Content Team Lead
Current• Led efforts to drive traffic, leads, and conversions for newly launched software categories (LMS and HRM)• Identified new keyword opportunities using Google Console and Ahrefs to add 80+ vendors monthly, boosting site traffic and conversions• Maintained and improved rankings for 290+ existing vendor profiles, utilizing SEO strategies and tools like Surfer SEO, Ahrefs, and SE Ranking• Coordinated with editing and publishing teams to ensure timely editing and publishing of daily vendor profiles• Collaborated with editorial leads to enhance content quality and editing efficiency• Managed queries from SEO, content writing, think tank, editorial, and publishing teams to maintain smooth workflow• Achieved monthly conversion goals, securing at least 7+ conversions for new LMS and HR categories within three months• Conducted weekly and monthly audits and performance tracking of high-performing vendor profiles• Prepared weekly and monthly reports for a team of 6, including content writers and SEO executives, ensuring target achievement and reporting to the Content Manager and Inbound Marketing Director• Developed category-specific modules for the inbound marketing and lead conversion teams• Monitored sales calls using HubSpot to prevent lead diversion and address client issues, providing solutions to sales team errors