I'm responsible for developing and implementing strategies to generate leads and revenue for the company. I work closely with the sales and marketing teams to align efforts, and use data and analytics to measure and improve performance. Also designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.

• Good knowledge of primary research• Hands on experience in using online research tools (Linkedin, Zoominfo, Bloomberg, Hoovers,Manta, Mailtester, verifyemailaddress.org, Never Bounce ) to retrieve contact information of prospects• Knowledge and experience with B2B Database & Direct Marketing CRM practices• Ability to manage multiple campaign requirement in the stipulated time• Computer literate with good MS excel knowledge and internet browsing skills• Researching prospect client details over the web and confirm full contact details• Qualifying the contacts/prospects are relevant to the event/conference• Verify that all the data collected is correctly entered and in the correct field• Be familiar and understand about the topics of the events, targeted industry and job titles• Ability to meet set targets on a daily and weekly basis

I generate lead opportunities using secondary research. Manage, nurture and convert leads into sales opportunities and to Identify strong potential prospects using initiative and creativity. And Route qualified and appropriate leads to the sales team for further closure.