As a Digital Marketing Associate at BurgerMan, I played a pivotal role in driving the brand's online presence and enhancing customer engagement. My responsibilities included:1.Social Media Handling:Managed and curated content across various social media platforms to ensure a engaging brand image.2.Social Media Content Creation:Developed creative content, including graphics and videos to resonate with the target audience.3.Marketing Campaign Creation:Planning, and execution of marketing campaigns to drive brand awareness and customer acquisition.4.Campaign Planning & Activation:Developed strategies for marketing campaigns, overseeing their seamless activation to maximize impact.5.Social Media Calendar:Established and maintained a social media calendar to ensure a consistent and strategic online presence.6.Ads Budgeting:Managed and optimized advertising budgets for individual outlets, ensuring cost-effective campaigns.7.Social Media Ads:Formulated advertising plans on platforms like Meta and Google, leveraging targeted advertising to reach specific audience segments.8.Ads Spends Analysis:Conducted thorough analysis of ads spends, identifying key performance indicators and areas for improvement.9.Ads Data Metrics:Utilized data metrics to track the performance of ads campaigns, optimizing strategies based on real-time insights.10.Influencer Marketing:Connected with influencers to promote BurgerMan and drive foot traffic to the restaurant.11.Product Shoot Planning & Execution:Orchestrated product photo shoots to showcase menu items, ensuring high-quality visuals for marketing.12.Packaging & New Product Ideation:Contributed to packaging design and actively participated in brainstorming sessions for the ideation of new products.Through my tenure at BurgerMan, I honed my skills in digital marketing, strategy development, and creative content creation, contributing to the growth and success of the brand in the competitive food industry.

As a Digital Marketing Trainee at Siam Computing, I played a pivotal role in elevating the company's online presence and ensuring effective marketing strategies for our projects. Here's a snapshot of my key contributions:1. Social Media Handling:Managed Siam Computing's social media profiles across various platforms, ensuring consistent brand messaging and engagement with the target audience.2. Social Media Content Creation:Developed content to enhance brand visibility and resonate with our audience, resulting in increased user engagement and brand awareness.3. Marketing Campaigns:Conceptualized marketing campaigns that aligned with the company's goals, driving user acquisition and engagement.4. Social Media Calendar Creation:Established an organized and strategic social media calendar to ensure a consistent online presence, optimizing content delivery for maximum impact.5. Ads Budgeting & Planning for Meta & Google:Managed and allocated advertising budgets effectively, optimizing campaigns for both Meta and Google platforms to maximize ROI and reach the target audience.6. Ads Spends Analysis:Conducted thorough analysis of advertising spends, identifying key performance indicators and areas for improvement to enhance the efficiency of future campaigns.7. App Launch Planning & Social Media Promotion:Coordinated and executed the launch of new apps, coordinating marketing efforts across social media platforms to generate buzz and drive downloads.In this dynamic role, I honed my digital marketing skills, leveraging data-driven insights to optimize campaigns and contribute to the overall success of Siam Computing's app development endeavours.

During my MBA major internship, I spearheaded a comprehensive marketing research study focused on the Sriperambudur region. The primary objective was to gain insights into the medical facilities available for both emergency cases and routine medical care.Key Contributions:1. Market Analysis:Conducted an in-depth analysis of the healthcare landscape in the Sriperambudur region, evaluating the strengths and weaknesses of various hospitals. Investigated and identified the factors influencing patients decision-making processes when choosing a hospital. Explored aspects such as reputation, service quality, and accessibility.2. Competitive Landscape:Analysed the competitive landscape to understand the market positioning of both established and emerging healthcare providers. This included assessing their marketing strategies and service offerings. Identified and documented emerging trends in healthcare marketing, recognizing the shift from service providers' dominance to the preferences of service seekers.3. Strategic Recommendations: Developed strategic recommendations based on the study findings to help hospitals enhance their marketing strategies, improve patient satisfaction, and effectively communicate their value proposition.4. Data Collection and Analysis:Executed a robust data collection process, utilizing both quantitative and qualitative research methods. Analysed data using statistical tools to derive meaningful insights.5. Report Development:Compiled and presented a comprehensive report summarizing the study's findings, insights, and recommendations. The report served as a valuable resource for hospitals aiming to refine their marketing strategies.This internship experience has honed my skills in market research, data analysis, and strategic planning within the healthcare sector.

During my MBA academic period, I had the privilege of managing the official Instagram page for SRM Department of Management Studies (DoMS) Vadapalani. In this role, I successfully executed Instagram paid campaigns, strategically planned compelling content, and spearheaded promotional activities for various events. Key Achievements:• Orchestrated impactful Instagram paid campaigns to enhance brand visibility and engagement.• Developed and executed a comprehensive content plan that resonated with the target audience and showcased the unique aspects of SRM DoMS.• Spearheaded promotional activities for events, resulting in increased attendance and heightened enthusiasm among the student community.• Collaborated with cross-functional teams to ensure seamless execution of social media strategies.Skills Demonstrated:• Social Media Management: Successfully managed the SRM DoMS Instagram page, ensuring consistent and engaging content.• Campaign Execution: Implemented effective Instagram paid campaigns to drive brand awareness and engagement.• Strategic Planning: Developed and executed a content plan aligned with the brand's objectives and target audience.• Event Promotion: Led promotional activities for events, contributing to increased participation and overall success.This experience allowed me to leverage my strategic thinking, creativity, and collaborative skills in a real-world setting, contributing to the overall growth and prominence of the SRM DoMS brand on social media.

I had the opportunity to contribute significantly to various facets of the business, gaining valuable hands-on experience in marketing, sales analysis, and e-commerce operations. Here's a snapshot of my key responsibilities and achievements:1. Website Management:Spearheaded seamless website operations, ensuring optimal user experience and content relevance.2. Social Media Content Creation:Crafted engaging and impactful social media content to enhance brand visibility and audience engagement.3. Excel Dashboard Development:Engineered an advanced Excel dashboard, enabling real-time identification and analysis of key marketing and sales metrics.4. Sales Analysis:Conducted comprehensive sales analysis, identifying trends and opportunities to enhance overall revenue performance.5. Influencer Marketing Collaboration:Orchestrated successful collaborations with influencers by coordinating closely with the marketing team, amplifying brand reach and engagement.6. E-commerce Platform Backend Management:Managed the backend operations of prominent e-commerce platforms, including Shopify, Amazon, and Flipkart, optimizing product listings and ensuring seamless transactions.7. Google Ads and Analytics Proficiency:Acquired expertise in Google Ads and Google Analytics, leveraging data-driven insights to refine digital marketing strategies.8. Product Launch & Campaign Support:Collaborated with the marketing team in executing strategic product launches and dynamic social media campaigns, contributing to successful brand positioning.This immersive internship experience enhanced my proficiency in diverse aspects of digital marketing, e-commerce management, and data-driven decision-making. Excited to leverage these skills in future roles!