Alexandra Algard-Mikanowski Email & Phone Number

Levallois-Perret, Fr

Clients : - lamaisondessultans.comDefinition of the 3-year Digital Marketing Strategy (Budgets, Resources, and Marketing Plan) Audit and recommendations for each acquisition lever: SEO, SEA, Social Media (Natural & Paid), Affiliation, Display, Comparators and Marketplaces, Content Marketing, E-mailing…- Trends of partnerships : seo optimization, management of the YouTube channel, management of social network strategy and implementation

Levallois-Perret, Île-De-France, France

Consulting : sales / marketing & licensingex: Totem (licensing in), Top (event), Homemade Licensing (licensing out)....

Ville De Paris, Île-De-France, France

Issy

Business development for all the services developed by the company :- events : Cobrandz, Brandz Keynote, brandz review- Consulting

Ville De Paris, Île-De-France, France

Licensing in for NFT figurines

Paris Area, France

- Optimization & development of the licensees portfolio (Zou, Zorro Chronicles, Gigantosaurus, Sadie Sparks...) - Elaboration of the international marketing strategy - Responsible for the P&L - Elaboration of the marketing & communication strategy - Coordination between our French & US office- Team management - Setting up an agent network (13 agents across the world)- Business development & negotiation of contracts with licensees (Local & Global deal) and promotion agencies- Development of marketing partnerships and cross-promotion between broadcasters & licensees- In charge of the digital strategy (Apps, Facebook, Web...)

Freelancer Licensing Manager for Licensing agents & owner- Customers :> Cyber Group Studios : Licensing on Zou, Tatonka, Zorro...> Elastic Rights France : Licensing & Merchandising on Wubbzy, Artzooka, PItchi Pitchi> Sagoo : Sales development on The Beatles, Sex Pistols, Paul Franck, Emily the Strange...> Viz Media Europe : Launch of JewelPet Licensing Program for France- Field of actions : > Elaboration of sales and brand strategy> Licensing launch> Sales negotiation> Representation during professional trade Show (Kazachok Forum, Brand Licensing Show)> Elaboration of Direct to retail deal> Elaboration of PR events> Elaboration of Licensees meeting

LICENSING MANAGER IN CHARGE OF PUCCA, SONIC, GALACTIK FOOTBALL…- Wide knowledge of the French licensees market combined with record of success in negotiating and adapting an international strategy to our local market- Prospecting industrials and communication agencies- Negotiation of contracts - Follow up of the licensees’ portfolios (i.e. 50 licensees in France) - Coordinating UK head office (legal and creative department) and licensees - Reported to the licensors with responsibility for organising the brand to provide excellent opportunities to licensees- Follow up of the internal communication budget (B. to B. ads…)- Organisation of press events in relation with our PR department- Organisation of annual licensees meeting on PUCCA and of the Kazachok Licensing Forum- Initiated a highly successful set of commercial tool kits (booklets, newsletters…)

- Developed marketing plans (positioning, targeting…)- Investigating industrial companies and agencies to seal deals- Follow up of the licensees’ portfolios- In charge of the approval process- Reporting to licensors- Developed commercial tools such as newsletters- Worked on the graphical Style guide

• Réflexion sur des problématiques de marques (Lucien Barrière, Relay…)• Suivi des projets depuis le brief client• Interface entre les clients et les créatifs

Certification Marketing Digital, Marketing Digital

Majeure, Marketing

Specialization in marketing with a focus on brand law, property rights and on French media

Deug, Mass (Mathématiques Appliquées Aux Sciences Sociales)

Main subject: mathematics, economy and marketing