Alfredo Alicbusan Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

Research, design, and market gaming and pop-culture related apparel primarily via social media marketing, email marketing, and e-commerce platforms.— Achieved 100+ sales on Etsy within five weeks— Achieved 1K+ cumulative sales across all ecommerce platforms within six months

San Diego Metropolitan Area

Provide marketing strategy consultation and creative design services to clients by evaluating areas of improvement for brand development, reaching new and target audiences, developing strategies and implementation plans to increase lead generation, and managing execution of diverse print and digital media projects ranging from advertising, brochures, flyers, email, direct mail, websites, social media, photography, videography, trade shows, and UI/UX.● Designed a 30’ x 40’ booth experience for a finance industry client, resulting in 227 leads, converting 43% and generating 26% as prospects, becoming the client’s most successful trade show● Boosted a home furniture client's social media presence over 3 months, reaching 2M unique users, making 4M impressions, and generating 85k clicks that led to conversions and revenue growth● Collaborated with a health and wellness start-up to re-launch their brand by researching competitors, improving their value statements and positioning, redesigning packaging and collateral to be more customer-centric, and establishing their CRM with email templates and customer journeys to improve customer nurturing● Helped launch an apparel brand on Etsy that earned 100 sales and $3K revenue within six weeks through market analysis, identifying personas, product and trend research, SEO content, brand development, and social media marketing● Assisted a non-profit organization's Project Manager to identify, propose, and execute tools and processes to improve workflow efficiency for their print production projects and spread adoption throughout their team

Carlsbad, California, United States

Led a 9-person marketing department as a member of the Senior Leadership Team for a global design, manufacturing, and distribution company with 1K+ employees to plan, execute, and measure go-to-market (GTM) and lifecycle marketing initiatives for various products and services● Researched and developed marketing strategy and budget, collaborating with President and senior management for alignment of business unit goals● Partnered with product management team to re-strategize and re-launch an underperforming product, resulting in a 24% increase in leads within 12 months● Spearheaded implementation of CRM system, resulting in a 30% increase in engagement, 7% growth in web traffic, and 161% spike in email opens and clicks● Optimized paid search campaigns (PPC) by implementing AI tools to automate bids, deactivate underperforming ads, and monitor keyword performance, increasing click-through rate 127%, reducing bounce rate by 14%, and increasing conversion rate by 30%● Increased department efficiency by 25% by implementing AI tools to speed up creative workflow processes such as copywriting and image asset production

Greater San Diego Area

Led a 3-person design team providing marketing communications and internal creative services support● Managed a 3-person team of designers to execute performance marketing campaigns such as email, websites, brochures, and trade shows to generate leads for the sales team● Managed freelance design roster and budget, using outside resources as needed● Provided internal communications services and produced various digital assets across the organization such as photography, videos, presentation templates, and illustrations for internal departments and executive team● Led UI/UX design for company’s first touch-screen product by collaborating with software engineers, product managers, and other stakeholders to develop design system, wireframes, and rough prototyping

Greater San Diego Area

Researched and executed high-profile marketing communications and internal creative service projects reviewed by senior leadership and executive stakeholders● Researched UI/UX design best practices for touchscreen devices to produce buttons, iconography, text styles, and color palettes for conceptual hardware products● Rebranded the company’s corporate identity, as well as developed branding for 2 newly formed subsidiaries, with a high priority to not confuse existing customers transitioning into these new brands

Poway, California, United States

Produced creative assets and executed marketing communications projects as instructed by the Art Director● Led GTM execution for the company’s most successful product in its history, including an interactive trade show kiosk showcasing improved audio quality, vastly increasing global market share and becoming the most popular communication product in the quick service restaurant (QSR) industry● Managed design and production of a 48-page bi-monthly catalog, leading to the design and production of an accompanying e-commerce website, resulting in an average sales increase YoY of 15%

Greater San Diego Area

Assisted in the production of creative assets and executed design briefs provided by the Art Director and senior designer● Rebranded a newly acquired subsidiary company, resulting in increased brand awareness and a 12% growth in sales revenue within one year.● Pioneered mobile website UI/UX by researching and optimizing the company’s website for iPhone a year after its release, leading to a 22% increase in mobile traffic after one year

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Education record

Education record