Senior Associate Business Analytics
CurrentLeveraged data-driven insights to identify untapped market opportunities and drive strategic decision-making. Conducted comprehensive customer analyses to understand customer behavior, preferences, and pain points. Developed and implemented innovative data analytics solutions to optimize business processes and improve operational efficiency. Collaborated closely with cross-functional teams to translate complex data into actionable insights that informed business strategy. Successfully executed various data-driven projects, including ABM Project, Peak Matrices Campaign. Proficient in relevant data analysis tools and techniques, e.g., Excel, SQl, Tableau, Power BI