Aakanksha Gupta Email & Phone Number

Mumbai, Mh, In

Mumbai Area, India

Mumbai Area, India

Marketing and PR strategy, execution, analysis. Brand and reputation management. Press relations and social media management

India

• Responsible for 5 out of 6 brands of the company including Out of the Blue (Bandra and Powai), Cafe Bean Garu (Powai and Kurla), Indian Art Café (Hyderabad), Dr. Art+Design (Mumbai) and Le Sutra (Mumbai) – India’s first Art Hotel• Key player in the marketing and launch of Out of the Blue Powai and Café Bean Garu Powai including ideation, planning and execution of strategies• Social media ideation, planning and initial execution for 4 out of 5 brands mentioned… Show more • Responsible for 5 out of 6 brands of the company including Out of the Blue (Bandra and Powai), Cafe Bean Garu (Powai and Kurla), Indian Art Café (Hyderabad), Dr. Art+Design (Mumbai) and Le Sutra (Mumbai) – India’s first Art Hotel• Key player in the marketing and launch of Out of the Blue Powai and Café Bean Garu Powai including ideation, planning and execution of strategies• Social media ideation, planning and initial execution for 4 out of 5 brands mentioned above• Handled all Marketing, PR and writing requirements for above mentioned brands. Also helped conceptualize many events for the restaurant like screening of the first World Cup series at Out of the Blue, the Kingfisher Bazaar, Vallonne Wine appreciation workshop, Women’s day and many more Show less

Serviced 6 clients namely State Bank of India (SBI), Standard Chartered Bank (SCB), National Commodities and Derivatives Exchange (NCDEX), SBI Capital Markets (SBI Caps), SMC Global and Jaypee Capital Services. Handled all PR related activities, including strategy and analysis

Mumbai Area, India

• Handled the flagship event of 360 Degrees – Jimmy Carter Work Project and further took charge of the entertainment aspect of the event in the form of Assistant Manager of Entertainment• Conceptualized various new systems in departments such as event brainstorming and planning, vendor management, execution and review• Performed copywriting functions for various events within the company and freelance assignments

Masters In Commerce, Business, Management, Marketing, And Related Support Services, 60

Activities and Societies: Topped the term for M.Com Part I in the year 2012 at L.S. Raheja College of Arts and Commerce

Post Graduate Diploma In Public Relations And Corporate Communications, Communication And Media Studies, A

Activities and Societies: • Graduated top of class and was awarded the ‘Best PR student of the year 2009’ • Devised and budgeted a full.

B.Com, Accounts, Organisation Research, A

Activities and Societies: • Director, Club Service in the Rotaract Club of Narsee Monjee College • Editor of the College Magazine.

Diploma In Event Management, Event Management

High School, Commerce, Science

Activities and Societies: Model United Nations, Debate cum Elocution Team, School Council, Dance Committees, Singing Committees, Art.

Junior School, English