Leading a marketing team of 12 to build the brand, drive customer growth and retention and improve NPS with a £5m marketing budget* Delivered a new growth and targeting strategy for the company in 2022. * Delivering growth in brand awareness every quarter and at a faster rate than any peers tracked. * Attracting a new kind of customer with baskets significantly bigger than our average customer* Reduced CPA despite difficult marketing conditions* Delivered the company purpose and sustainable comms strategy* Delivered a retention strategy, which included moving the CRM platform to Salesforce, and delivering average open-rates of 48%* Increased emotional engagement with our customers, driving our NPS to 63* Increasing repeat purchase rates and lifetime value through new initiatives such as Winback programme, Plastic Impact Calculator and Green Friday* Cultivating a culture of customer-centricity across the company* Building a marketing ROI tracker measuring the performance of every marketing campaign used to optimise marketing planning and driving CPA down

Appointed as Twining International’s digital marketing specialist; responsible for leading on all of Twinings' international activity across the core markets.* Building digital roadmaps for the MENA and Nordics markets.* Recognised for delivering the most successful and cost effective digital global campaign for Twinings NPD Cold Infuse driving 40% awareness in first year of launch with a limited budget* Devised Twinings first ever digital campaign in Saudi - successfully marketing via Snapchat and TikTok both new platforms for the brand.

Responsible for multi-million pound marketing budget of Muller’s DTH milk and grocery delivery service - Milk & More. Led creative direction of the new digital, radio and cinema advertising and delivery of a new paid marketing strategy, significantly increasing ROI with the brand’s first environmentally focused acquisition campaign. Led new partnership strategy and increased average basket size via personalisation and product-led acquisition strategy. Reduced marketing agency costs by improving and up skilling in-house capacity.

Managing a £2m global digital budget for one of Unilever’s top 5 global brands - driving innovation, building on brand equity and creating a culture of digital excellence across the brand. Delivering the global-wide digital brand strategy - working with senior stakeholders to ensure it’s effective roll-out in areas including SEO, paid media and e-commerce; and working with local markets to provide mentorship and co-craft localisation strategies.Managed the brand's partnership programme with National Geographic.

Co-founded SMACK a creative marketing agency - nominated for Best New Agency at the .Net Awards. Working with brands including The Body Shop, Aston Martin, Domino's, Ted Baker and Interflora to plan, design and build their digital campaigns. We produce show-stopping apps, digital magazines and websites. As well as help to promote them via far reaching social media and digital marketing drives. Winning awards including UK Cx, Webby, Digital Magazine and RAR Awards along the way.

Working across pitch and client work for household brands including Garnier and McVities

Leading the social media team at I Spy Marketing, growing revenues and successfully expanding service portfolio to include app and web development. Clients included Vauxhall, Avon voted the 34th most social brand in the Social Brand 100, SPAM and Radisson Edwardian shortlisted for Social Buzz and Travolution awards

Heading up a team of six fantastic social media and PR professionals, to look after social media strategies and campaigns for some of the UK’s top brands including Specsavers, British Gas, Diesel, Lurpak, LG and Cravendale.

Creating and implementing social media strategies for clients including British Gas, Specsavers, and Cravendale. Advising and supporting clients on blogger outreach, social media content and strategy, social media monitoring, online PR, seeding virals and iPhone applications.

- Leading Sky's online engagement strategy- Advisor on digital communications to all areas of Sky- Developing, managing, delivering and seeding online digital communications initiatives. - Engaging with bloggers and on forums to manage Sky’s reputation, address customer concerns and encourage advocacy for Sky’s products.

- Handling press enquiries- Preparing press releases and materials.- Contributing to in-house publications.- Events planning.

- Preparing in-depth research features for the publisher’s stable of media magazines.- Co-ordinating the yearbook department.- Launching and editing the first trade periodical dedicated to television formats.