Analytics Team

During my internship at Amazon as a Business Analyst, I had the opportunity to work with two teams within the Returns Reduction Program. In this role, I utilized my skills in data extraction, analysis, and visualization to drive insights and provide valuable visibility on key metrics.One of my primary responsibilities was to perform data extraction exercises using SQL. I collaborated with subject matter experts (SMEs) to conduct deep dives into the data, identifying patterns, trends, and areas for improvement. To provide a consolidated view of important metrics, I built interactive dashboards on Quicksight. These dashboards served as a centralized source of data, offering comprehensive insights into the team's performance and trends. They allowed business leaders to quickly assess the team's progress and make informed decisions based on real-time information. This initiative led to a significant decrease of manual touchpoints by 65% and saved 83% of time and effort, ultimately optimizing operational efficiency.In addition to data visualization, I presented performance reports to business leaders using these informative dashboards. By synthesizing complex data into user-friendly visualizations, I effectively communicated the team's achievements and contributions. This facilitated a better understanding of the team's progress, challenges, and areas of focus, enabling stakeholders to take appropriate actions to drive further improvements.Furthermore, I had the opportunity to work on analyzing the returns within the shoe category. This involved examining customer reviews and return comments, conducting physical-store experience assessments, and performing competitive analyses. Based on the insights derived from these analyses, I collaborated with the team to develop a solution. We tested the effectiveness of the solution by conducting a pilot project in the US marketplace.

During my tenure at KiAM, I had the opportunity to work on a project for our client, Style Union, a retail store chain. As part of my role, I was involved in analyzing Energy Monitoring Data across 25+ Style Union stores. Using MS Excel and SQL, I delved into the data, identifying trends, patterns, and opportunities for energy optimization.To effectively communicate these insights to the stakeholders at Style Union, I employed data visualization tools such as Google Data Studio and Tableau. Through the creation of visually appealing and informative dashboards, I presented the findings in a clear and concise manner. The visualizations highlighted the optimization possibilities by utilizing people counting machines, energy usage patterns, and temperature monitoring solutions. This enabled the stakeholders to make informed decisions and implement strategies to save energy and reduce costs.Additionally, as part of the project, I collected electricity tariff data from various electricity boards in India. This comprehensive data collection effort allowed us to have access to updated information on electricity rates across the country. To streamline data management, I created a centralized database to store and organize the tariff data. This database served as a foundation for providing proactive electricity bill generation every hour to the stakeholders. Furthermore, it prepared us to extend our services to customers across PAN India efficiently.Working on this project at KiAM provided me with valuable experience in analyzing energy monitoring data, utilizing data visualization tools, and contributing to energy optimization efforts for our client, Style Union.

Using smart textile to alleviate back pain and improve posture caused due to nature of work in the 21st century. Primarily targeting Indians below the age of 35 who work in IT and BFSI sector to begin with.

During my internship at IAM as a Marketing and Sales Intern, I had the opportunity to contribute to various aspects of the company's marketing and sales efforts. My role encompassed creating content for the website, developing brochures using Canva, generating leads through IndiaMart, and fostering team spirit through organizing an office event.One of my key responsibilities was creating content for the company's website. I engaged with various stakeholders to gather information and insights, ensuring that the content accurately represented the company's offerings and values. By effectively communicating the company's unique selling points, I aimed to attract potential customers and drive engagement on the website.In addition to website content, I utilized Canva to design brochures for marketing initiatives. These brochures served as impactful marketing collateral, highlighting the company's products or services in a visually appealing manner. Through thoughtful design and clear messaging, I aimed to capture the attention of potential customers and leave a lasting impression.To generate leads, I leveraged IndiaMart as a platform to reach out to potential clients. I made initial sales calls, engaging with prospects to understand their specific needs and requirements. By actively listening to their challenges and goals, I was able to effectively connect them with the appropriate Business Development Manager who could provide tailored solutions. This approach allowed for personalized interactions and increased the chances of successful lead conversions.In an effort to foster team spirit and improve engagement within the office, I assisted the leadership team to organize an office event. This event provided an opportunity for team members to bond and build stronger connections, ultimately enhancing overall teamwork and productivity.

Attained the Golden Level certificate for effectively leveraging social media platforms to promote Vista 2021 events at VIT, resulting in significant engagement and attendance.

During my internship at PROTAL, a VIT Incubated Startup, I had the exciting role of Head of Marketing Communication. In this position, I undertook a range of responsibilities that allowed me to contribute to the growth of the startup.One of my main achievements was the creation and nurturing of a vibrant community on platforms like Discord and Clubhouse. Our focus was on driving customer engagement by organizing events and workshops with notable celebrities such as Sushil Ghunawat. These events not only attracted a wider audience but also provided valuable insights and knowledge to our community members. By facilitating coordination between the marketing initiatives and the outreach and content writing teams, I ensured a cohesive and impactful marketing strategy.As a result of these efforts, our marketing initiatives gained significant traction. We were able to amass a following of over 300 followers on LinkedIn and 100 followers on Instagram. These platforms became effective channels for us to communicate and connect with our target audience, driving brand awareness and engagement.In addition to my marketing responsibilities, I was actively involved in the hiring process for the startup. This gave me the opportunity to contribute to the growth of the team and ensure that we had the right talents to drive the company forward. Being involved in the early-stage development of the startup allowed me to witness and contribute to the success of PROTAL.Throughout my internship, I gained valuable experience in marketing communication, community building, event organization, and team development. It was an enriching opportunity to contribute to the growth of a startup and witness firsthand how strategic marketing initiatives can drive engagement and brand awareness.

During my sales internship at Unschool, I had the exciting opportunity to actively engage in selling Unschool courses to students at VIT. This role required me to actively market the courses on Instagram and personally connect with potential customers to convert them into paying customers.One of my primary responsibilities was to promote Unschool courses on Instagram. Leveraging my marketing skills, I created compelling content and strategically targeted the student audience at VIT. By highlighting the value and benefits of Unschool courses, I aimed to capture the interest and attention of potential customers.To further drive sales, I personally reached out to leads and engaged in one-on-one calls with them. Through these conversations, I took the time to understand their specific needs, address their concerns, and provide detailed information about the courses. By establishing a personal connection and effectively showcasing the value of Unschool courses, I aimed to build trust and persuade leads to make a purchase.Through my efforts, I successfully converted 10 leads into paying customers who purchased the courses from the Unschool platform. This achievement not only demonstrated my sales skills but also showcased the appeal and effectiveness of Unschool courses to the student community at VIT.During my sales internship at Unschool, I gained valuable experience in sales and marketing, customer engagement, and conversion. This hands-on experience allowed me to sharpen my communication skills, build relationships, and effectively promote and sell a product. I also learned the importance of understanding customer needs and providing personalized solutions to drive sales success.

I got an opportunity to improve my persuasive skills as my responsibility was to promote International MUN and to get maximum registrations for that event. It certainly helped me improve my communication skills since I was talking to a lot of people on daily basis. This was different experience as MUN was conducted online for the very first time and it was great to be a part of it.

I learned Basics of Marketing Management and got familiar with the terms that are often associated with Marketing. It was very interesting to understand concepts like Market Research, Market Mix, Retail markets, Digital Marketing, SEO, SEM, Analytics etc. I also did a capstone project applying the theoretical concepts to design a product.