Adriana Antezana Email & Phone Number

Santa Cruz De LA Sierra, Santa Cruz Department, BO

Santa Cruz, Bolivia

Barcelona, Cataluña, España

• Accelerate the business development of Schneider products through eCommerce platforms.
• Develop market analysis with a digital and technological approach.

Barcelona, Cataluña, España

Santa Cruz De LA Sierra, Bolivia

• Reduced $25K in 3 countries through a self-managed optimization, design, and UX project for automated digital advertising.
• Increased the use of the new delivery service by 30% through the design of digital pieces of the campaign strategy, including video editing, advertising for social networks, and web design. This project was replicated.
• Conceptualized and designed an e-commerce experience with an intuitive layout, UX design for 30,000 users.

Santa Cruz De LA Sierra, Bolivia

• Created digital content including videos, gifs, web design, social media ads, and web ads.
• Translated and adapted foreign brands to the Bolivian market.
• Worked with local and international clients such as Huawei, Renault, Imcruz, Tecnopor, Toddy, and Yanbal.

Santa Cruz De LA Sierra, Bolivia

• Led a team of 5 salespeople from different product lines, set business objectives and supported them with the appropriate marketing tools.
• Increased lead collection by 1125% in an advertising campaign for the Meteorology product line.
• Coordinated restocking with financial and foreign trade departments to fulfill sales demands.

Santa Cruz De LA Sierra, Santa Cruz, Bolivia

• Generated international demand from Brazil, Argentina and Mexico by redesigning the brand identity and improving its online presence.
• Increased brand awareness and sales by 20% with the launching of the brand to social media. Created animated and interactive content such as posts, videos, and GIFs.
• Designed mobile applications to promote products, establish direct contact with customers, and offer a new technological service.

Santa Cruz, Bolivia

• Created the company's brand identity and developed traditional and digital marketing strategies.
• Introduced the company products and services into the agricultural market.
• Conceptualized and created marketing materials to assist the sales team.
• Organized and executed events for building customer loyalty and generating leads.

Cambridge, Massachusetts, Estados Unidos

• Integrated the visual identity of the company and UX instructions in a web platform
• Combined the work of the design team and consolidated it into a style guide

Boston, Massachusetts, Estados Unidos

• Developed and designed mass direct mail campaigns for automotive dealerships, including brands like Mercedes Benz, BMW, Audi, among others.
• Coordinated with the operations, marketing departments, and clients to meet weekly deadlines.

Boston, Massachusetts, Estados Unidos

• Managed a team of 10 people in the design, programming, and filming of the library's first blog.
• Led the team in the production and installation of the first exhibition about socio-political problems in countries under dictatorships.
• Produced printed and digital materials to promote events at the library and university.

Boston, Massachusetts, Estados Unidos

• Conceptualized and designed printed and digital advertising materials.
• Collaborated in the design of the company's website with the marketing department.
• Translated documents from English to Spanish and Portuguese.

Bolivia And Brazil

I worked in specific marketing & publicity projects for the headquarter in Bolivia and its branch in Brazil.

Boston, MA

Provided orientations for new students, school tours, one-on-one weekly mentoring meetings, and class registration assistance.

Master In Digital Marketing & E-Commerce

Bachelor'S Degree, Graphic Design, Summa Cum Laude

Activities and Societies: Mugar Library, CRU, Alpha Kappa Mu Honors Society

Associate'S Degree, Graphic Design, 4.0 Gpa

Activities and Societies: Senator at Student Government Association, President at the Real Life Christian Fellowship, President at the.