Working in a lean, agile team developing invigorating and meaningful thinking, backed by a thorough understanding of digital landscapes, emergent cultures and good old fashioned strategic diligence.

Crafted effective integrated strategy for brands spanning various categories like automobile, sports, real estate, beauty, education. Worked extensively on new launches, go-to-market strategies and community building for digital. Adept at translating business needs to consumer and category insights, and articulating the same for creative inspiration and effectiveness.

Internship Project: Reimagining Identity of the Contemporary Indian man Deep dive into the gaps between how Indian men are perceived and how they perceive their own selves. Undertook extensive primary+secondary research, delved into meaning and experiences of masculinity, arriving at identity markers of contemporary Indian masculinity through patterns found in collected data.