Arthur Angelo Sotto Email & Phone Number

Manila, Ncr, Ph

Manila, Ncr, Ph

Makati, National Capital Region, Philippines

Brands I work with: Colgate-Palmolive PH, Monde-Nissin Corp. PH, Unicharm Philippines, CMIP Philippines

Makati, National Capital Region, Philippines

Key Brands: Colgate-Palmolive (including Irish Spring, Tender Care, Gard, Axion, Ajax, Protex), Beko Philippines, Clink Philippines• Working experience in Strategic Optimization in CPAS, Lazada Sponsored Services (LSS), and Shopee Seller Center (SSC) on different levels like Campaign, Audience, Creative, Budget levels• Wide working knowledge in Meta Technologies, LSS, and SSC• Responsible in setting up ad campaigns on assigned marketing platforms (Shopee, Lazada, Website, CPAS) • Expertise in Media Planning and Buying through Meta Platforms & eCommerce Channels (Lazada & Shopee)• Regularly monitoring of Campaign Performance and optimize on different ad levels to strategically hit KPIs • Successful on increasing conversion rates by offering Test & Learns on different ad levels Data & Business Analysis • Constantly updated on specific industry & brand awareness through research & competition scans• Regularly creates Competitor & Market Analysis; focusing on eCommerce Strategies • Crafts Monthly Data & Insights Analysis Report focusing on KPIs offering strategic business decisions• Process, analyze data, and prepare reports for management summarizing campaign data• Create forecasting report with different core KPIs by using historical data to hit GMV targets Account & Client Management • Directly work and regularly collaborate with eCommerce specialists of brands as a PIC • Assist in project management and development of Marketing-Tech platforms• Optimize brands’ performance to ensure clients continuously use the company’s services, upgrade their packages, and renew their contracts.• Help develop and improve business processes and procedures to maximize work efficiency.• Manage and train incoming team members as the company grows.

Makati, National Capital Region, Philippines

Key Brands: Colgate-Palmolive (including Irish Spring, Tender Care, Gard, Axion, Ajax, Protex), Beko Philippines, Clink Philippines

• Proven technical skills using ServiceNow Platform (through Certification)• Closely involved in the implementation of ServiceNow projects for clients• Work closely with engagement managers to deliver in an agile methodology• Develop custom software solutions as required through scripting and software development• Understand the business needs and the needs to standardize processes and build this into the design and deliverables.• Provide a detailed level of technical consultancy to customers on the ServiceNow eco-system• Prepare technical documentation as specified in customer contracts and as internally required• Report and manage technical issues which may cause delays to the project

Los Angeles, California, United States

Worked with projects under US Companies (Quantcast, VSP, BlackBerry, HashOff, Optimad, JustGlobal, Caliber Work) and PH Companies (Philippine Airlines and Concepcion Industrial Corporation)Project Manager• Led Creative Production projects under 4 different US-based brands• Communicated directly with upper management about issues & progress via engaging and commendedpresentation decks• Analyzed & effectively strategized team aligned with accountability, quality, and agility• Created efficient workflows to meet fast turnaround time and reported progress to management• POC for international and local teams to relay communications and informationData Analyst• Provided intuitive & insightful information to management to understand performance & curated future strategy & plans• Analyzed & turned data into insights needed for marketing strategy• Presented options to managers to drive & optimize reach & revenue growth• Created decks for top level management turning data to strategic information• Initiated an Efficiency Dashboard using SQL & Google Data Studio for performance & productivityExecutive Assistant• Demonstrated attention to detail by taking notes in meetings with international-based teams• Acted as a liaison officer with managers, supervisors, and developers• Provided general contribution through deployment to different projects

Philippines

• Contributed monthly data analysis for business strategy and decisions • Devised recommended actions as next steps through prescriptive analysis• Communicated constantly with the CEO to create data-driven campaigns• Assisted in the marketing process by providing data from company’s sites• Used Excel, Google Sheets, IBM SPSS for analysis tools

• Examined social media & website performance using statistical analysis • Contributed for the community engagement team with prescriptive analysis • Facilitated weekly presentation for the company’s media platforms • Customized decks that are presented to media managers and supervisors

Bachelor Of Science In Business Administration, Business Intelligence And Analytics, 3.6

Activities and Societies: Full scholar | Consistent Dean's Lister

Bachelor Of Science - Bs, Computer Science, 3.3

Activities and Societies: Lasallian Computer Society and College of Science and Computer Studies Committee

Senior High School, Computer And Information Sciences And Support Services, 3.0