- Supporting the Global Research & Center of Excellence and Commercial Capabilities team through qualitative mapping, ethnographic efforts market research, translating in diverse personas, market segmentation, quantitative assessments, customer journeys, toolkit design toward building strategies, roadmaps, and pathways throughout KC/KCP.- Collaborating with SMEs of Customer Market and Intelligence, Product Development and Innovation, Service, Design, and Marketing Teams in providing recommendations and helping influence strategic decision-making, with the ability to utilize data and insights to support decisions.- Assisting in developing and implementing customer listening channels, such as relationship and transactional surveys, to develop an understanding of customer sentiment related to KCP products and services.- Providing day-to-day support and direction in the technical implementation of listening channels in the platform and by collaborating with integrated platforms’ support teams.- Analyzing customer feedback results across global regions, identify trends and improvement opportunities, and performance against ongoing improvement initiatives.- Developing robust learning plans and communications regarding customer experience and insights and outcomes to a network of stakeholders across the globe.

Led customer experience and market research as a part of Global Customer Insights and Product Innovation team(s) to facilitate data driven business decisions.Supported Design and innovation through market research, qualitative mapping, ethnographic efforts translating in diverse personas, market segmentation, customer journeys, toolkit design toward building strategies, roadmaps and pathways throughout KC/KCP.Collaborated with subject matter experts teams of Customer Market and Intelligence, Product Development, Service, Design and Strategy and Voice of the Customers in internal and external business prioritization activities.

- Assisted the Head of Innovation on Design Thinking and Gamification projects for The Coca Cola Company (TCCC-KO)- Conducted research and market needs analysis, behavioral studies, mapped trends that adhered to the transformation of TCCC.-Created and organized creative workshops that helped in the behavioral mapping as a part of project requirements, as well for internal and external client participation and engagement as a part of study.-Designed Survey, Interview Protocols and detailed reports with diverse scalable recommendations.-Interviewed varied stakeholders of KO to facilitate the project opportunities and curate new initiatives within the company.- Designed new internal products and services for the company as well as for TCCC- Developed and implemented prototypes and solutions in projects with the stakeholders at TCCC- Strategized a customizing user experience for the organization to expand into the different marketAdditionally:- Identified and reported on business opportunities in target markets, and understanding innovation practices within fortune 500 companies.-- Supported on building and presenting business proposals to clients in the FMCG, Finance, Insurance, and Banking domains to name a few.

•Collaborated with Senior Product Manager in technical research to ensure technical feasibility and solution management activities.•Responsible for writing User Journeys, Requirements, Task flows, and Information Architecture content for different digital products.•Led and assisted the Design team in creating web and mobile application prototypes•Updated and communicated design feedback to the designer using different Design tools •Assisted in the design phase of the prototype process as well as streamline and optimize the product road mapping.Reviewed and ensured client feedback for design iterations and future development using agile tools•Assisted with quality control on final product designs and technical requirements to ensure they meet internal and client expectations

•Researched, designed UI/UX solutions for Google to educate and train Googlers on designing for inclusivity.•Led cross-functional team of 18+ members in data collection, synthesis, and user testing for various concepts that apply to, can be used by, and resonate with people of all races, abilities, socio-economic backgrounds, and education.•Collaborated with googlers and leaders at other tech-giants to evaluate and validate solutions for further development

Contribution: (Product Owner)•Design Research, Critical and Analytical thinking•Product Design and Development from scratch (UI/UX Design/Research)•Business Protocols and Strategy•Administrative and Service Framework•Agile Tool Interactions and Sprint Design•Price Plan and Revenue Recommendation •Brand Marketing and Launch Strategy•Customer Acquisition Channels and Financial Projections

Contribution: (Product Lead Owner)•Applied User-centred design approach to facilitate the consumers with the best product experince via mobile and web application.•Syntheised data and visualized user insights through user persona, empathy maps, experince maps, etc.•Showcased product features (UI/UX) through user journey maps/service maps and feature prioritization maps etc•Utilized Agile and Lean UX Frameworks to Ideate and develop design concepts and frameworks.•Generated Business Model and recommended revenue channels for the brandSCAD collaborated with the National Society of High School Scholars (NSHSS) to assist in the research and develop concepts for a student to student tutoring platform from scratch that incorporates UI/UX, branding, marketing, and technical development of this new platform.

