• Played the role of a brand custodian, ensuring brand compliance by supervising all marketing materials, corporate presentations, and campaigns as per the brand and regulatory guidelines. • Led the company's rebrand exercise from conceptualisation to actualisation, including the launch event. Coordinated with multiple stakeholders involved in transitioning the brand. • Managed PR and Advertising agencies. Delivered media plans, briefing materials, and releases and coordinated the CEO's interactions with the Media. • Developed and managed marketing collaterals, including brochures, flyers, presentations, media kits, annual reports, etc. • Created engaging campaigns for Social Media to effectively boost brand visibility. • Managed and executed corporate events, sponsorships, and roadshows for the company’s promotion and enhance brand reputation. • Relationship management with external stakeholders through periodic emails highlighting the company updates. • Planned and supervised the enablement of complete functionalities of the Northern Arc website and ensured on-time updates of critical information along with the latest news and events.

• Assisted the Vice President in developing communication strategies of the organisation.• Engaged in the Re-brand initiative of the IFMR Trust group. Coordinated with multiple internal and external stakeholders involved in the brand change.• Provided assistance in areas of company's investor relation activities.• Responsible for preparing communication materials for executives for attending media interviews.• Prepared flyers and teasers for the launch of new products.

• Started out as an account executive, got to be a part of award-winning and integrated campaigns as well as the opportunity to execute campaigns end to end and delve into planning. • Worked with the team on various successful business pitches and product launches by being part of the strategy building and ideation process for clients like, Sprite, Uber, Gulf Oil, Dheepam, and Ananda Vikatan to name a few. • Drafted questionnaires and conducted market research as a part of formulating an ad campaign.• Conducted online contests for social media engagements for Chennai Super Kings, an IPL franchise.