Arthur Angelo Sotto Email & Phone Number

Manila, NCR, PH

Makati, National Capital Region, Philippines

Brands I work with: Colgate-Palmolive PH, Monde-Nissin Corp. PH, Unicharm Philippines, CMIP Philippines

Makati, National Capital Region, Philippines

• Key Brands: Colgate-Palmolive (including Irish Spring, Tender Care, Gard, Axion, Ajax, Protex), Beko Philippines, Clink Philippines
• Working experience in Strategic Optimization in CPAS, Lazada Sponsored Services (LSS), and Shopee Seller Center (SSC) on different levels like Campaign, Audience, Creative, Budget levels
• Wide working knowledge in Meta Technologies, LSS, and SSC
• Responsible in setting up ad campaigns on assigned marketing platforms (Shopee, Lazada, Website, CPAS)
• Expertise in Media Planning and Buying through Meta Platforms & eCommerce Channels (Lazada & Shopee)
• Regularly monitoring of Campaign Performance and optimize on different ad levels to strategically hit KPIs

Makati, National Capital Region, Philippines

Key Brands: Colgate-Palmolive (including Irish Spring, Tender Care, Gard, Axion, Ajax, Protex), Beko Philippines, Clink Philippines

• Proven technical skills using ServiceNow Platform (through Certification)
• Closely involved in the implementation of ServiceNow projects for clients
• Work closely with engagement managers to deliver in an agile methodology
• Develop custom software solutions as required through scripting and software development
• Understand the business needs and the needs to standardize processes and build this into the design and deliverables.
• Provide a detailed level of technical consultancy to customers on the ServiceNow eco-system

Los Angeles, California, United States

• Worked with projects under US Companies (Quantcast, VSP, BlackBerry, HashOff, Optimad, JustGlobal, Caliber Work) and PH Companies (Philippine Airlines and Concepcion Industrial Corporation)Project Manager
• Led Creative Production projects under 4 different US-based brands
• Communicated directly with upper management about issues & progress via engaging and commendedpresentation decks
• Analyzed & effectively strategized team aligned with accountability, quality, and agility
• Created efficient workflows to meet fast turnaround time and reported progress to management
• POC for international and local teams to relay communications and informationData Analyst

Philippines

• Contributed monthly data analysis for business strategy and decisions
• Devised recommended actions as next steps through prescriptive analysis
• Communicated constantly with the CEO to create data-driven campaigns
• Assisted in the marketing process by providing data from company’s sites
• Used Excel, Google Sheets, IBM SPSS for analysis tools

• Examined social media & website performance using statistical analysis
• Contributed for the community engagement team with prescriptive analysis
• Facilitated weekly presentation for the company’s media platforms
• Customized decks that are presented to media managers and supervisors

Bachelor Of Science In Business Administration, Business Intelligence And Analytics, 3.6

Activities and Societies: Full scholar | Consistent Dean's Lister

Bachelor Of Science - Bs, Computer Science, 3.3

Activities and Societies: Lasallian Computer Society and College of Science and Computer Studies Committee

Senior High School, Computer And Information Sciences And Support Services, 3.0