Aakriti Agarwal Email and Phone Number

Strategic leader with a proven track record in launching innovative coaching programs, managing marketing operations, and enhancing brand credibility. Expertise in digital marketing, website management, creative visualization, event coordination, vendor/client relations, sales outreach, and content marketing.

• Content: Writing and proof reading of all kinds of thought leadership articles, case studies, newsletters, brochures, blogs to go on various channels like internal communications, external publications and as website content. • Social Media: Handling social platforms of the associated firms of Mphasis, handling multiple accounts in sectors of Mortgage, Insurance and Healthcare • Prospective Business Visits: Executing and coordinating the prospective client’s visit to the India offices, managing it end to end which involves event management, presentations, branding, logistic management etc. This provides a lot of in-person and on-ground exposure to the pre-sales scenario.

*Content: From Thought Leadership Articles to Blogs, Lead Generation Campaigns to Fun & Frolic Career Blogs, I have covered it all @DigitalRisk - The Content bit extended to proofreading pieces for leadership members, creating marketing collateral, drafting website content and social media, email marketing too. *Social Media: From handling company's social platforms like Facebook, Twitter, LinkedIn etc., the best experience remained in exclusively handling the top level hierarchy's social accounts. Gave a very good sense of tone variation which is required from every individual's perspective. *Research: Versatile experience in research domain where it ranged from creating talking points for the executive with a grand TV channel to helping with creating database or market studies etc. *Business Proposal Writing : Tremendous experience by working directly with the SVP and CEO levels to create and work on certain business proposals and presentations. *Vendor Management: With exposure to dealing with various associations and vendors , had a great know how of how different vendors work in and outside India. Overall an amazing experience working in US culture and having so much new to explore.

Ø Product Development: Establishing TM right from an idea on paper to an alive and kicking website – Active participation in Product Development and Business Insights. This included a lot of interaction with the technical team, doing research and market survey activities for developing a user-friendly website.Ø Business Acquisition: Been part of the team responsible for designing strategies to get more business onboard, Acquiring Sellers and Planning and executing events (both online and offline)Ø Social Media Marketing Manager:· Designing & executing Marketing Budgets for the project· Designing Social Media Campaigns· Sole responsibility for all kinds of Online Advertising (Mainly Facebook and Google AdWords)· Supervising the Marketing Team- Managing the social media presence on a daily basisØ Ad Designing: Ideation and delivery of the ads – Coordination with the creative/designer teamØ Content Manager: Sole responsibility for supervising all the content – both website and creative content, Personal forte in writing Edutainment BlogsØ Vendor Management: Coordinating with all the related vendors and consultants

Ø Social Media Marketing Asst. Manager:· Social Media Campaign designing and execution· Regular maintenance of social media presenceØ Marketing Communication:· Email Marketing Campaign designing and execution· Press Releases· Events (On Ground) planning and executionØ Ø Customer Support:Ø Ø Content Writing: Blogging, Marketing campaign content and Website & SEO contentØ Ø Vendor Management· Coordination with Advisors on Board which included celebrities like Irshad Kamil, Pankuj Parashar, Anurag Kashyap· Coordination with Consultants, PR Agencies, Event Management Agencies, Printing and other kinds of vendorsØ Ø Product Development : Single handedly led the Revamp of the website along with 8 other microsites in 2015. This included working on various features and functionalities, adding business perspective and overall management of the project growth. Handled a team of 10 technical resources.Highlight: Tumbhi produced an anthology (collection of short films) directed by Mr. Anurag Kashyap – SHORTS released in July 2013.This provided me with the opportunity of working exclusively on film publicity on social media platforms and participation in various events (press conferences etc.) during launch & promotion of the movie.

Market Research Survey projects for an upcoming Edu- Tablet conducted by McKinsey. This was followed under strict data collection practices as laid by IMRB

Ad – designing and ideation for outdoor hoardings in Corel Draw, for many city majors