Leading Brand Partnerships for all Luxury Alco-Bev and Automotive Brands for the entire CN Network (Vogue, GQ, Conde Nast Traveller & AD).  I interact with almost all Brands (Start-ups, small and large) across these industries and try and help them with Luxury Lifestyle based Content & Data Led Solutions to grow their businesses.

My 1st Entrepreneurial venture. A boutique Brand and Strategy consulting firm which helped Small and Medium Sized Businesses to Set-up, Strategise Go-To-Market plans, launch/re-launch campaigns, Partnerships and Alliances, Funding etc. Some of the Large Clients were- Some of the Assignments we have worked on:- Raymond (Advisory, Structuring & Project Management- MultiFit (Outsourced CMO, Business Consulting, Investment Advisory & Fundraising- Ideosphere (Growth & Expansion Strategy, Marketing Consulting)- The Bling Stores (Marketing Advisory, Go to Market Strategy)- Mailhem Ikos (Outsourced CMO, Public Affairs)- Awesome Assam (Design & Execution of campaign to announce brand ambassador ’Priyanka Chopra’, Created an AV on Demonetization which was presented by the Assam CM to the Prime Minister of India)- Vakav Films (Marketing & Distribution strategy for their film Disco Sannya)- Affluence Films - Shreyas & Deepti Talpade (Business Advisory)- Sanjukta Studios (Advisory, Structuring, Product design & phasing, Go-To-Market)- Swan Fashion Ventures- Pune Fashion Week (Advisory, Go-To-Market, Growth Advisory, Business Restructuring, Investment Advisory & Fund Raising)

Schbang offers holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management and PR, for brands like BBLUNT, Godrej Nature’s Basket, Finolex Pipes, Jet Privilege, RAW Pressery, Fevicol, Fevikwik, Hobby Ideas, Dr. Fixit, Philips, Ashok Leyland, Baskin Robbins, Syska, NIVEA Men, Amazon, MAC Cosmetics and many more brands.Key Roles & Responsibilities:- Campaign Planning - Influencer Marketing Programs for Brands- Digital Analytics for Brands and Businesses - Strategic Road Map for Brands- Annual Planning- Building New Revenue Streams for the agency : Influencer Marketing, Media Buying Tie-ups etc. - New Business Development - Non Core Business

Royal Stag Mega Music Arijit Singh MTV India Tour scheduled in 10 cities over 4 months from Dec 2017 to March 2018. This was by far the largest Live Tour by an Indian Artist across the country. Roles and Responsibilities: - Hired as a external consultant for the tour to Lead the Marketing Operations- Brand & Campaign Creation - along with MTV (Viacom 18)- Managing Partnerships and Tie-ups- Nationally as well as locally- Digital Marketing Campaign - Lead Generation- Management of Ticketing along with Book My Show

Marketing and Communication responsibilities the OTT platform of Hungama, South Asia's Largest Digital Media and Entertainment company, for its Music and Video Streaming Platforms- Hungama Music & ­Hungama PlayWork Involved: Hungama Music: India’s largest Music Streaming service - App, WAP, Web- Brand Integrations/ Associations with large format properties- IPL 2015 (3 Teams), GIIMA 2015, IIFA 2015, SIIMA 2015, VH1 Supersonic 2015, MTV Extreme 2015. - Media Planning & Campaign roll out - Multiple campaigns through the year.- Bollywood Integrations - In-Video associations with multiple hit Bollywood numbers- Dheere Dheere, Zindagi Aa Raha hu main, DJ Wale Babu etc. - Brand Affiliates/ Strategic Tie-ups - Associations with multiple brands providing B2B2C services. - Brand Campaign for 2016- Planning, scripting, execution planning, production, creative. Hungama Play: India’s largest Subscription based On-Demand Video Streaming Platform (Largest Content Library)- Part of the core team responsible for the launch of the product, nomenclature, marketing plan, content licensing & planning - July 2015.- 360 degree launch campaign - ATL, BTL - July/ Aug 2015.- Responsible for creating processes for content promotions across platforms, working closely with the Content Licensing, Programming, Product Development and Technology teams.- Worked closely with the business teams to get multiple price points, affiliate tie-ups, couponing campaigns.- Set-up an agency support structure, to deliver multiple platform based creatives to promote multiple content led offerings. - Worked with multiple production houses- like Warner Bros, Sony, Balaji, Zee etc. to successfully launch new films on the platform and run promotional campaigns for the same.

Worked on McDowell's No.1, world's 2nd largest Alco-Bev Brand by Value and on Antiquity, India's premium most IMFL Brand. Work Involved: Managing the Global Marketing & Communications for the Brand McDowell's No. 1Worked on creating the 1st ever Strategy Plan in USL for F15-17.Worked on creating the 1st ever Game Plan for McDowell’s No.1 which involved creating a clear brand positioning for the brand, based on Consumer and Cultural Insights.Creating communication mix for the brand across various mediums- Campaign 1: July 2014 – Karaoke 360 degree integrated campaign- Campaign 2: Nov 2014 – #No1Yaari 360 degree integrated campaign- Sponsorship and relationship management for IPL as Central Sponsors- Exclusive deal with English Premier League for television air time and special events- Management and Marketing for owned and sponsored sports teams – McDowell’s Mohan Bagan, Shillong Lajong, Royal Challengers BangaloreLaunched New Packaging for Antiquity Blue Whisky which involved capability building for the new technology on packaging, Alignment across the organisation with the new technology & conceptualisation, development and implementation of the Launch plan to support the launch.

❖ Vim (bars and powders)- Execution and Implementation of the Vim Bar Relaunch in Sept 2011. - Planning and execution of the 360-degree launch campaign.❖ Won the Chairman’s award for outstanding achievement in the year 2010.❖ Bollywood Carnival (Personal Wash) - Designed and deployed a pan-category (Personal Wash) 10 City Bollywood Nite organised for over 50000 customers, as a customer engagement exercise❖ Hamam and Rexona - Responsible for designing and implementing the complete 360 degree media mix for multiple brand campaigns in the South. (Both ATL and BTL)- Conceived large scale activations such as Hamam Grihapravesham (Jan 2010), Rexona 2nd Honeymoon Offer 2010, along with an integration with the biggest properties on Gemini TV – Rexona Celebrity Cricket League Season 1.❖ Liril - Responsible for the launch of Liril 2000, with 5 signs of Healthy skin. ▪ This was a completely new space for Liril, which entered the healthy skin area. ▪ Multiple Levels of Product and Concept Testing