Proven to drive scablable & profitable end-to-end brand solutions, Ingenuity is the enabler of THG's global Direct-to-Consumer (DTC) growth, achieved through 16 years of continuous investment in proprietary eCommerce Tech, Operations, Brand & Data.Helping clients grow their global DTC proposition, driving customer acquisition & retention, I lead the marketing team on creating digital marketing & eCommerce strategies for brands within the FMCG, CPG Beauty and Food & Beverages Categories.

Having full ownership of the online marketing budget, I manage the Performance Marketing Team which is responsible for driving online traffic and sales for all Heathrow's products including but not limited to Boutique, Parking, VIP and Fast Track. The role covered three core areas:1. Brand & Upper Funnel alignment with Performance MarketingSuccessfully launched the Elephant in The Terminal campaign which drove huge traction for Heathrow Airport in terms of Social Responsibility, featuring on National Television.2. Segmentation of the Heathrow CustomersDrove a large scale customer segmentation programme, splitting all customers into segments based on behaviours and social demographics. Creating a marketing strategy around each individual segment helped drive a 12ppts increase in ROAS.3. Digital TransformationSuccessful site builds for Heathrow Parking, Heathrow Express, Heathrow VIP and Heathrow Boutique. This enabled travellers to book all their services, and do their shopping at Heathrow online. These websites drove a total of £250m in the first year of operating.

Built a European eCommerce strategy for Markwins, covering Direct 2 Consumer channel, partnershups with Online Pureplayers and leveraging the Bricks and Clicks retailers.Successfully launched and agreed best-in-class launch plans for wet n wild beauty, and Physicians Formula, with key online retailers including Beauty Bay, Feel Unique, Look Fantastic and Pretty Little Thing. Grew the online contribution to overall sales at Boots from 5% to 40% whilst doubling in-store presence.In addition, grew our License Product portfolio (Disney & Coca Cola) on Amazon, delivering growth in the UK, driving AMS in France and Germany, and Launching Italy and Spain.

Kerry Foods is a global leader in the production of food and ingredients, supplying retailers with some of the largest food brands in the UK, as well as managing own label food contracts with the largest UK Grocers and Retailers.My contract at Kerry Foods was purposed to build an eCommerce strategy, helping them roll-out their brands across online grocers (Ocado & Amazon) as well as negotiating strong Business Plans with traditional retailers who list their products online (Tesco, Sainsbury's & Asda).I successfully built the Joint Business Plans across the online retailers and unskilled the team on eCommerce marketing and trading to help them maintain the healthy growth of the channel.

Strategic account management of Amazon UK & Ireland, focussing on Philips Personal Health products.KPI’s: » Strategic relationship management Amazon UK & Ireland» Collaboration with Amazon Media Group, focussing on the improvement of the Philips branding and portfolio» Forecasting/inventory management» Management of the profit and loss, » Development and analysis of long term strategy, » Implementation of new terms» New business developmentResult: Exceeded Philips’ ambitious growth plans in terms of both revenue and profitability. Achieved double digit sales growth.

Patterson Medical is one of the world's leading suppliers of Rehabilitation and Medical solutions. We pride ourselves on the ability to supply quality products and solutions that are designed to improve the quality of people’s lives.With over 20,000 products to choose from, we offer one of the most comprehensive ranges available in the market today. Many of our products are manufactured exclusively for us and have been developed in association with healthcare professionals and end users, and produced to our own design and exacting standards to ensure suitability, quality and value.We have strong partnerships with and distribute products to customers including the NHS and private hospitals, private therapists, local authorities and councils, mobility shops, high street retailers, pharmacists, and international distributors.My role is to manage the growing online retail business coming through our partners including Amazon and Boots. Successfully building the product range across my accounts and growing sales YOY by helping our clients improve their online presence and digital marketing strategies, working together on JBP’s and project management of new opportunities.

Search Laboratory is a global award winning Marketing and PR agency with over 250 clients spanning 18 countries and from a broad range of sectors including ecommerce, fashion, technology, B2B, professional services, gaming and many more. Currently managing marketing and PR campaigns in more than 35 languages, Search Laboratory employs a team of in-house linguists at its Leeds HQ. As multilingual specialists, and PR experts, no one is better placed to help you increase the revenue in global markets.My role involved setting and overseeing the implementation of the digital marketing strategy of key clients, including The Priory Group, Insight, Pennine Solicitors, Wilko, Transform Medical, Country Attire, Chemist Direct.Having championed conversation rate optimisation, I ran a number of successful campaigns resulting in an increased ROI for my clients, including Jyrobike which was a start up business, for which I led on the kick start campaign which ended up being a huge success. Furthermore, having spent a significant amount of time cross selling and assisting in business development, I played a key role in the prospecting and pitching stages for the likes of Guess Europe, Samsung, John Lewis and other esteemed brands.