Drive and implement Montaka's marketing strategy. Building digital marketing programs and solutions to help improve brand health, fuel the sales funnel and drive investor loyalty.

Spearheading strategic marketing and business development for WTechspaces, leading end-to-end marketing activities i.e. conceptualization, market research, strategy planning, pricing, product development & brand positioning.

 Have independently handled a wide spectrum of researches which include Brand Health Track, Media Impact Measurement, Media Habits Research, Segmentation studies, Communication evaluation, Ad Testing, Usage & Attitude Survey (U&A), Concept Test, Product Test, Mystery Shopping, Price sensitivity, Employee satisfaction, Customer Satisfaction and Trade Area Surveys. The foremost component of my job is effective client consulting by gauging the client’s marketing problem to which he seeks answers for, and suggesting effective solution for the same. Key client contact for an MNC and due to the diligent service provided, have garnered client’s appreciation.  Extensively worked for an array of companies in the FMCG, F&B, Banking, Consumer Goods, Media, Retail and Social sector. Nominated by Senior Management to be a member of the ‘Aesthetics Review Committee’. This committee works towards building and enhancing the organization’s brand appeal. Key responsibility areas include: Client Servicing and Business Development Proposal writing and making pitch documents for prospective clients Devising the sampling plan & designing questionnaire (Best suited for the project scope) Affixing the study cost for the client Costing as well as Internal Budgeting Briefing the field and analysis executives (By envisioning the crucial aspects of data and getting extra analysis done such as Correspondence Mapping , Driver Analysis amongst others) Creating insightful Creative reports (By structuring the research findings in a way that answers the client’s marketing problem in an attractive yet easy to comprehend manner) Personally presenting research findings to clients (Linking the research to the business needs)

 Formed a comprehensive BTL marketing strategy for Digital media, Direct Marketing and Promotion to reach maximum prospective customers and ensure high Returns On Marketing Investments (ROMI) Conducted research on target group to know their main concerns, which would form the essence of the marketing communications and thus, created Ad copies for viral marketing, SNS & SEO marketing Devised a plan to target online media Devised a comprehensive marketing strategy which also included a week-wise timeline of the various media employed, along with budgetary estimations