Alexandra Algard-Mikanowski Email & Phone Number

Clients: - lamaisondessultans.comDefinition of the 3-year Digital Marketing Strategy (Budgets, Resources, and Marketing Plan) Audit and recommendations for each acquisition lever: SEO, SEA, Social Media (Natural & Paid), Affiliation, Display, Comparators and Marketplaces, Content Marketing, E-mailing…- Trends of partnerships: seo optimization, management.

Levallois-Perret, Île-de-France, France

Consulting: sales / marketing & licensingex: Totem (licensing in), Top (event), Homemade Licensing (licensing out)....

Ville De Paris, Île-de-France, France

Issy

Business development for all the services developed by the company:- events: Cobrandz, Brandz Keynote, brandz review- Consulting

Ville De Paris, Île-de-France, France

Licensing in for NFT figurines

Paris Area, France

- Optimization & development of the licensees portfolio (Zou, Zorro Chronicles, Gigantosaurus, Sadie Sparks...) - Elaboration of the international marketing strategy - Responsible for the P&L - Elaboration of the marketing & communication strategy - Coordination between our French & US office- Team management - Setting up an agent network (13 agents across.

Freelancer Licensing Manager for Licensing agents & owner- Customers:> Cyber Group Studios: Licensing on Zou, Tatonka, Zorro...> Elastic Rights France: Licensing & Merchandising on Wubbzy, Artzooka, PItchi Pitchi> Sagoo: Sales development on The Beatles, Sex Pistols, Paul Franck, Emily the Strange...> Viz Media Europe: Launch of JewelPet Licensing Program.

LICENSING MANAGER IN CHARGE OF PUCCA, SONIC, GALACTIK FOOTBALL…- Wide knowledge of the French licensees market combined with record of success in negotiating and adapting an international strategy to our local market- Prospecting industrials and communication agencies- Negotiation of contracts - Follow up of the licensees’ portfolios (i.e. 50 licensees in.

- Developed marketing plans (positioning, targeting…)- Investigating industrial companies and agencies to seal deals- Follow up of the licensees’ portfolios- In charge of the approval process- Reporting to licensors- Developed commercial tools such as newsletters- Worked on the graphical Style guide

• Réflexion sur des problématiques de marques (Lucien Barrière, Relay…)
• Suivi des projets depuis le brief client
• Interface entre les clients et les créatifs

Certification Marketing Digital, Marketing Digital

Majeure, Marketing

Specialization in marketing with a focus on brand law, property rights and on French media

Deug, Mass (Mathématiques Appliquées Aux Sciences Sociales)

Main subject: mathematics, economy and marketing