Marketing Specialist
Current• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.• Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.• Increase online traffic of company Amazon and Shopify stores through various social media platforms, including Facebook… Show more • Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.• Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.• Increase online traffic of company Amazon and Shopify stores through various social media platforms, including Facebook, Instagram, Pinterest, TikTok, and more. Show less