• Led experimentation strategy and process to increase conversation rates in purchase funnel• Launched redesigned omni-channel site to improve customer experience, acquisitions, and purchases• Enabled marketers to self-service content creation through site re-architecture

• Drove automation/personalization roadmap of Insider, providing customers with what’s new and interesting through shopping/digital benefit recommendations, updates, tips, and guides• Optimized email newsletter to curate content for each customer, replacing manual one-size-fits-all curation• Designed platform enabling marketers to self-service article creation and leverage automation/personalization

• Developed go-to-market strategy to introduce new IMDb mobile web app in India to increase daily active users• Evaluated smartphone industry in India as a target for growth for IMDb and recommended change in mobile strategy towards customers in all growth markets• Identified and unblocked from barriers to adoption for mobile apps in India

• Launched new print product with content focused on innovation spanning multiple sectors, welcoming new segments of advertisers who previously did not spend in WSJ properties• Trained and supervised analysts in negotiating, creating pricing models, and assessing growth opportunities while serving as strategy lead for global advertising• Managed global sales teams through long-term negotiations with large-spend clients to increase print market share

• Developed pricing packages for a new real estate section across multiple platforms (print, online, mobile, and video)• Improved sales performance measurement and instant reporting by creating a budgeting model to accurately allocate sales goals across 300 sales reps

Advised leading financial institutions and multi-business clients through spend management analyses to reduce costs and improve operational and IT infrastructure