Strategic consulting projects for the TATA Group with the leadership team. Sector: Consumer and Retail- Market sizing, analysis of voice of customer & unit economics improvement across levers for a market leading unicorn startup- Organization transformation for a ~1K Cr annual revenue org. aiming to scale multi-fold in the short-medium term - collaborating with cross functional teams across supply chain, product development, finance, sales, services and human resources- Category expansion strategy via inorganic growth levers- Profitability improvement across levers for a leading retailer- Store transformation strategy across 500+ stores Pan-India

Role & Responsibilities- Led Category Growth for Metro & Local Bus Tickets across India- Identified & helped address user pain points; led ATL/BTL campaigns (In-app/OOH/Radio/Print, etc)- Uncovered data-led insights which led to development & execution of overall strategy for the categoryAchievements- Promoted in 9 months with performance being rated as “Exceeds Expectation”- Launched digital intra-city bus ticketing in 4 cities – led multiple growth campaigns to create user adoption

Fireside Ventures is an early stage Venture Capital Fund which is leading the Digital-First Consumer Brand story in India. My internship was extended to 4 months during which I experienced from close quarters a paradigm shift in the business world (COVID induced). My responsibilities included: 1. Direct to Consumer (D2C) Benchmarking across portfolio companies: – Collated and analyzed various metrics across the entire digital marketing funnel for portfolio companies to identify the areas of improvement for each company. – Created category specific metrics, which can be used by the companies to benchmark themselves.2. Investment Thesis: – Helped build out an investment thesis for “Immunity” based products. Identified the relevant trends, product claims and profiled interesting start-ups in this space, both domestic and international.3. Deal Diligence: – For a deal in progress, helped do customer research and data mining to identify the key reasons for purchase by the consumers and their reasons for shifting from other brands to the target. 4. Scoping performance marketing agencies:– Helped in identifying and vetting new marketing agencies, which can be used by portfolio companies. Did an analysis to identify differentiation between various agencies and recommended agencies for specific needs of portfolio companies.5. New Product Development Pipeline– Helped analyze latent opportunities and expand the product range for a portfolio company seeing exponential growth. - Analyzed product features of competitor apps and gave recommendation on features to be included in the app to be launched.

- Consulting projects which ranged from new product launches, portfolio strategy, defending market share of market leader, DTC campaign messaging strategy, etc - Won the Hi5 award, awarded to the top 7 consulting projects worldwide at ZS.- Designed and analyzed market research study to gauge attitudes and behaviors (both qualitative and quantitative analysis) - Integrated secondary data metrics to study past behavior of different customers - Leveraged analytical tools for market segmentation to drive customized marketing strategy- Presented actionable insights to drive implementation at each customer touch point

- Attended fund manager meets, tracked mutual fund performance and equity/debt portfolio - Converted 7 new clients by understanding customer needs and recommending suitable financial plans - Received incentive for exceptional performance and a Pre-Placement Offer(http://www.armstrong-cap.com/)