in this company Performance Expert role overseeing various functions related to Facebook Ads. My responsibilities include:Marketing Strategies & Campaigns: Developing and implementing effective marketing strategies and ad campaigns on Facebook to drive brand awareness and sales.Creative Team: Leading a creative team to produce engaging and compelling ad creatives that resonate with the target audience on Facebook.Audience Targeting: Utilizing advanced targeting options on Facebook to reach specific audience segments effectively.Remarketing Strategies: Implementing custom remarketing strategies on Facebook to re-engage users who have previously interacted with the brand.Dynamic Ads: Creating dynamic ads on Facebook to showcase products and services tailored to the interests and behaviors of the target audience.Furthermore, I have a proven track record of success in managing Facebook ad campaigns for a diverse range of clients, including healthcare, e-commerce, real estate, and travel agencies.I've designed, developed, and executed over 500+ high-performing Facebook campaigns, consistently delivering exceptional results in terms of engagement, conversions, and ROI.Overall, my experience and expertise in Facebook Ads enable me to drive impactful marketing initiatives and achieve tangible results for my clients.

I started my internship on 1st October 2022 at Digital Wheel Company. During this internship, I practically executed and practiced the skills that I learned in the course.In this job, I learned a lot about Facebook ads, website creation, video editing & and much more.Free Roam India Travel Agency Experience"At first, I ran 4-5 Facebook campaigns for a travel agency and got great results with lots of people signing up. But when I tried targeting different groups with multiple ads, it didn't work out. The cost per lead shot up to 400-500 INR, so I had to stop those campaigns after just three days.After looking into what went wrong, I tried again with another campaign. This time, I made sure the ad was really eye-catching, and I targeted the right people in the right places with a good budget. But even with all that, we still didn't get the results we hoped for.So, I came up with a new plan. I looked at what other travel agencies were doing on Instagram and found out who their followers were. I got emails from over 800+ of them and used that to make a lookalike audience on Facebook. It worked like magic! The cost per lead dropped to just 8-40 INR, and we got over 100+ new leads. It was a big win for our campaign!"