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 Responsible for revenue generation across products and regions and ensure yields across products through Regional Managers and Marketing Managers as a cross functional team. Sourcing at lowest possible prices and economical commercial terms and ensuring sales at highest possible prices to achieve maximum revenue for the organization. Enhancing relations with suppliers and buyers to maintain continuity of business, ensuring optimum profitability for the company. Responsible for interacting with foreign principals on technical support and commercial/pricing matters in international marketing Keep a tab on arithmetic calculations, pricing structures, gross margin and profitability Responsible for Marketing and Sales and works through department personnel to achieve top line market share and achieve revenue and brand objectives Prepare Business Plan on business design, structure, process and operating plan and financial model. Strategize and plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategy To check on gaps in performance and seek reasons and actionable steps to close the gaps To focus on reaching last-mile customer for enhancing profitability of the organization. Ensuring all approvals related to consultants and other Government authorized bodies are made in a proper and timely manner. Coordinate, prepare and launch new products for the assigned market(s) with cooperation of the respective sales department in the respective regions Motivate and monitor sales representatives in Head Office, branch offices and distributors on marketing and sales activities Coordinate with administration, commercial and factory departments to ensure timely orders, and smooth function of action in the system. Update management on business process and operating plan and financial model and profitability.

•International Sales and Marketing of Mill products and Trading activities, reporting to Managing Director of the Group•Responsible for operational activities along with entire import and export activities. •Responsible for new product launches and Development of international markets in line with demand and supply.•Develop new yards or consignment agency in different areas with an eye on expansion or continuous supplies. •Direct Interaction with buyers and/or end-users to develop them as a long term business associate in line with corporate guidelines.•Development of value added products to increase bottom-line of the organization.•To devise advertising and media promotion campaigns which also includes customer meets, registration with various domestic and government entities•To forecast quarterly pricing strategy in line with changing international market conditions. Develop and implement a robust pricing strategy to counter the short-term and long-term effects of fluctuating demand.•Responsible for developing new international marketing initiatives in line with changing consumer perceptions/ requirements - both end consumer focused and dealer focused. •To represent the company in various exhibitions and industry meetings.•Responsible for commercial department, which involves purchase, procurement and interaction with government and other agencies. •Procurement Planning & Scheduling to ensure supply of raw material to production line at Right Time in Right Quantity of Good Quality•Selection of vendors based on assessment of Vendors Management & Technical Capabilities, Capacity & Quality System.

Responsible for Entire chain of procurement and marketing of traded products and mill manufactured products

• Organization – MS Steel International, UAE / India• Organizational Activities – Trading of steel-ferrous and non-ferrous, internationally. Responsible for India, SE Asia and Middle East offices.

Organizational Activities – Manufacturing Steel in India, Philippines, Nigeria, Bulgaria etc, Purchasing & trading activities. Responsibilities include sale of mill product for the group companies in the international market. Global Sourcing of raw material and consumables for different mills in different parts of the world.

Trading of steel and metals internationally that included sourcing and sale of all flat products, slabs, intermediaries and longs.

• Organizational Activities – Manufacturing Flat steel viz Hot rolled coils, Cold rolled Coils, Galvanized Coils, and Prepainted Steel in different parts of india • Responsible for sales and marketing of Hot rolled steel, Cold rolled steel, Galvanized and Prepainted steel.