Clients : - lamaisondessultans.comDefinition of the 3-year Digital Marketing Strategy (Budgets, Resources, and Marketing Plan) Audit and recommendations for each acquisition lever: SEO, SEA, Social Media (Natural & Paid), Affiliation, Display, Comparators and Marketplaces, Content Marketing, E-mailing…- Trends of partnerships : seo optimization, management of the YouTube channel, management of social network strategy and implementation

Consulting : sales / marketing & licensingex: Totem (licensing in), Top (event), Homemade Licensing (licensing out)....

Business development for all the services developed by the company :- events : Cobrandz, Brandz Keynote, brandz review- Consulting

Licensing in for NFT figurines

- Optimization & development of the licensees portfolio (Zou, Zorro Chronicles, Gigantosaurus, Sadie Sparks...) - Elaboration of the international marketing strategy - Responsible for the P&L - Elaboration of the marketing & communication strategy - Coordination between our French & US office- Team management - Setting up an agent network (13 agents across the world)- Business development & negotiation of contracts with licensees (Local & Global deal) and promotion agencies- Development of marketing partnerships and cross-promotion between broadcasters & licensees- In charge of the digital strategy (Apps, Facebook, Web...)

Freelancer Licensing Manager for Licensing agents & owner- Customers :> Cyber Group Studios : Licensing on Zou, Tatonka, Zorro...> Elastic Rights France : Licensing & Merchandising on Wubbzy, Artzooka, PItchi Pitchi> Sagoo : Sales development on The Beatles, Sex Pistols, Paul Franck, Emily the Strange...> Viz Media Europe : Launch of JewelPet Licensing Program for France- Field of actions : > Elaboration of sales and brand strategy> Licensing launch> Sales negotiation> Representation during professional trade Show (Kazachok Forum, Brand Licensing Show)> Elaboration of Direct to retail deal> Elaboration of PR events> Elaboration of Licensees meeting

LICENSING MANAGER IN CHARGE OF PUCCA, SONIC, GALACTIK FOOTBALL…- Wide knowledge of the French licensees market combined with record of success in negotiating and adapting an international strategy to our local market- Prospecting industrials and communication agencies- Negotiation of contracts - Follow up of the licensees’ portfolios (i.e. 50 licensees in France) - Coordinating UK head office (legal and creative department) and licensees - Reported to the licensors with responsibility for organising the brand to provide excellent opportunities to licensees- Follow up of the internal communication budget (B. to B. ads…)- Organisation of press events in relation with our PR department- Organisation of annual licensees meeting on PUCCA and of the Kazachok Licensing Forum- Initiated a highly successful set of commercial tool kits (booklets, newsletters…)

- Developed marketing plans (positioning, targeting…)- Investigating industrial companies and agencies to seal deals- Follow up of the licensees’ portfolios- In charge of the approval process- Reporting to licensors- Developed commercial tools such as newsletters- Worked on the graphical Style guide

• Réflexion sur des problématiques de marques (Lucien Barrière, Relay…)• Suivi des projets depuis le brief client• Interface entre les clients et les créatifs