Accelerating growth and integration for UM APAC, one of the world's largest and most successful marketing consultancies; by building a connected network and expanding the UM business in the industry. UM APAC has continued to sustain a progressive momentum over the years, which has seen us climb five ranks in five years to #2 in APAC, and seven ranks in five years to #1 in SEA, in the 2022 December published RECMA Global Network Diagnostics report. We have also celebrated many agency awards and accolades including Best of the Best Media Network: Asia Pacific at the 2020 Campaign Global Agency of the Year Awards, Best Media Network at the 2020 & 2021 Campaign Asia Agency of the Year Awards, GOLD Consultancy of the Year at the 2022 Campaign Asia Agency of the Year Awards, and GOLD Content Marketing Agency of the Year at the 2020 Campaign Asia Agency of the Year Awards. Personal achievements include winning APAC Agency Head of the Year at the 2019 Campaign Asia-Pacific Awards, as well as being appointed as Media Jury President at Spikes Asia 2022.

Spearheading and transforming IPG’s media and digital companies i.e. Universal McCann (UM), Initiative, Reprise, Cadreon and Society; by driving growth, innovation, and future proofing IPG with a high-performance culture. Key achievements include winning over 33 new clients over the first 18 months and putting IPG Mediabrands on the map by winning Media Agency Of Year 2017 at Campaign Asia Greater China Awards.

Within GroupM, I cultivate substantial partnerships with General Management, Digital Investment and Business Development for the world’s largest advertising media company. Vietnam and Indonesia are fastest-growing global markets (Vietnam - 90 million and Indonesia – in excess of 265 million consumers). GroupM is the largest agency group in these countries, and has over 50% market share (RECMA) with 850 advertising specialists in Mindshare, MediaCom, MEC, Maxus, Xaxis, Light Reaction, GroupM Connect and Click Media. Exceptional Advances Made:Increased Vietnam’s PBT significant in 2014 and 2015. Integrated largest Vietnamese digital and social media agency, acquired by WPP in 2014.Relaunched GroupM’s programmatic business unit, Xaxis and achieved high revenue growth. Designed Data Management Platforms (DMP) product supporting 32 million unique profiles. Spearheaded Mobile Performance Marketing Unit, exceeding annual revenue forecast within two months.Drove digital operational business and aligned processes with internal IT system launch. Innovated new Business Intelligence unit with a Business Consultancy product.Refocused HR to strengthen digital talent pool with the design of a 10-session Digital Academy for 70 staff members.Designed and launched Digital Performance unit GroupM Connect Vietnam (Search, Social and Programmatic). Led digital transformation of preplanning video/TV system launch to express digital benefits. Digital spend increased to 20% in two years from 6% of total media expenditures.Garnered nomination for Excellence Award in GroupM APAC and awarded Country of Year in GroupM APAC.

Lead as Ambassador for mobile development within world's fastest-growing mobile markets. Promote initiatives to drive increased commercial mobile use.• Present industry events oration and serve as mobile start-up company subject matter expert.• Joined as Mobile Award Show Jury Chairman - Smarties in 2014 and 2015.

Joined General Management, Business Development, Innovations and New Business at global digital agency, Isobar with 4,000 working members in 70 locations across 44 markets. Isobar incorporates creative, strategic, technology and brand commerce expertise into dynamic business brand transformation. Nordic markets clients inclusive of LEGO, Adidas, Netflix, Google, Mondelez, Huawei, Kellogg's and P&G.Significant Contributions: Managed 110 digital pioneers across four Nordic markets in Denmark, Sweden, Norway and Finland.Redesigned three markets to achieve profitable Nordic Isobar region.Won LEGO, Mondelez and Huawei at a Nordic level.Chosen as one of 14 international Aegis Media CEOs to participate in Dentsu DMI global. session in Tokyo, the Aegis Media and Dentsu integration.CEO at Isobar Denmark, 2011 – 2013‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾Established Denmark Isobar, expanding revenue exceeding 150% over three years.Garnered recognition as outstanding digital agency, winning four Digital Awards.

Worked with business development and in charge of digital media across Dentsu Aegis Network in Denmark that is one of the largest multinational media and digital marketing communications Groups in the world with 23,000 people across110 countries. The groups main companys in Denmark are Isobar, Carat, Vizeum and iProspect that services the clients with communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. Developed and implemented one of the first Programmatic Trade Desks that became a competitive advantage and improved Dentsu Aegis Network revenue in Denmark.Created and launched Dentsu Aegis Network Academy for clients in 2011 - an important Academy of Dentsu Aegis Network and has been rolled out across the 4 Nordic markets.

I enjoyed the pleasure of serving as an external lecturer at one of world’s leading business schools. Educated and trained a large number of the marketing students in Denmark in innovation, digital advertising, and media at the Master Degree in Media Strategy and Media Planning.

Liaised with management, digital strategy, new business and business development at the largest Media Agency in Denmark. Developed Carat into largest Danish media agency with a market share of 19% and earning Best Media Agency in Denmark Award three years consecutively.Raised Aegis Media digital market shares to 35%, and increased digital team by over 300% in two years.

Turnaround of a broken and financially bleeding Digital agency that Aegis Media bought in 2007.Merged Suddenly CPH into Isobar.Played a key role in winning the National Danish Lottery. The biggest Client Pitch in Aegis Media Denmark and in Danish history.

Led digital group to achieve Media Agency of the Year for 2005, 2006 and 2007, having created strategic information technology.