Set up the Apparel division. Launched One Degree Apparel.Launched Hush Puppies Apparel.Set up the exclusive export line for Hush Puppies Apparel to Hush Puppies Global and worldwide licensees.Led the expansion of Accessories Category.Launched Fragrances for One Degree.Launched Luggage for CAT.Launched Innerwear Range for One Degree.Launched Shoe Care Range for One Degree.Launched Socks for One Degree.Finalized Fragrances for WeWear.

• Responsible for the overall development of the brand; including marketing, business development, network expansion, and franchise investment.• Overview branding, marketing and PR.• Development, planning and implementation of strategy. • Plan and align brand strategy and expansion direction.• Ensuring marketing and brand strategy are aligned.• Develop and execute strategy for penetration into new market segments.• Lead and develop new program ideas which result in market capture strategies.• Lead the development and execution of plans to ensure achievement of assigned business goals.• Provide creative ideas on customer acquisition programs, business potential study, planning on budget allocation, co-ordinate with different departments, marketing material production and campaign result evaluation.• Perform analytics on customer segmentation and analysis on market and competitors.• Monitor and analyze sales promotion and campaign results to determine success and cost effectiveness of promotion campaigns.• Develop and execute strategy for franchise expansion and development.

• Preparing annual brand strategy, sale targets and marketing plan.• Developing sales plan in accordance with the overall business plan. Forecasting and then ensuring achievement of objectives.• Translating annual sale targets into actions and preparing a road plan for their achievement. • Define brand objectives and strategy, plot roadmap to ensure its alignment with organizational objectives and business plans.• Develop the brand’s creative direction and consumer perception.• Develop and implement marketing and communication plans.• Execution of marketing and pr plan across all mediums and touch points.• Ensuring operational efficiency and automating the workflow.• Prepare and plan budgets for advertising, retail operating expenses and new shop openings.• Ensure precision in execution, alignment and coordination of internal departments, agencies and vendors according to timelines.

Managing Retail Operations for Hush Puppies, CAT Footwear & Apparel, Clarks, GEOX and Merrell.Also responsible for Brand Management, Marketing and Customer Experience.• Managed the following sub departments: retail operations, business development, advertising & visual merchandising, ecommerce, and customer service. • Developing and aligning all departmental plans and budgets with the annual business plan.• Preparing annual retail strategy, sale targets & detailed business plans for each brand and category. • Translating annual sale targets into actions and preparing a road plan for their achievement. • Prepare and plan budgets for advertising, retail operating expenses, new shop opening, renovation and maintenance of network. • Preparation and alignment of the marketing and advertisement plan made in accordance to the timelines suggested in the annual sale targets. • Research and propose new potential categories and range extensions which would help diversify the portfolio and significantly increase sales. Manage merchandising and sale for accessories, shoe care, bags and apparel.• Preparing quarterly reports for international division with regards to forecast and sales, advertising budgets and execution plans. • Promoting customer care by continuous training on sales and customer services to nationwide retail staff for skill development and to achieve growth in sales.

Brands: Hush Puppies, CAT Footwear & Apparel, Clarks, GEOX and Merrell.• Responsible for the overall marketing of all brands; includes online and offline advertising, ecommerce, business development and customer service. • Plan, prepare and ensure timely advertising campaigns and promotional material, according to new product and seasonal launches, to help increase sales.• Planning and implementation of brand strategy. Ensure each brand is published, managed, maintained, and refreshed throughout the year.• Plan concept and direction of each brand for all channels including retail, wholesale and digital.• Ensure all digital presence; ecommerce websites including partners and social media platforms are update, aligned with brand strategy, direction and content.• Ensure all stores along with websites are aligned with marketing material and content.• Prepare annual calendar and strategy plan for allocation of budget. • Monitor and analyze sales promotion and campaign results to determine success and cost effectiveness of promotion campaigns.• Improve product marketability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.• Coordination with media, print and digital agencies and ensuring accurate planning and execution of all campaigns and visual merchandising at all company operated stores.

Brands: Hush Puppies, CAT Footwear & Apparel, Clarks, GEOX and Merrell.62 Retail Stores.

Brands: Hush Puppies, CAT, GEOX & Merrell.

Brands: Hush Puppies, CAT, GEOX & Merrell.

Brands: Hush Puppies, CAT, GEOX & Merrell.

Relaunched the website.Launched the first online donations portal in the country.Successfully won a grant for improving ICT infrastructure from the EU.

Working for TRG-FieldSolutions (Located in USA & Canada) as an Offshore RecruiterRecruiting for Verizon and AT&T in Canada and USA