•Proposed and Strategized products, mapped trends for the customers and clients based on consumer-driven research in the Luxury Bespoke Industry.•Constructed personas, storyboards, task flows, wireframes, and high-quality visuals for the website.

•Collaborated cross-functionally with mentors, students, and artists from a myriad creative disciplines by conducting workshops to study behavior and their user journeys. •Researched and identified problems faced by the users through stakeholder talks, contextual inquiry.•Built strategies by grasping the user experience in order to bridge the gap between different design disciplines by connecting them through one common online platform. •Collaborated with technical and creative people of the organization to propose and design (UX) different features for the digital platform.

Contribution and Responsibilities towards:Apparel Online IndiaApparel Online Bangladesh Apparel Online Vietnam •In charge of the Value-Addition, Fashion Business and Tex-File sections of the Editorial and Digital Platform.•Generated Market and Consumer reports for the feature covering various textile techniques, trend directions and export business for the Industry Apparel Export Industry.•Responsible for user research, conceptualization and interactive wireframes of the website.•Developed visual content for the editorial, website and Social media handles.

Contribution to Fashion Forward Trends:-Research and analysis of the existing fashion stories and generating content on the lines of fashion and the latest trends in the market.-Added directions to the trends thereby creating valuable and authentic information for the industry.-Researched and conceptualized, runways and trend reports for Menswear and Womenswear for different seasons. -Responsible for content strategy and generation of the website, Social Media Handles and bi-weekly newsletter for designers and exporters covering color stories, silhouettes, embroideries and moods and inspirations for the coming seasons.-Ensured to cover various stories and patterns that revolve around the universe to come up with the idea of mega to streamlined trends. Research and analysis of the existing fashion stories and generating content on the lines of fashion and the latest trends in the market.generating content on the lines of fashion and the latest trends in the market.•Added directions to the trends thereby creating valuable and authentic information for the industry.-Handled runway analysis and editorial reviews for fashion weeks across the globe(London, New York, Paris, Milan, WIFW). -Curated reports and feature articles-designer interviews, trend stories, street style features.-Built contacts and engagement strategies on LFW and AFW SS17 thereby generating business and fashion stories.-Generated content for FFT’s bi-weekly newsletter for designers and exporters covering color stories, silhouettes, embroideries and moods & inspirations for the coming season.

Responsible for the content development of the Online PlatformCurating trend, consumer and market reports facilitating different stakeholders.Collaborated with different teams (Graphics, Editorial, Content, UX, and Marketing) to strategize in building a user-friendly and more visually appealing interface for the clients and users.

Clients: Disney, Vogue, Yash Raj Films, Hindustan Unilever, Nat Geo to Conde Nast. •Conducted Interviews and workshops to understand market behavior as well as to identify pain points of the startup culture. •Co-ordinated with the customers, clients, vendors, and consultants and reviewed day to day progress.•Strategies and Content for Brand Promotion and Identity via storyboards, mockups, and creatives for client presentations.

•Responsible for user experience research, concept designs of interactive wireframes to design a free Open source ERP system for an educational Institute.•Researched and identified problems faced by the employees through stakeholder talks, contextual inquiry to design a free Open source ERP system for an educational Institute. •Constructed personas, storyboards, task flows, wireframes, and high-quality visuals for desktop and mobile•Generated Ed-Tech Trend Reports and Research Papers facilitating healthy learning experience in Educational Institutes utilizing methods like interviews, shadowing, participation studies, focus groups with the stakeholders.

Contributed as a financial analyst,.-Conducted market surveys, in-depth personal telephonic interviews in order to assist the customers to plan their financial life. -Designed a medium called F.N.A form to empathize, and extract people's financial potential and monetary needs through FNA form.-Proceeded by allowing the customers with the most appropriate policy based on FNA results and counseling sessions.-Allotted 7-8 policies in a duration of 2 months.