Aakriti Bhatnagar Email & Phone Number

Gurugram, Haryana, India

Bengaluru, Karnataka, India

Gurgaon, India

- Driving the communication strategy with both internal and external partners and enhancing the integrity of the brand/company- Formulating effective Brand and Corporate Communication Strategy from planning, budgeting to execution as per brand guidelines - Mapping the consumer journey with the product journey to showcase an optimized personal experience resulting in higher engagement and revenue generation- Utilizing tools like Tableau to gain real-time insights and make more informed decisions with stakeholders- Planning and executing marketing campaigns leveraging social media, product assets, PR, and media to create large scale impact

Gurgaon, India

- Driving brand tone/ promise in all aspects of brands representation and creating brand specification & usage guideline document- Managing the development & distribution of Content (Content Marketing) to ensure participation and engagement - Monitored social media trends, conceptualized & analyzed social metrics, and channeled these to build monthly, quarterly and semi-annual plans - Performing market research (including consumer insights) & data analysis, analyzing numbers & key findings, and proposing solutions Facilitating campaign briefing and regular marketing communication updates to key stakeholders through MIS Reports /PPTs

Gurgaon, India

- Creating and driving Branding Strategy for the company’s Brand building and establishment; Driving Brand tone/promise in all aspects of brand representation in accordance to the brand specification and usage guideline - Developing strategic content in terms of regular press releases and liaison with Media for generating visibility for the company’s brand at a national and regional level- Formulating effective Marketing Communication Strategy from planning, budgeting to execution as part of Brand building and Marketing development effort- Performing Market research and data analysis and leveraging key finding to propose viable solutions; Analyzing industry trends and competitor research to identify new growth areas, chalking out measures for countering competition and updating key stakeholders via reports/PPTs- Ensuring appropriate media selection for day-to-day communication, crisis communications in print and digital media- Identifying and developing strategic partnerships to increase awareness of brand within key territory- Pivotal in advising company on strategies like CSR, Public Relationship etc. for gaining Brand credibility

Gurgaon, India

Digital Marketing˗ Leveraging Social Channels to create product buzz and create visibility; monitored trends, conceptualized and analyzed social metrics and channeled these to build monthly, quarterly and semi-annual plans˗ Effectively using Social Media primarily for customer engagement and generating revenues with zero cost incurring to company. ˗ Using Email Marketing directed to internal as well as external database, generating ROI through multiple offers based on intelligence acquired from past campaigns and continually optimizing the same to keep up with competition. Content Management ˗ Developed & managed a rich content/editorial calendar that attracts a qualifies audience for the company’s products, including editing and writing content for blogs, website, articles, magazines & PR

Gurgaon, India

Branding & Marketing Strategy˗ Conceive innovative methods to communicate to the TG based on the emotional and functional benefits of the brand˗ Develop strong understanding and maintain updated knowledge of consumer behavior, product position and market trends˗ Conceiving, and implementing tag lines/punch lines for digital ads, magazines, TV ads, Radio ads, explainer videos etc that help build brand awareness and engagement˗ Driving the brand tone and promise in all aspects of the brands representation. ˗ Using tools like Hasoffers, Zedo, Tune, MAT etc. to monitor Web, App and WAP campaignsMarketing Design˗ Liaison with the design team to achieve collateral design as per the vision of the brand ˗ Instrumental in creating the Brand logo and marketing assets.˗ Drove Web/WAP/App design for optimum UI/UX to enhance user experience

Noida Area, India

˗Achieving user acquisition targets and reaching out to potential businesses for opportunities-Created a Social Identity of the brand - Magic Pathshala, a new entrant in the elearning and social impact domain. ˗Social Media Marketing and Offline Marketing- from strategy to content creation to vendor handling˗Work with the content team and UX team for product delivery˗Developed partnerships with TES India, TFI as content users/distributors. ˗Representing the company in competition/workshop as ‘Edupreneurs’, namely Pearson Affordable Learning Fund and Village Capital and Perspectful-GIZ. Highlights: Conducted, planned, implemented and monitored pilot research for product development in the Hindi belt aiming at teachers and parents in rural areas.

˗Heading client meetings to understand their key objectives and areas for research˗Project Management, Moderation, Analysis and Insight mining˗Presentation of findings in the form of research papers, visual presentation etc.Highlights: My main client is Perfetti Van Melle Pvt. Ltd. and mainly worked with kids and youth

Delhi Area, India

˗Training new joiners on sales processes and communication˗Copy –writing for the company brochure ˗Inventory management and Visual MerchandisingHighlights: Pilot Batch for the opening of the first ever experiential zone with services as varied as Yoga, Astrology, Ayurveda, Kerela and Ayurveda based Massages, Live Indian Music and Crafts and Retail which contains products from all over India at International Departure- T3

Taj Mahal Hotel, New Delhi

Studying the lifecycle of an associate Understanding the strategies adopted to ensure employee satisfaction

Certification

Post Graduate

X+2