• Assisting Sonic team with monthly campaign builds within DV360.• Pulling various reports across MOAT, Zefr and Looker Studio to help optimize campaigns.• Learning to run tests that include new vendors.

• Lead a rebuild for the Sonic brand account that led to 36% increase in revenue YOY. • Managed search, PMAX and app campaigns in excess of $8M/yr.• Ran extensive tests throughout 2023 to further bolster performance.

• Lead manager and strategist for metasearch across our various global teams as well as vendor partners • Manage metasearch budgets across Google, Bing, TripAdvisor, Kayak and Trivago in excess of $49M/year.• Partner with multiple internal teams to run tests in order to improve performance.

• Manage Metasearch program consisting of Google Hotel Price Ads (Hotel Ads), Kayak, TripAdvisor and Hipmunk.• Trained the search support team in Manila on paid search basics, best practices, optimizations, etc.• Lead monthly strategy sessions across multiple regional search teams.• Developed and implemented new RLSA/Dynamic Retargeting strategy, including overall best practices.• Counseled Brand Protection team on language for new contract agreements with OTA's and Independent Websites to help reduce the number of trademark violations.

• Took lead in rebuilding 2 upscale brand SEM accounts, which led to all accounts being restructured due to the overwhelming improvements in overall performance.• Managed Dynamic Retargeting campaigns on the Google Display Network.• Successfully pitched idea to run evergreen Content search ads by brand across GDN wherein campaigns performed to goal.• Responsible for maximizing revenue while gaining efficiencies for paid search across IHG's upscale, midscale and extended stay brands that include Holiday Inn, InterContinental Hotels and Staybridge.• Helped build strong relations with search support team in Manila.

• Exceed monthly client goals across travel and retail SEM accounts, as well as improve ROAS and revenue generated YoY.• Oversee complete campaign management across multiple accounts including strategy and lead on client calls.• Managed accounts with search budgets in excess of $5M/year.• Utilize SQL in order to pull data for reporting as well as to make keyword bid optimizations.• Ran successful Facebook campaign exceeding goals by approximately 80%.• Set up DART campaigns and traffic banner ads.

• Managed paid search campaigns, including bid optimizations, creative testing, and keyword builds while ensuring budgets were utilized in an efficient manner.• Responsible for running and proofing weekly and monthly reports.

• Promoted to reorganizing and directing all internet advertising strategies.• Responsible for increasing traffic to client’s websites as well as making updates to their sites.• Track and update paid websites’ banners and profile pages; increase the amount of quality applications sent to our AppVault database.• Oversee paid keyword searches and web analytics.• Discuss strategies, through the use of internet grading reports, for internet advertising with AE’s on a monthly basis.• Designed a set of reports to best judge the overall quality of a paid website.