I work with innovative and niche-based companies looking for product/ service launch, innovation building, geography expansion and market entry.1. Customer Analysis- Expertise in segmenting the right customers based on their profitability, future reliability for the products/ services, paying capacity, frequency of purchase and demographics. Special skills- Psychographic analysis, Experience Mapping2. Competitor Analysis- In-depth comparative analysis of direct and in-direct competitors. Leading to- Market Gaps and opportunities. 3. Market Scope and Analysis- Well-experienced in working on TAM/ SAM/ SOM for innovative and niche-based products. 4. Growth Strategy Devising: Experienced in strategy and road map devIsing for innovative firms leading to their successful launch and success.Other skills- Business Planning, Pitch deck, Business Development, Strategic Growth Support, business Feasibility Assessment based on financialsYou can check the website: www.craftdrivenresearch.com for more details.

• Set up market research platform for various innovation based marketable projects and analysed the challenges to make them cost effective.• Managed VHDL (firmware) functionality of 2 projects with supervision from the manager and strengthened their successful integration with software team.• Supported the training of two interns for VHDL practical applications and also supported two trainees in carrying out their research work for other projects.

• Performed market research for analysing new opportunities and getting more leads while supporting the firm to grow in the right direction strategically.• Lead organizational strategic unit to promote growth of the company and successfully achieved the set target of 20% turnover increase.• Designed and introduced employee motivation schemes such as project based credit system, employee interaction and training program.

• Created an automation tool using Perl for Symbian (Mobile operating system) team for determining the success status of test cases.• Integrated outputs of different teams located in India and Finland within the tool itself.