Aakriti Mathur

Aakriti Mathur Email and Phone Number

Deputy General Manager, India Consumer Experience and Business Strategy @ Samsung Electronics
Noida, UP, IN
Aakriti Mathur's Location
Noida, Uttar Pradesh, India, India
Aakriti Mathur's Contact Details

Aakriti Mathur work email

Aakriti Mathur personal email

About Aakriti Mathur

In the words of Richard Thaler & Cass Sunstein, I am a 'choice architect' - an individual who has the responsibility for organizing the context in which people and organizations make decisions. Professionally, I am a market researcher with 12+ years of experience. My work entails taking data to the next level in order to generate relevant actionable insights which act as starting points for developing product and marketing strategies. On the agency side, I have worked across different categories ranging from Food & Beverages to Consumer Durables, Automobiles, Technology, Skin Care, Personal Care etc.In my current role, I am responsible for creating an environment wherein business decisions are based on consumer insights. Focused on carrying out researches across multiple brands within the Havells portfolio (Havells, Lloyd, Crabtree, Standard, Reo) and 30+ product categories. Managing qualitative and quantitative researches including brand health tracking and retail audit data.As an individual, I love watching K-dramas in my free time. I also like to make caricatures and doodles by seeking inspiration from other artists. Apart from this, all I need is a good cup of coffee and a book to keep me going.

Aakriti Mathur's Current Company Details
Samsung Electronics

Samsung Electronics

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Deputy General Manager, India Consumer Experience and Business Strategy
Noida, UP, IN
Website:
samsung.com/in
Employees:
6523
Aakriti Mathur Work Experience Details
  • Samsung Electronics
    Deputy General Manager, India Consumer Experience And Business Strategy
    Samsung Electronics
    Noida, Up, In
  • Havells India Ltd
    Assistant General Manager, Consumer Insights And Product Planning
    Havells India Ltd Apr 2022 - Aug 2022
    Noida, Uttar Pradesh, India
  • Havells India Ltd
    Senior Manager, Consumer Insights And Product Planning
    Havells India Ltd Apr 2019 - Apr 2022
    Noida Area, India
    - Delivering actionable consumer insights for the Havells portfolio (Havells, Crabtree, Standard, Reo) - Brand and communication research - New product development - Retail audit- Brand track- Competitive Intelligence
  • Havells India Ltd
    Manager, Consumer Insights And Product Planning
    Havells India Ltd Jun 2017 - Mar 2019
    Noida Area, India
  • Ipsos
    Senior Research Manager
    Ipsos Jan 2016 - Jun 2017
    Gurgaon, India
    As a senior research manager, I am responsible for handling all qualitative research requirements right from the designing a proposal which addressed the business and research objectives to implementing the research and generating actionable insights which can then be used by the clients. I manage a team of young individuals and am responsible for channeling their energy in the right direction
  • Ipsos
    Research Manager
    Ipsos Jan 2014 - Dec 2015
    New Delhi Area, India
  • Ipsos
    Senior Research Executive
    Ipsos Jan 2012 - Dec 2013
  • Ipsos Understanding Unltd.
    Research Executive
    Ipsos Understanding Unltd. Jan 2011 - Jan 2012
    New Delhi Area, India
  • The Nielsen Company
    Research Associate
    The Nielsen Company Nov 2009 - Dec 2010
    Basically working as a part of the research team...& am involved with the research of new products about to be introduced in the market
  • Naukri.Com
    Executive - Candidate Services
    Naukri.Com Nov 2008 - Jun 2009
    Served as a part of the candidate services team...assisting people in meeting their needs & requirements..especially the kind of jobs they wanted with an ideal pay package!!!
  • Solutions Integrated Marketing Services
    Response Executive
    Solutions Integrated Marketing Services 2008 - 2009

Aakriti Mathur Skills

Qualitative Research Consumer Behaviour Primary Research Market Research Marketing Research Market Intelligence Focus Groups Secondary Research Competitive Intelligence Research Ethnography Questionnaire Design Brand Equity Quantitative Research Customer Insight Consumer Behavior

Aakriti Mathur Education Details

Frequently Asked Questions about Aakriti Mathur

What company does Aakriti Mathur work for?

Aakriti Mathur works for Samsung Electronics

What is Aakriti Mathur's role at the current company?

Aakriti Mathur's current role is Deputy General Manager, India Consumer Experience and Business Strategy.

What is Aakriti Mathur's email address?

Aakriti Mathur's email address is aa****@****ail.com

What schools did Aakriti Mathur attend?

Aakriti Mathur attended Icfai University, Vishwa Bharati, Delhi University.

What are some of Aakriti Mathur's interests?

Aakriti Mathur has interest in Environment, Education, Science And Technology, Disaster And Humanitarian Relief, Health.

What skills is Aakriti Mathur known for?

Aakriti Mathur has skills like Qualitative Research, Consumer Behaviour, Primary Research, Market Research, Marketing Research, Market Intelligence, Focus Groups, Secondary Research, Competitive Intelligence, Research, Ethnography, Questionnaire Design.

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