start-ups. I learned how to translate vision into concept and tactic. I came away with an affection for visionaries that stays with me still. Beginnings matter, and this one set me on a course of curiosity and possibility. I went to Washington D.C. early in my career. I started out at a government affairs firm, making copies and fetching coffee. I worked my way up to become a legislative liaison. I monitored regulatory hearings and helped prepare clients for testimony before Congress. In a city that prizes the “one-pager," I learned how to communicate essentially and persuasively. When I returned to home to North Carolina, I joined a leading B2B communications agency. I spent many years on the Account Services side, managing teams, programs and campaigns. I eventually won the opportunity to start a strategy practice. As Director of Insights, I led the way on research-based strategy, and I helped make human-centered insights a foundational part of the agency's process.I reached a point when I wanted to step back and hit reset. I moved to Cape Town, South Africa with my family. We stayed for three years, and the experience put me on a new course personally and professionally. We returned to Durham and co-founded Workshop to solve meaningful problems for people and planet. It's the best, and most important, job I've had yet.
Workshop, Inc.
View- Website:
- weareworkshop.io
- Employees:
- 5
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President & Co-FounderWorkshop, Inc. Jun 2015 - PresentRaleigh-Durham, North Carolina AreaI'm a co-founder at Workshop. Workshop helps purpose-driven collaborators activate new programs, solutions and initiatives for climate action. We take a human-centered, design-thinking approach to activate climate goals and accelerate system change. We use agile methodology to speed a solution through the process of research-strategy-roadmap. Our portfolio includes assignments with:GoogleEDF+ BusinessApparel Impact InstituteTextile ExchangeCradle to Cradle Products Innovation InstituteBuilt PositiveFashion Positive Healthy Building Network
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StrategistFreelance Jun 2012 - Jun 2015Cape Town Area, South AfricaI worked with clients to develop research-based strategy for brand and product development. I recommended the optimal mix of research methods to inform strategy, developed research plans and coordinated research partners. Often, I conducted qualitative interviews with customers, users and stakeholders myself. I forged these insights into a strategic framework for brand and products, including recommended positioning, customer experience maps, key messages and go-to-market strategy. I designed and facilitated workshops to focus teams on a customer-driven approach to product and communications.
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Director Of InsightsCapstrat Jan 2011 - May 2012Raleigh-Durham, North Carolina AreaI built a new insights practice at Capstrat, with executive sponsorship. In this role, I retooled processes to make research and insights more fundamental.I designed research programs and built a network of qualified research vendors and resources, and I conducted interviews with audiences and stakeholders. I designed and facilitated creative strategy sessions to help clients with decision-making, positioning and communications planning. In this role, I served on the leadership team at the agency and contributed to business planning and strategy for the agency. I mentored junior account planners, conducted research for the agency's thought leadership program and provided insights for business development. I represented the agency in major new business pitches. Clients included: Allianz, Avaya, Blue Cross and Blue Shield, Cotton Incorporated, GlaxoSmith Kline and Smith & Nephew
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Account SupervisorCapstrat Mar 2008 - Dec 2010Raleigh-Durham, North Carolina AreaAs an account leader, I led the development of communications strategies and identified the right mix of tactics to support objectives. I wrote communications plans, strategy reports and creative briefs. I managed multi-disciplinary teams inside the agency, led account teams, and mentored account executives. I also provided oversight for budgets, project schedules and tactical execution. As a member of the leadership team, I helped shape the agency's business strategy. In this capacity, I managed proposals, RFP responses and business development initiatives. I often represented the agency in competitive pitches.
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Account ExecutiveCapstrat Oct 2006 - Feb 2008Raleigh-Durham, North Carolina AreaI implemented integrated communications plans that included advertising, marketing, public relations and media relations tactics. I served as the primary point-person for clients and coordinated all members of the agency team, including creative, digital, production and media. In addition, I managed logistics, such as status reporting, budgets, timelines and billing.
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Account ExecutiveJennings Jan 2006 - Oct 2006Chapel Hill, North CarolinaI developed advertising, marketing and branding strategies for clients in the financial and health care industries. In this role, I created ground-up marketing plans and managed tactical execution. I ran a multi-disciplinary team, including designers, copywriters, production, media and vendors. I planned and executed research programs, including consumer research, brand immersion and focus groups. I also served as primary point-person for clients and managed account details such as budgets, timelines and billing. -
Government Affairs LiaisonWiley Rein Llp Nov 2002 - Jan 2004Washington D.C. Metro AreaI represented clients before Congressional staff on a host of issues, including federal media regulation and the Fair Credit Reporting Act. I assisted in the the preparation of testimony, key messages and supporting materials for clients appearing before Congress. I attended Congressional hearings and prepared summary reports for clients. I developed a legislative tracking procedure that was adopted internally. Clients included Clear Channel Communications and MassMutual. -
Government Affairs AssistantWiley Rein Llp Aug 2001 - Nov 2002Washington D.C. Metro AreaI supported a former Member of Congress and consultants in a leading lobby practice on K Street. In this role, I acted as a liaison with clients and Congressional offices. I provided administrative support including scheduling, correspondence, billing and event coordination for political fundraisers.
Anna Adlard Skills
Anna Adlard Education Details
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Political Science -
Journalism, Political Science
Frequently Asked Questions about Anna Adlard
What company does Anna Adlard work for?
Anna Adlard works for Workshop, Inc.
What is Anna Adlard's role at the current company?
Anna Adlard's current role is Climate Activation | Strategy + Facilitation | President @ WORKSHOP.
What is Anna Adlard's email address?
Anna Adlard's email address is aa****@****hop.com
What is Anna Adlard's direct phone number?
Anna Adlard's direct phone number is (919) 537*****
What schools did Anna Adlard attend?
Anna Adlard attended University Of North Carolina At Chapel Hill, Indiana University Bloomington.
What skills is Anna Adlard known for?
Anna Adlard has skills like Strategy, Brand Development, Integrated Marketing, Marketing Communications, Writing, Strategic Communications, Marketing, Advertising, Creative Strategy, New Business Development, Digital Marketing, Workshop Facilitation.
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