Ali Ahmed Email and Phone Number

Project Background: Exploring consumption patterns and ethnic preferences of overseas Indians- Strategic research to develop a comprehensive customer profile understanding and carried out a competitive landscape analysis.- Based on the research conducted, a revised product portfolio and communication plan was suggested.

Teaching Assistant for Accounting & Law Department: Business Law and Managerial Accounting

Research Assistant to the Chairperson - Marketing Department

- Conducted extensive Primary Market Research (80+ Retail Audits, Interviews, Surveys) to estimate Market Size across KLI for a potential New Offering- Designed and Recommended an Effective Functional and Emotional Marketing Plan with a 3-year plan and Integrated Marketing Communication techniques over the Product’s Lifecycle based on Financial Analysis and Feasibility Studies- Developed Pricing Strategy, 36-months Forecasted Sales and Topline, and Budgets

- Managing key clients such as Punjab Disaster Management Association, Punjab Health Department, Bahria University, ACCA, and Pakistan National Shipping Corporation. - Responsible for execution of quarterly Print and Electronic Media campaigns (Ideation – Execution – Evaluation) – managing client portfolio worth Rs. 6.8 million with returns of Rs. 1.02 million

As a Trainee, I was rotated in various Operations Department of the company, was permanently placed in New Business as an Executive Officer:- Implemented an efficient method of underwriting which resulted in reduced processing time and surpassing forecasting Month-over-Month sales by 17% - Assisted sales team in closing fresh sales of Rs. 4.2 million in July, Rs. 16.2 million in August, and Rs. 43.2 million in September

- Understanding and assisting the Territory Executives with the management of business-to-business relationships with the retailers and distributors- Enhancing the availability of the Super-Premium Brands and implementing sales plans (Dunhill and Benson) across various territories of Karachi- Understanding price points and implementing counter sales strategies following the trends of competitor brands- General Trade: Differentiating and studying the trends of retail and wholesale trade. Studied urban and rural models of distribution- Channels Trade: Understanding contractual agreements of HoReCa, Petromarts, Key Accounts, High Selling Premium Outlets